At last the secret to getting app downloads via content marketing is revealed

At Last the Secret to

Getting App

Downloads

via

Content Marketing is

RevealedPuneet Yamparala, App Entrepreneurs Association

It is well known that app developers do not consider

content marketing as A viable route to getting

downloads OR does content marketing all wrong and as

A result tells everybody that content marketing does not

work!

How to use Content Marketing for getting App Downloads?

Puneet Yamparala, App Entrepreneurs Association

How to use Content Marketing for

getting App Downloads?

Contrary to the common belief, apps which do content

marketing the right way, get outstanding results !!!

To introspect the issue of Correct Content marketing for

getting Maximum App Downloads, lets have a two fold

approach to the topic, i.e.

What is Content Marketing for Apps?

Common Mistakes With Content Marketing for

Apps


What is Content Marketing for

Apps?

Content marketing is defined as providing valuable

content to your target audience so as to build trust and

then to introduce the target audience to your app which

is related to the topic of the content.

Apps can be promoted by creating useful relevant

content like blog posts, webinars, videos, etc.


Common Mistakes With Content Marketing for Apps

Some common mistakes that people make with Content Marketing are:

Non-relevant Content – This tops the list! If the content does not have relevant discussion but is only a disguised self promotion, then it is unlikely to yield the desired results

Not defining the funnel – It is difficult to optimize your sales funnel unless you know about how to convert a content consumer into an app user. A typical effective sales funnel maps like this:

Blog visitor -> Email Subscriber -> Returning Visitor -> App User


Common Mistakes With Content

Marketing for Apps

As more and more people get exposed to this content and

start subscribing to the emails, it helps in building a lot of

goodwill and trust with the larger community.

This intangible asset can then be leveraged while launching

a new App, as people will be more receptive to the App and

will download and try using the App.


Common Mistakes With Content

Marketing for Apps

Through content marketing you are actually hereby

addressing the first hurdle in your customer acquisition funnel,

which is getting a download for your App.


Common Mistakes With Content Marketing for Apps Not promoting your Content – For optimal results, one

needs to promote the content effectively through different channels.

For more information about how to implement effective content promotion, you can sign up at the following link and post your question:

http://eepurl.com/1xx-r

Not being Data-Driven- You need to know how many app downloads a single blog post can get. You need to be familiar with which channel has the best potential and validate that with numbers.


Systematic Plan to Get Downloads Through Content Marketing

Step 1: Understand how a content

marketing funnel works

A content marketing funnel basically outlines the

different stages a potential user goes through to

become an app user from a website visitor.



The various steps involved are:

Website/ Content visitor - In this stage you are

basically trying to get people from the target

audience to accept your content and trust you.

Email Subscriber - Once the target audience has

developed trust, you can ask them to sign up to

your email and internally track number of

subscribers per week.



Engaged Subscriber - Your primary goal is figuring out

which of the subscribers would be really interested in

your App. For further insight on this, You can sign up to

my email list:

http://eepurl.com/1xx-r

App Users - Once engaged users have been identified,

you can share the app with your engaged subscribers

and you should see a pretty high conversion/download

rate.



Step 2: Creating content of value

The first stage in a content marketing funnel is getting website visitors and to get website visitors you need to create valuable, relevant content.

The content should primarily focus on the current issues of the audience (that you are targeting), for example: for app developers, the primary concern is getting app downloads, improving retention, engagement and eventually monetization.


Systematic Plan to Get Downloads Through Content MarketingStep 3: Marketing the content

Once the right content is in place, then the primary focus should be on marketing the content.

A few channels to market the content can be:

Facebook

LinkedIn

Slideshare

Sribd

YouTube

Medium.com



Step 4: Creating an email list

It is best to create an email list and have all the email address organized so that it helps us in following up with relevant email sequences.

To keep the audience engaged it is always advised to be in regular touch with the group by sending them regular emails, lead magnets (create some piece of content which is really valuable and give it for free as a pdf. Your website visitors can signup for your email list in exchange for this free pdf).



One can also create email signup forms which help capture website visitors’ email addresses.

Step 5: Build engagement and ask for the

download

Continuous sharing of relevant quality content, will

help build trust among the email subscribers.

Once the trust is established, it should not be much

of a challenge to get your subscribers to download

the App.


For More App Business

AdviceApp Entrepreneurs

Associationhttp://appentrepreneursassociation.co

m


http://appentrepreneursassociation.com

At last the secret to getting app downloads via content marketing is revealed

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