Association for Consumer Research - Indian Institute€¦ · Association for Consumer Research...

Association for Consumer Research Asia-Pacific Conference 2019 #APACR19

Consumers and Their Data

January 10-12, 2019

Indian Institute of Management Ahmedabad

Sponsored by

Co-Chairs Shailendra Pratap Jain

James D. Currie Professor of Marketing Foster School of Business, University of

Washington

Akshaya Vijayalakshmi Assistant Professor of Marketing

Indian Institute of Management Ahmedabad

Chair, Doctoral Consortium

Durairaj Maheswaran Paganelli-Bull Professor of Marketing and International Business

Stern School of Business, New York University

Administrative CoordinatorsMalika M., ISB Puneet Bhargava, IIMA

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PROGRAM OVERVIEW

Venue Auditorium 2 Conference Hall Class Room 1 KLMDC Entrance 324 lawns RJM Auditorium

12:30 to 13:30 Lunch

13:30 to 15:00 Faculty Presentation

15:00 to 15:15 Coffee Break

15:15 to 17:15Student Research

Presentations

Student Research

Presentations


18:00 to 19:00 Keynote Speech I

19:00 to 20:30 Gala Dinner


08:00 to 08:30Continental

Breakfast

08:30 to 09:451b: Spending, Consuming and

Signaling1a: Emotions in Action


10:00 to 11:00

Leveraging Corporate

Responsibility and

Sustainability to Drive Triple

Bottom Line Value

Special Topics in Branding


11:15 to 12:302c: Distance and Construal

Level2a: Consumer Well-being 2b: Goals & Ethics

12:30 to 13:30 Keynote Speech II

13:30 to 14:15 Lunch

14:15 to 15:15 Editors’ Roundtable


15:30 to 16:30Building Bridges: Invited

Industry Speaker

16:30 to 17:453a: Consumer Mindsets,

Processing, and Choice

3b: The Consumer Psychology

of Numerosity

18:00 to 19:00

19:00


08:30 to 09:00Continental

Breakfast

09:00 to 10:15

4a: Marketplace:

Personalization, Privacy, and

Logics

4b: Branding through

Numbers, Names, and

Spillover


10:30 to 11:45

Consumer Culture Theory in

the Asia-Pacific Region:

Accomplishments, Challenges,

Opportunities

Political Marketing and

Psychology


12:00 to 13:005a: Bundling, Pricing, and

Purchase

5b: Loyalty and Transgressions

in Consumer-Brand

Relationships

13:00 to 14:00 Lunch

14:00 to 15:15 6a: Consumer Spirituality 6b: Time versus Money

15:15 to 15:45 Coffee break

15:45 to 17:00

17:15 to 18:15Cultural Dance

Event

January 12: Day 2

08:00 to 12:00: Conference Registration at KLMDC Entrance

Poster Session 2

End of the Conference

January 10: Doctoral Consortium

12:00 to 18:00: Conference and Consortium Registration at KLMDC Entrance

January 11: Day 1

08:00 to 17:00: Conference Registration at KLMDC Entrance

Poster Session 1

Assemble in front of KLMDC to head out for traditional Gujarati dinner at Vishalla

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FINAL PROGRAM

THURSDAY, JANUARY 10, 2019

12:00 to 18:00

Conference & Consortium Registration Venue: KLMDC Entrance -------------------------------------

12:30 to 13:30 Doctoral Consortium Lunch

Venue: 324 Lawns -------------------------------------

13:30 to 17:30 Doctoral Consortium

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13:30 to 15:00 Module 1: Faculty Presentation Venue: Auditorium 2, KLMDC The consortium faculty, listed below, will present a summary of their research along with advice on how to develop a productive research career.

