Association of Early Learning Coalitions MARKETING & OUTREACH PLAN.

Association of Early Learning Coalitions

MARKETING &OUTREACH PLAN

“CHILDREN READY TO LEARN; FLORIDIANS READY TO EARN”

AWI NEW TAG LINE

EDUCATE &

MOTIVATE!

AELC MARKETING FOCUS

Stakeholders:1.Parents/Families

2.Early Learning Community

3.Local Community Residents

4.Civic/Business Leaders

5.Policy Makers & Legislatures

PARENTS/FAMILIES

Parents/FamiliesGOALS: Change perception from “child care/babysitting” to “early

education” Increase knowledge regarding:

Who Coalitions are and their role in the early learning industry

What being “school ready” means and understanding child development milestones for children ages birth -5

The importance of being the child’s first teacher How to choose quality early education and care programs

Motivate greater involvement: In teaching their child critical skills necessary to enter

school ready to learn In working in partnership with their provider of choice to

ensure their child’s early education program prepares their child successfully.

Reach hard-to-reach families and culturally diverse populations

PROPOSEDPROPOSEDMARKETING MARKETING STRATEGIESSTRATEGIES

Marketing Campaigns

Branding/Marketing Campaign – state and local initiatives designed to:• Increase the understanding of the role of Coalitions with

parents/families• Change current perception from “child care/babysitting”

to “early education”

Public Awareness Campaign – state and local initiatives designed to:• Increase awareness of early learning programs, • Increase understanding and importance of child

development benchmarks, • Increase knowledge of the importance of parents being

their child’s first teacher, • Increase early learning enrollments as applicable

Local & StateInitiatives Coalition Sponsored Events – may include VPK Roundups, other

early learning related events as identified

Community/Collaborative Events – may include corporate

and/or community health fairs, other agency sponsored events, etc.

Miscellaneous Outreach Efforts – may include direct mailings,

signs posted in yards or on vehicles, flyers/posters displayed at grocery stores, libraries, etc.

AWI/DOE/DCF/Coalition Websites – includes consistent

information posted on AWI/DOE/DCF/Coalition websites at state and local levels regarding early learning, how to register for programs, etc.

Partner Websites – includes information about early learning

programs and links to local Coalition websites; partners may include, but not be limited to, the Health Department, Healthy Families, School Districts, etc.

EARLY LEARNING COMMUNITY

Early Learning Community

GOALS:Establish common understanding and

use of early learning vocabularyEstablish/define workforce lattice and

promote career opportunities in early learning industry

Increase the number and quality of early learning providers

Increase the number of early learning teachers

Marketing CampaignsBranding/Marketing Campaign – state and

local initiatives designed to:• increase the understanding of the role of Coalitions within

the early learning community • change current perception from “child care/babysitting”


Early Learning Awareness Campaign – state and local initiatives designed to: • promote consistent early learning language and

messages • Educate the importance of increasing staff

credentials/professionalism and program quality

Local & StateInitiatives

Early Learning Associations/Networking – may include coordinated efforts by Early Learning Associations and other networking related groups to educate and promote “early learning evolution”

AWI/DOE/DCF/Coalition Websites – includes consistent information posted on AWI, DOE, DCF, and Coalition websites regarding provider related events, professional growth opportunities, scholarships, and other initiatives designed to increase staff development

Coalition Initiatives – may include local provider related events, trainings, incentives to promote increased professionalism, higher education and program quality

LOCALCOMMUNITYRESIDENTS

GOALS: Educate the community about the importance

and economic impact of early learning and the role of Coalitions

“Grow” early learning advocates and voting power

Increase volunteerism, sponsorships, donations, etc.

Increase community partnerships with other not-for-profit, civic, and/or business organizations

Increase early learning provider capacity

LOCAL COMMUNITY RESIDENTS

Marketing Campaigns

Branding/Marketing Campaign – state and local initiatives designed to:• increase the understanding of the role of Coalitions within

the community • change current perception from “child care/babysitting” to

“early education”

Public Awareness Campaign – state and/or local initiatives designed to: • Educate the public on available early learning opportunities

regarding volunteerism, donations, sponsorships, etc.• Motivate public to become early learning advocates,

supporters, and volunteers

Local & StateInitiatives

Coalition Networking/Events – may include

attendance/sponsorship of local community events, membership of

local Chamber of Commerce(s), attendance of other networking

opportunities as identified

Media Awareness – may include newspaper articles, radio interviews, etc. providing education, statistics, and ways to get involved

Speaking Engagements – may include presentations to civic groups, volunteer organizations, networking groups, etc.

