Astral TVPlus to Reach13-24 years old!

By: Marie-Amélie GuilbaultAstral TVPlus, Research and marketing departmentCreated July 4th, 2011

TV Viewership in Quebec

Conventional networks Specialty networks

56.750.9

53.8 52.451.1

57.9

50.2

58.8

49.2

58.5

47.9

61.7

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Source: BBM Infosys, Fr. Qc Mo-Su 2a-2a, Commercial Market Shares, Broadcast Years (weeks1 to 52/53)

Market Shares (%)13-24 years old

-16% +21%

Over the past 6 years, specialty market shares have gone from 50,9% to 61,7% amongst 13-24 years old, which is an increase of 21%. On the other hand, conventional networks dropped by 16%.

Specialty Networks are Becoming More and More Popular Amongst 13-24 years old!

Astral TVPlus

TVA V SRC RDS Télé-Qc Other networks

39.8

24.2

10.2 9.4

3.4 2.5

10.5

Market Shares (%)13-24 years old

Astral TVPlus: The Leader Amongst 13-24 years old!

87.3%

Average Weekly Reach (%)13-24 years old

Se ri e s 1 8.8

11.0

20.7

Audience Composition (%)13-24 years old

ConventionalNetworks

Other specialty Networks

Indice 153

Indice 82

Indice 65

Source: BBM Infosys, Fr. QC, based on 12+, Mo-Su 2a-2a, Fr. commercial market shares, index based on audience composition (total TV=100), From Aug. 9 to September 26, 2010

Astral TVPlus : 10 Networks,10 Specialized Environments !

Relive your childhood with these

cartoon oldies

Classic cartoons and brand new animations

The trendy television for those curious by nature!

The reference for young adults in terms of music, new trends and entertainment..

The key reference for today’s Woman

A specialized music network that goes way beyond video

clips

The best of TV productions from

here and around the world!

Quebec’s documentary leader

Only specialty French network

solely dedicated to History, local and

international

#1 network favoured by young

Quebecers

One of the Best Networks to Reach 13-24 years old!

Audience Composition(%)13-24 years old

Musique Plus: At the heart of your target!

V

8.9

10.6

12.7

15.6

39.4Index 292

TVA

Each week, Musique Plus reaches

428 000 13-24 years old!

42 %

Average Weekly Reach (%)13-24 years old

V

SRC

Index115

Index78

Index66

RDS Index94

Series1

39.4

11.0 8.8

Conventional Networks

Other specialty networks

Audience Composition(%)13-24 years old

Index 81 Index 65Index292

Source: BBM Infosys, Fr. QC, based on 12+, Mo-Su 2a-2a, Fr. commercial market shares, index based on audience composition (total TV=100), From Aug.9 to September 26, 2010

French Qc 12+

19%

30%

French Qc 12+

22%

33%

French Qc 12+

20%

22%

Our Viewers*: Real Shoppers!

10

Our viewers look for bargains! They prefer spending than saving… …and buying on credit rather than postponing a purchase!

Source: PMB Spring 2011 (2-yr readership study) French QC. 12 years+ (includes 0 but not blank)* Viewers who watched Musique Plus 1 hour or more over the past week.

Index 113

Index 152

Index 163

Agree on statement: “I look for bargains in second-hand clothing”

Index 100Index 100 Index 100

Agree on statement: “I am more of a spender than a saver”

Disagree on statement: “prefer to postpone a purchase than to buy on credit”

3.529,2%

ReachTeens 12-17

FrequencyTeens 12-17

Source : BBM Infosys+, module Planning, French Qc, 1486.9 GRP (T12-17) on ROS (from Mo-Su 2a-2a) on Musique Plus from August 9 to September 19 2010.

Your campaign reaches 145 000 teens 12-17

years old, on average, 3.5 times

Musique Plus: A Very Effective Network to Reach your Target!

3.428,3%

Reach12-24 years old

Frequency12-24 years old

Source : BBM Infosys+, module Planning, French Qc, 1486.9 GRP (T12-17) on ROS (from Mo-Su 2a-2a) on Musique Plus from August 9 to September 19 2010.

Your campaign reaches 312 000 12-24 years old,

on average, 3.4 times

Musique Plus: A Very Effective Network to Reach your Target!