Session Chair Durairaj Maheswaran Paganelli-Bull Professor of Marketing and International Business Stern School of Business, New York University Presentations Adam Duhachek Nestlé-Hustad Professor of Marketing Kelley School of Business, Indiana University Mantian Hu Assistant Professor Chinese University of Hong Kong Business School, The Chinese University of Hong Kong Elison Lim Assistant Professor of Marketing Nanyang Business School, Nanyang Technological University

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Pragya Mathur Associate Professor of Marketing and International Business Zicklin School of Business, Baruch College, City University of New York Praveen Kopalle Signal Companies' Professor of Management Tuck School of Business, Dartmouth College

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15:00 to 15:15: Coffee Break Venue: KLMDC Entrance -------------------------------------

15:15 to 17:15 Module 2: Student Research Presentations Venue: Auditorium 2 and Conference Hall, KLMDC Two small group interactive sessions with faculty. Selected group of students will present their advanced research and get feedback. All participants are invited.

Session 1 Venue: Conference Hall, KLMDC Session Chair Arvind Sahay Professor MN Vora Chair of Marketing & Entrepreneurship Indian Institute of Management Ahmedabad Session 1.1 Faculty Mentors Nitika Garg Associate Professor of Marketing UNSW Business School, University of New South Wales Jill Klein Professor of Marketing Melbourne Business School, University of Melbourne

5

Students Sushant Kumar Indian Institute of Management Shillong Understanding Consumption and Loneliness – A Narrative Inquiry Priya Narayanan Indian Institute of Management Ahmedabad Impact of prominent presentation of brand name versus product attribute on consumer evaluation and willingness to pay Session 1.2 Faculty Mentors Mantian Hu Assistant Professor Chinese University of Hong Kong Business School, The Chinese University of Hong Kong

Praveen Kopalle Signal Companies' Professor of Management Tuck School of Business, Dartmouth College Students Aishwarya R Indian Institute of Management Bangalore The role of space in consumer online shopping behavior Rashmi Kumari Indian Institute of Management Ahmedabad Effect of social capital dimensions on family business performance: Evidence from an emerging economy Session 2 Venue: Auditorium 2, KLMDC Session Chair S. Ramesh Kumar Professor of Marketing IIMB Chair of Excellence Indian Institute of Management, Bangalore

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Session 2.1 Faculty Mentors Adam Duhachek Nestlé-Hustad Professor of Marketing Kelley School of Business, Indiana University Yupin Patara Assistant Professor of Marketing SASIN School of Management, SASIN Chulalongkorn University Students Amogh Kumbargeri Indian Institute of Management Ahmedabad Oh! It’s So costly! It Must be Green! The Impact of Price on the Green Perception of Eco-Friendly Products Jayant Nasa Indian School of Business Hyderabad Cozying up to the Kardashians: A Compensatory Theory for Consumers' Affinity towards Celebrity Gossip Session 2.2 Faculty Mentors Pragya Mathur Associate Professor of Marketing and International Business Zicklin School of Business, Baruch College, City University of New York Gaëlle Moal-Ulvoas Associate Professor in Marketing and International Business. Brest Business School Students Parvathy B Indian Institute of Management Bangalore I Know What’s Best for You: Biases in Estimating Others’ Product Evaluations

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Srinwanti Chaudhury University of New South Wales, Sydney Awe, Fear or Mixed? The Curious Case of Threat Awe

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17:15 to 17:30: Coffee Break Venue: KLMDC Entrance -------------------------------------

18:00 to 19:00

Keynote Speech: Prof. Aradhna Krishna

Dwight F. Benton Professor of Marketing, University of Michigan Venue: Conference Hall, KLMDC

-------------------------------------

19:00 to 20:30 Gala Dinner on Campus

Venue: 324 Lawns

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FRIDAY, JANUARY 11, 2019

08:00 to 17:00 Conference Registration Venue: KLMDC Entrance -------------------------------------

08:00 to 08:30 Continental Breakfast

Venue: KLMDC Entrance -------------------------------------

08:30 to 09:45 Competitive Session 1a: Emotions in Action

Chair: Prof. Rahul Sett Venue: Conference Hall, KLMDC

A Conceptual Framework of the Role of Shame During Violation of Trust in a Consumer-Brand Relationship

Karthik Selvanayagam, Indian Institute of Technology, Madras Varisha Rehman, Indian Institute of Technology, Madras

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages

Felix Septianto, University of Auckland, Auckland Nitika Garg, University of New South Wales, Sydney

Guilt Trips: Modelling the Positive and Negative Effects of Guilt Appeals Paolo Antonetti, NEOMA Business School, Reims, Rouen, Paris Paul Baines, University of Leicester, Leicester Shailendra Pratap Jain, University of Washington, Seattle

Competitive Session 1b: Spending, Consuming and Signaling Chair: Prof. Aruna Divya T.