AWI/DOE/DCF/Coalition Websites – includes consistent information posted on AWI, DOE, DCF, and Coalition websites regarding early education and/or advocacy and volunteer/sponsorship opportunities

CIVIC/BUSINESS LEADERS

GOALS: Educate community leaders about the

importance and economic impact of early learning and the role of Coalitions


Increase volunteerism, sponsorships, and donations

CIVIC/BUSINESS LEADERS

Civic/BusinessLeadersBranding/Marketing Campaign – state and

local initiatives designed to:• increase the understanding of the role of Coalitions within

the community • change current perception from “child care/babysitting”


Public Awareness Campaign – state and/or local initiatives designed to: • Educate civic/business leaders on the importance and

economic impact of early learning in the community• Motivate community leaders to become early learning

advocates, supporters, and volunteers

State & Local InitiativesCoalition Networking/Events – may include

attendance/sponsorship of local community events, membership of

local Chamber of Commerce, attendance of other networking


Leadership Awareness Initiatives – may include special newsletters/media/ or other form of outreach designed for community leaders

CCEP/CCPP – generation of additional CCEP/CCPP participants/dollars

AWI/DOE/DCF/Coalition Websites – includes consistent information posted on AWI, DOE, DCF, and Coalition websites regarding early education and/or advocacy and volunteer opportunities

POLICY MAKERS/LEGISLATORS

GOALS: Educate policy makers/legislators about

the importance and economic impact of early learning and the role of Coalitions


Increase legislative funding for early learning

POLICY MAKERS/LEGISLATORS

Policy Makers/LegislatorsBranding/Marketing Campaign –state

and local initiatives designed to:• Change current perception from “child

care/babysitting” to “early education”

Legislator Awareness Campaign –local Board volunteer initiatives designed to: • Educate policy makers/legislators about the

importance and economic impact of early learning

• Motivate policy makers/legislators to properly fund early learning

Local Initiatives

Board Volunteer Networking – may include

attendance of local political events, Chamber sponsored

events, attendance of other networking and face-to-face


Board Volunteer Correspondence – may include white papers, letters, emails, to policy makers and legislators regarding a wide variety of early learning issues

AWI/DOE/DCF/Coalition Websites – includes consistent information posted on AWI, DOE, DCF, and Coalition websites regarding early education and local community needs

TOOLS FOR TOOLS FOR SUCCESSSUCCESS

Tools for SuccessThe following Tools for Success shall be developed with

localizable capability:

Media Tool Kit – includes Public Service Announcements (PSA’s), radio and TV commercials, Sample Press Releases, Sample Newsletter articles, billboard layouts, sign layouts, ATM advertising , and more as identified

Community Outreach Tool Kit – includes speaker’s bureau manual, key early learning messages, ongoing updated statistics (state and local), etc.

Policy Maker’s Tool Kit – includes sample white papers, post

cards with key supporting issues; etc.

AELC Community Outreach/Marketing Plan Overview

AWIAWI

Legislator Awareness Campaign

Coalition Networking

/Events

Leadership Awareness Initiatives

CCEP/CCPP

Board Volunteer

Networking

Board Volunteer

CorrespondenceAWI/DOE/DCF/

Coalition Websites

Coalition Networking

/Events

Media Awareness

AWI/DOE/DCF/Coalition Websites

Association of Early Learning

Coalitions

Association of Early Learning

Coalitions

CoalitionsCoalitions

Early Learning Advisory CouncilEarly Learning

Advisory Council

Parents/Families

Parents/Families Early Learning

Community

Early Learning Community Local Community

Residents

Local Community Residents

Civic/Business Leaders

Civic/Business Leaders Policy Makers

& Legislators

Policy Makers & Legislators

Branding/Marketing Campaign

Public Awareness Campaign

Coalition Sponsored

Events

Community/Collaborative

Events

Misc. Outreach Efforts

AWI/DOE/DCFCoalition Websites


Early Learning Awareness Campaign

Coalition Initiatives

EL Associations/Networking








QUESTIONS QUESTIONS & &

ANSWERSANSWERS

Association of Early Learning Coalitions MARKETING & OUTREACH PLAN.

Documents

Transcript of Association of Early Learning Coalitions MARKETING & OUTREACH PLAN.