Venue: Auditorium 2, KLMDC

All That Glitters Is Gold: Toward a Theory of Sensory Flamboyance and Subtlety in Consumption

Tanuka Ghoshal, Baruch College, New York Russell Belk, York University, Toronto

Feeling Wealthy, Spending Less: The Interplay of Perceived and Objective Wealth on Consumption

Silvia Bellezza, Columbia University, New York Joe Gladstone, University College London, London

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The Effects of Competition on Conspicuous Consumption: The Mediating Role of Social Comparison

Chunduk Hwang, Dongguk University, Seoul Joon Woo Park, Dongguk University, Seoul Hyun Young Cho, Dongguk University, Seoul Jin Suk Lee, Soongsil University, Seoul Seungwoo Chun, Dongguk University, Seoul

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10:00 to 11:00 Special Session 1: Special Topics in Branding

Venue: Conference Hall, KLMDC

How to Extend Exclusive Brands: A Brand Communities Account for Understanding the Impact of Brand Extensions

Silvia Bellezza (Columbia University) and Anat Keinan (Harvard Business School)

Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands

Nitika Garg and Rahul Govind (University of New South Wales, Australia)

Brand Coolness: Update on Ongoing Research Rajeev Batra (University of Michigan), Caleb Warren (University of Arizona), Sandra Laureiro

(University of Lisbon), Richard Bagozzi (University of Michigan)

Special Session 2: Leveraging Corporate Responsibility and Sustainability to Drive Triple Bottom Line Value Venue: Auditorium 2, KLMDC

CB Bhattacharya, H. J. Zoffer Chair in Sustainability and Ethics, Professor of Marketing and

Management, University of Pittsburgh, Pittsburgh

Sankar Sen, Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance, Zicklin School of Business, Baruch College, New York

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11:15 to 12:30 Competitive Session 2a: Consumer Well-Being

Chair: Prof. Subhadip Roy Venue: Conference Hall, KLMDC

Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception

Silvia Heideker, University of Erlangen-Nürnberg, Bavaria The Effect of Food in Motion Figure on the Perceived Healthiness of Food Moty Amar, Ono Academic College, Kiryat Ono

Aner Tal, Ono Academic College, Kiryat Ono Yaniv Gvili, Ono Academic College, Kiryat Ono

The Taste of Color: Examining the Influence of Package Color on Consumer Perceptions and Buying Intention

Chi Pham, University of New South Wales, Sydney Nitika Garg, University of New South Wales, Sydney

Competitive Session 2b: Goals & Ethics Chair: Prof. Jill Klein

Venue: Class Room 1, KLMDC The Influence of Vague and Precise Waiting Information on Perception of Wait Time: A Field Study in Healthcare Field

Shelly Rathee, University of Utah, Salt Lake City Arul Mishra, University of Utah, Salt Lake City Himanshu Mishra, University of Utah, Salt Lake City

Should Consumers Be Better Informed About Commercial Initiatives in Entertainment Content? Fanny Fong Yee Chan, Hang Seng University of Hong Kong, Hong Kong The Influence of Shopping Goals on Consumer’s Sequential Choices

Naoki Akamatsu, Meiji Gakuin University, Tokyo Reo Fukuda, Asia University, Tokyo

Competitive Session 2c: Distance and Construal Level Chair: Prof. Nabanita Talukdar Venue: Auditorium 2, KLMDC

The Impact of Artificial Agents on Persuasion: A Construal Level Account

Tae Woo Kim, Indiana University, Bloomington Adam Duhachek, Indiana University, Bloomington

11

A Serial Mediation Effect of Immersive Virtual Reality on Purchase Intention in Real Estate and the Moderating Role of Psychological Distance

Nabanita Talukdar, Golden Gate University, San Francisco Shubin Yu, Peking University, Beijing

Farther You Are Happier I Am: The Role of Perceived Attribution and Charitable Credit Makam Balaji, University of Nottingham, Nottingham Gopal Das, Indian Institute of Management, Bangalore

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12:30 to 13:30 Keynote Speech Sonali Dhawan

Marketing Functional Head (CMO) and Fabric Care Unit Head, Indian Subcontinent, Procter and Gamble

Non-executive Director on the board of PGHH and Gillette India Limited Venue: Conference Hall, KLMDC

-------------------------------------

13:30 to 14:15 Lunch

Venue: 324 Lawns -------------------------------------

14:15 to 15:15 Editors’ Roundtable

Moderator: Prof. Blakeley McShane Venue: Conference Hall, KLMDC

Gita Johar, Meyer Feldberg Professor of Business, Columbia University, New York

Associate Editor, Journal of Marketing Guest Editor, Journal of Marketing Special Issue: Better Marketing for a Better World

Page Moreau, John R. Nevin Chair in Marketing, Faculty Director of the Center for Brand and Product Management, University of Wisconsin-Madison, Madison

Co-Editor, Journal of Marketing

Anirban Mukhopadhyay, Professor of Marketing, Associate Dean of Business and Management (Undergraduate Studies), Hong Kong University of Science and Technology,

Hong Kong Chief Editor, Journal of Consumer Psychology

Sankar Sen, Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance, Zicklin

School of Business, Baruch College, New York Associate Editor, Journal of Consumer Research

-------------------------------------

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15:30 to 16:30 Building Bridges

Invited Industry Speaker: Sudhanshu Vats Group CEO and Managing Director, Viacom18 Media Private Limited

In-Discussion with Prof. Rajiv Vaidyanathan Venue: Conference Hall, KLMDC

-------------------------------------

16:30 to 17:45 Competitive Session 3a: Consumer Mindsets, Processing, and Choice

Chair: Prof. Mandy Hu Venue: Auditorium 2, KLMDC

Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization

Geetanjali Saluja, University of Technology, Sydney Rashmi Adaval, University of Cincinnati, Cincinnati

Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges, and Pears or Peas in the Same Pod?

Piyush Sharma, Curtin University, Perth Cheryl Leo, Murdoch University, Perth Vartika Srivastava, Indian Institute of Technology, Bombay

To Attend or to Avoid? The Differential Effects of Interruptions and Distractions on Product Evaluation

Ankur Kapoor, Indian Institute of Management Ahmedabad Neharika Vohra, Indian Institute of Management Ahmedabad Arvind Sahay, Indian Institute of Management Ahmedabad

Competitive Session 3b: The Consumer Psychology of Numerosity Chair: Prof. Mansur Khamitov


Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists Mathew Isaac, Seattle University, Seattle Shailendra Pratap Jain, University of Washington, Seattle

13

Why Is 1 Out of 20 Riskier Than 5%? Effect of Representing Unlikely Events as Frequency Versus Percentage on Risk Perceptions

Joydeep Srivastava, Temple University, Philadelphia Nevena Koukova, Lehigh University, Bethlehem

Do Number Endings Influence the Likelihood of Consumer Debt Repayment?

Mathew Isaac, Seattle University, Seattle Yantao Wang, Avvo, Inc., Seattle Robert M. Schindler, Rutgers University, New Brunswick

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18:00 to 19:00 Poster Session I

Venue: Conference Hall and Class Room 1, KLMDC

EMOTIONS

Assorted Gifts Can’t Buy My Love: The Effect of Intimacy on Anticipated Regret with Gifting Choice

Parvathy B., Indian Institute of Management, Bangalore Tanvi Gupta, Indian Institute of Management, Bangalore

Awe, Fear or Mixed? The Curious Case of Threat Awe

Srinwanti H. Chaudhury, University of New South Wales, Sydney Nitika Garg, University of New South Wales, Sydney Zixi Jiang, University of New South Wales, Sydney

Emotional Echo Chambers: How Emojis Affect Consumers’ Emotions and Responses to Social Media Posts

Gopal Das, Indian Institute of Management, Bangalore Sarah Moore, University of Alberta, Edmonton Anirban Mukhopadhyay, Hong Kong University of Science and Technology, Hong Kong

Feeling Calm or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App Priyanka Gupta, Indian Institute of Management, Raipur Sanjeev Prashar, Indian Institute of Management, Raipur

Magical Thinking in Digital Spaces: The Unconscious Influence of Evil Eye Belief on Visual Concealment

Tanvi Gupta, Indian Institute of Management, Bangalore Preeti Krishnan Lyndem, Indian Institute of Management, Bangalore

14

The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value as a Mediator

Chia-Jung Chang, National Taiwan Normal University, Taipei Szu-Chien Pan, National Taiwan Normal University, Taipei Rong Syuan Chang, National Taiwan Normal University, Taipei Shin Lan, National Taiwan Normal University, Taipei Chieh-Yu Lin, National Taiwan Normal University, Taipei

The Point of No Return: Examining the Drivers and Consequences of Online Product Non-return

Aishwarya Ramasundaram, Indian Institute of Management, Bangalore Avinash Mulky, Indian Institute of Management, Bangalore

Why Do We Hate Brands?

Jiaming Wu, Macau University of Science and Technology, Macau Yao Qin, Macau University of Science and Technology, Macau

ADVERTISING

Improving the Effectiveness of Healthcare Communication: The Critical Role of Vividness

Nachiketas Nandakumar, Great Lakes Institute of Management, Chennai Bharadhwaj Sivakumaran, Great Lakes Institute of Management, Chennai

Research on the Impact of Vividness of Advertising on Consumer Product Attitude Under Anthropomorphic Scenario

Wei Li, Southwest Jiaotong University, Chengdu Yu Ling Wang, Southwest Jiaotong University, Chengdu Yu Shi Jiang, Southwest Jiaotong University, Chengdu

An Investigation of Mobile Social Networking Application Users’ Responses to In-App Advertisements

Shing-Wan Chang, Middlesex University, London Grigorios Loukidis, King's College London, London Keith Drago, Middlesex University, London

BRANDS Blended Brand Names: It’s Just Not What You Know, It’s the Sound

Sunny Arora, S P Jain Institute of Management and Research, Mumbai Arti D. Kalro, Indian Institute of Technology, Bombay Dinesh Sharma, Indian Institute of Technology, Bombay

Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting

Paurav Shukla, University of Essex, Colchester Dina Khalifa, Glasgow Caledonian University, Glasgow Thomas Peschken, Glasgow Caledonian University, Glasgow

15

Hear What’s Here: The Effect of Semantically Congruent Lyrics on Brand Perception Jose Manu M A, Indian Institute of Management, Bangalore

Gopal Das, Indian Institute of Management, Bangalore Role of Visual Elements in Brand Logo Design

Shruti Trehan, Indian Institute of Technology, Bombay Arti D. Kalro, Indian Institute of Technology, Bombay

Where East Meets West: Enriching Cultural Universals Malika Malika, Indian School of Business, Hyderabad Durairaj Maheswaran, New York University, New York Tanuka Ghoshal, Baruch College, New York

SUSTAINABILITY, HEALTH, AND WELL-BEING

Oh! It’s So Costly, It Must Be Green! The Impact of Price on the Green Perception of Eco-Friendly Products

Amogh Kumbargeri, Indian Institute of Management Ahmedabad Antibiotics Overuse and Self-Medication in India: A Social Marketing Framework

Vishakha Chauhan, Indian Institute of Technology, Delhi Mahim Sagar, Indian Institute of Technology, Delhi

Do People Understand That a Small Payment Actually Hurts Motivation? An Attempt to Reconcile Two Conflicting Findings

Yun Jie, SolBridge International School of Business, Daejeon Will “I” Pay More for “Our” Benefit? Premium-Benefit Trade-Offs in Consumers’ Green Purchase

Dhrithi Mahadevan, Indian Institute of Management, Bangalore

ADOPTION OF INNOVATION

Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots for Shopping Using Smartphones

Dharun Lingam Kasilingam, Alliance University, Bangalore Ajitha Soundararaj, SRM University, Chennai

Ignorance Hurts but Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?

Ekta Srivastava, Indian Institute of Management, Lucknow Uncovering the Influence of Transitioning Consumption Practices on Consumer Food-Choice Decision-Making Behavior

Meenal Sameer Rai, Auckland University of Technology, Auckland

16

A Model of Smart Technologies

Monic Sun, Boston University, Boston Yuxin Chen, New York University, Shanghai Xinxin Li, University of Connecticut, Storrs

The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes

Anuj Pal Kapoor, Faculty of Management Studies, University of Delhi, Delhi

19:00 Assemble in front of KLMDC to head out for traditional Gujarati dinner at

Vishalla

(Alternative choices: Café Turquoise Villa (Indian and continental), Dakshinayan (South Indian), China House (Sichuan-Chinese, Japanese) at the Hyatt Regency, The European

(Continental) or The House of MG (Gujarati and Indian))

http://www.cafeturquoisevilla.com/

https://www.zomato.com/ahmedabad/dakshinayan-navrangpura

http://www.hyattrestaurants.com/india/ahmedabad/restaurants-ahmedabad/sichuan-in-ashram-road-china-house/

https://www.zomato.com/ahmedabad/the-european-ambavadi

https://houseofmg.com/

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SATURDAY, JANUARY 12, 2019

08:30 to 12:00 Conference Registration Venue: KLMDC Entrance -------------------------------------

08:30 to 09:00 Continental Breakfast


09:00 to 10:15 Competitive Session 4a: Marketplace: Personalization, Privacy, and Logics

Chair: Prof. Shahana Sen Venue: Auditorium 2, KLMDC

Impact of Data Trigger Combinations on Effectiveness of Personalized Banner Ads Sandhya Narayanan, Indian Institute of Technology, Madras Richa Agrawal, Indian Institute of Technology, Madras Sadat Reza, Nanyang Technological University, Singapore

Photographic Data Privacy: Sharing Sexually Explicit Imagery Online Ekant Veer, University of Canterbury, Christchurch Maja Golf-Papez, University of Canterbury, Christchurch

The Multiple Logics of Luxury Retail Experience Julien Cayla, Nanyang Technological University, Singapore Jean-Baptiste Welte, University of Paris, Paris

Competitive Session 4b: Branding Through Numbers, Names, and Spillover Chair: Prof. Fanny Fong Yee Chan Venue: Conference Hall, KLMDC

Brand Names, Numbers and Forgiveness: The Leet Effect

Shelly Rathee, University of Utah, Salt Lake City Tamara Masters, Brigham Young University, Provo Fang Yu Buck, University of Utah, Salt Lake City

How Possessiveness Cues in Brand Names Impact Brand Evaluations Mansur Khamitov, Nanyang Technological University, Singapore Marina Puzakova, Lehigh University, Bethlehem

Spillover Effect from the Marketplace Brand Under Conditions of Distribution Exclusivity Ritika Sharma, Indian Institute of Management, Calcutta Saravana Jaikumar, Indian Institute of Management, Calcutta

18

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10:30 to 11:45 Special Session 3: Political Marketing and Psychology


Paul Baines, Associate Dean (External Relations), Professor of Political Marketing, University of Leicester School of Business, Leicester

Special Session 4: Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities

Venue: Auditorium 2, KLMDC

Eric John Arnould, Visiting Professor, Department of Marketing, Aalto University School of Business, Helsinki

Julien Cayla, Associate Professor in Marketing, Division of Marketing and International

Business, Nanyang Business School, Nanyang Technological University, Singapore

Tanuka Ghoshal, Assistant Professor in Marketing, Allen G. Aaronson Department of Marketing & International Business, Zicklin School of Business, Baruch College, New York

Tanvi Gupta, Doctoral Student in Marketing, Indian Institute of Management, Bangalore.

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12:00 to 13:00 Competitive Session 5a: Bundling, Pricing, and Purchase

Chair: Prof. Silvia Heideker Venue: Auditorium 2, KLMDC

Bail Out on the Bundle? A Study of Factors Impacting Transaction Decoupling and Post Purchase Bundle Consumption

Arpita Pandey, Indian Institute of Management Ahmedabad

Effect of Base Service Tariff Structure on Purchase of Add-On Services Aruna Tatavarthy, Indian Institute of Management Ahmedabad Sreelata Jonnalagedda, Indian Institute of Management, Bangalore

https://zicklin.baruch.cuny.edu/Department/marketing-and-international-business-faculty/

https://zicklin.baruch.cuny.edu/Department/marketing-and-international-business-faculty/

19

Importance Given to Future Price Nitin Soni, Indian Institute of Management, Raipur Jagrook Dawra, Indian Institute of Management, Raipur

Competitive Session 5b: Loyalty and Transgressions in Consumer-Brand

Relationships Chair: Prof. Narasimhan Srinivasan

Venue: Conference Hall, KLMDC Across Space and Time: How Cultural and Institutional Differences Explain Consumer-Brand Relationships’ Differential Effects on Brand Loyalty

Mansur Khamitov, Nanyang Technological University, Singapore Xin (Shane) Wang, Western University, London Matthew Thomson, Western University, London

Brand Transgressions: Measuring the Influence of Relationship Marketing Strategies in Customer Forgiveness Behavior

Shubhomoy Banerjee, O.P. Jindal Global University, Sonipat Sunitha Ratnakaram, O.P. Jindal Global University, Sonipat

Toward a Science of Negative Critical Incidents: Bridging Brand Transgression Research and Service Failure-Recovery

Mansur Khamitov, Nanyang Technological University, Singapore Yany Grégoire, HEC, Montréal Anshu Suri, HEC, Montréal

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13:00 to 14:00 Lunch

Venue: 324 Lawns -------------------------------------

14:00 to 15:15 Competitive Session 6a: Consumer Spirituality

Chair: Prof. Anand Kumar Jaiswal Venue: Auditorium 2, KLMDC

The Use of Mature Models in Advertisements and Its Contribution to the Spirituality of Older Consumers

Corinne Chevalier, Université Paris Sud, Paris Gaëlle Marie Moal-Ulvoas, Brest Business School, Brest

Management of Dissonance by Deviant Religious Consumers Arti Srivastava, Indian Institute of Management, Udaipur

20

Competitive Session 6b: Time Versus Money Chair: Prof. Ekant Veer


Buying Time: How Social Power Influences Time-Money Exchanges Myungjin Chung, University of Texas at Arlington, Arlington Ritesh Saini, University of Texas at Arlington, Arlington

The Impact of Activating Time Versus Money on Emotional Brand Attachment Qingfeng Hou, Sun Yat-sen University, Guangzhou Hongyan Yu, Sun Yat-sen University, Guangzhou

When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes Toward Money-Effort Exchange in a Prosocial Context Yun Jie, SolBridge International School of Business, Daejeon

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15:15 to 15:45 Coffee Break and Research Collaboration


15:45 to 17:00 Poster Session II

Venue: Conference Hall and Class Room 1, KLMDC

ATTENTION/PERCEPTION

Management Response Strategies for Varying Sentiments and Emotions in Online Consumer Reviews

Vartika Srivastava, Indian Institute of Technology, Bombay Arti D. Kalro, Indian Institute of Technology, Bombay

Consumer Incivility: A Control Restoration Mechanism

Gurbir Singh, Indian Institute of Management, Indore Abhishek Mishra, Indian Institute of Management, Indore Sanjeev Tripathi, Indian Institute of Management, Indore Shruti Tewari, Indian Institute of Management, Indore

The Effect of Country-of-Origin on Product Efficacy

Moty Amar, Ono Academic College, Kiryat Ono

21

COMMUNITIES, EMERGING MARKETS, AND GLOBALIZATION

Applying the Geddesian Triad Theory of Town Planning to Understand the Data Consumption Patterns at the Bottom of the Pyramid

Ayush Chaudhary, Indian Institute of Technology, Madras Varisha Rehman, Indian Institute of Technology, Madras

Are Positive Firm Activities Equally Effective Across All Cultures? A Country Level Analysis of Well-Being

Siddharth P K, Indian Institute of Management, Udaipur How Do Customers Derive Enjoyment from Their Experiences in Online Brand Communities? The Role of Customer-to-Customer Interactions

Rong Liu, Nanchang University, Nanchang Hongyan Yu, Sun Yat-sen University, Guangzhou Xiangyun Zhang, Sun Yat-sen University, Guangzhou

Airbnb Influence on Community Living – A Case Study of Delhi

N Meenakshi, International Management Institute, New Delhi Mrinmoy Majumder, International Management Institute, New Delhi Parthasarathi Banerjee, International Management Institute, New Delhi

Believe It or Not! Antecedents and Consequences of False News in Marketing

Anubhav Mishra, Indian Institute of Management, Ranchi Sridhar Samu, Great Lakes Institute of Management, Chennai Shameem S, Great Lakes Institute of Management, Chennai

Study of an Open-to-Air Market in India – A System Modelling Approach

Ambika Prasad Nanda, S. P. Jain Institute of Management and Research, Mumbai Ranjan Banerjee, S. P. Jain Institute of Management and Research, Mumbai

Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy

Rashmi Kumari, Indian Institute of Management Ahmedabad Saravana Jaikumar, Indian Institute of Management, Calcutta

IDENTITY

A Narrative Inquiry of Consumption Sushant Kumar, Indian Institute of Management, Shillong

Cozying Up to the Kardashians: A Theory for Consumers’ Affinity Towards Celebrity Gossip Jayant Nasa, Indian School of Business, Hyderabad Tanuka Ghoshal, Baruch College, New York Raj Raghunathan, University of Texas at Austin, Austin

22

Seeking Pain for a Better Me: Negative Experience as an Aid to Reaffirm Self-Views After Self-Control Failure

Gita Johar, Columbia University, New York Xiuping Li, National University of Singapore, Singapore Liang Song, Beijing International Studies University, Beijing

To Sell or to Donate: Why Special Possessions Are Donated and Not Sold

Saurabh Rawal, University of Alberta, Edmonton Robert Fisher, University of Alberta, Edmonton Jennifer Argo, University of Alberta, Edmonton

SOCIAL MEDIA AND INTERNET Role of Authenticity in Village Tourism Consumption: A Netnographic Analysis

Jyotsna Prashant, Indian Institute of Technology, Madras Upendra Kumar Maurya, Indian Institute of Technology, Madras

Understanding the Me in Facebook: A Literature Review of Conspicuous Consumption in Social Media

R Rahul, Indian Institute of Management, Kozhikode

INDIVIDUAL DIFFERENCES AND SERVICES

How Service Interaction Drives Customer Value: The Mediating Role of Customer – Environment Fit

Liang Hong, Sun Yat-Sen University, Guangzhou Hongyan Yu, Sun Yat-Sen University, Guangzhou Rong Liu, Nanchang University, Nanchang

Don’t Talk, Text: Modality in Consumer Interactions with Human Versus AI Agents

Claudia Iglesias, Wilfrid Laurier University, Waterloo Grant Packard, Wilfrid Laurier University, Waterloo

When Might Better Services Lead to More Complaints?

Koji Matsushita, Chuo University, Hachioji Haiyang Yang, Johns Hopkins University, Baltimore Kaichi Saito, Meiji Gakuin University, Tokyo Haruko Tsuchihashi, Aoyama Gakuin University, Tokyo

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17:15 to 18:15 Cultural Dance Event and Conference Closing

Venue: RJM Auditorium

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Mudra School of Indian Classical Dances

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Thanks to the Conference Sponsors

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