Assingment #2 Auriga

14
Strategic Marketing Assignment # 2 Auriga Program: MBA (Evening) Submitted To: Sir Abdul Qayyum Qureshi Submitted By: Muhammad Tayyab Roll # 111405

description

Assinment

Transcript of Assingment #2 Auriga

Strategic Marketing Assignment # 2

[Strategic Marketing Assignment # 2]March 13, 2013

Strategic Marketing Assignment # 2

Auriga

Program: MBA (Evening)

Submitted To:Sir Abdul Qayyum Qureshi

Submitted By:Muhammad Tayyab

Roll # 111405

Auriga Group of Companies:Company Profile:INTRODUCTION:

Auriga Group of Companies is one of the fastest growing companies among all multinationals and national companies engaged in agrochemicals and seeds business. The Group has three subsidiaries: Auriga Chemical Enterprises, Sayban International & Auriga Seeds Corporation. Auriga Chemical Enterprises has a vast and trusted dealers network covering whole country, Sayban International is an infant company aiming for country wide network of franchisees with distinct look of the put let in the market. The network is expanding very fast with a concept of one stop solution for all crops inputs. Auriga Seeds Corporation is focused on research and development, of seed varieties using indigenous pool of genetics coupled with elite sources of genetics around the world. The company has focus of developing and procuring high yielding hybrids of field and vegetable crops. The company is actively engaged in sourcing of transgenic technologies from local research institute and developed nations.Auriga Seeds Corporation is focused on research and development, of seed varieties using indigenous pool of genetics coupled with elite sources of genetics around the world. The company has focus of developing and procuring high yielding hybrids of field and vegetable crops.

The group has developed itself as a trust worthy source of quality agrochemicals, high yielding seeds and proven research based foliar fertilizers. We owe our fast paced growth and penetration in todays compact pesticide market to our visionary leadership, commitment to Pakistan agrarian economy and our dedicated teams sales, marketing, finance, administration and production. We recognize that we have the best of available workforce in the industry which is committed to its cause, loyal with customer and have long association with the organization. We take in having one of the lowest staff turn over in the industry.

The company has very well established research and development organization with three departments, individually dealing with foliar fertilizers, hybrid seeds and novel pesticides formulations. Each department is looked after by a highly competent scientist who has the established credibility and proven track record of introducing quality products in the past. We are the pioneers in introducing foliar fertilizers with unique combination of micro and macro nutrients, coupled with growth regulators and promotersBOARD OF DIRECTORS:Chief ExecutiveJamshid Iqbal Cheema DirectorsMuhammad Azam CheemaShamsher HussainHaji Nazir Ahmad Cheema

Availability in Pakistan:Auriga Group with its extensive sale network throughout Punjab, Sindh and NWFP and Baluchistan aims to serve farmers with high quality products such as Insecticides, Fungicides, Weedicides and Micronutrients. The self manufactured balanced nutritional products such as Bio-zone, Bio-rich, Zanica, Zarcon, Microcure, Cotton-Plus, and Galore passed many acid tests and proved their worth for improving crop productivity and profitability.

PRODUCT MIX:Auriga Chemicals Enterprises:Auriga Chemicals is the parent company and also one of the sales and marketing network with a dedicated team of 80 agriculture graduates and 7 warehouses across Pakistan. The company has philosophy of marketing quality agriculture inputs at affordable prices backed by on farm advisory service. Our first priority is advising the farmers for modern agriculture technology by first making efficient use of the existing resources and making farming a commercially sustainable and growing business. The team of agriculture graduates is supported by contractual technical staff for reaching to small and medium size farmers.Sayban International:Pakistan agriculture input market is very dynamic in nature and is always passing through many changes. Looking at the popularity of one stop solution, Auriga Group launched the chain of franchisee shop is supported by a team of technical field staff to provide on farm advisory service. The concept is getting very popular among potential investors and farmers.Sayban franchisee shop, known as SAYBAN CENTRE have distinctive color scheme and look in the market, making it easier for the farmers to identify. Our aim is to make Sayban Centre a fully functional ONE STOP solution for agriculture inputs and servicesAuriga Urban Pest Division:Auriga has been endeavoring to improve socio-economic environment of society through value added products. Our seeds, fertilizers and pesticide division have contributed significantly towards raising yields of various crops which have contributed towards prosperous rural society. Continuing with our traditions, we have now introduced Urban Pest Management Division so as to contribute towards Urban society. Auriga Urban Pest Management Division will provide termite proofing and Fumigation Services.Ranger 50SC, Viper 25 EC, Hitter 15EC, Kick out 100SC and Gallant 10Wp are the main products of Auriga Urban Pest Management.Auriga Seed Corporation:Seed is most important input which farmers puts in the soil to hope for the good harvest. Seed is a business of finding right kind of genetics adoptable to our climate. Looking at the potential of seed business, the group started venturing into this business 4 years ago and have been struggling very hard to find the right resources. We have a 39 acres dedicated facility of research farm near SUNDAR ADDA for conductiong trials of the varieties from around the world and our own public sector research organizations. In just a period of 4 years, we managed to find very good hybrids of Rice, Corn, Canola, Sorghum Sudan Grass, Melons, Tomato, Lady Finger and Cauliflower. Our rice hybrid PUKHRAJ have broken the yield record by a production of 142 maunds per acre. We have hundreds of farmers who managed to have more than 100 maunds plus acre.We have a mission of having local seed production to minimize dependence on imported seeds and have signed agreements international players for that. In 2008, we tested inbred lines of Corn, Canola, Rice and Cotton at our research facility, to find out suitable crosses so that we can start local hybrid seed production of above crops in 2010.Auriga fertilizers: Auriga fertilizers is basically a research and production wing and have mandate to develop novel combinations of micro and macro nutrients, together with growth regulators and growth promoters, specific to different crops. We take to pride in being pioneer in this industry and giving new trends to agribusiness industry. Our famous brands like ZARKOON, ZENICA, GALORE, GROW UP, COTTON PLUS, VITAL, MICROCURE and HELPER have become industry standards. The products have unique combinations of micro and macro nutrient targeting different segments of market as per need of the specific soils and crops.Our next product from this wing is true Potassium Humate with the brand name of Bio Rich/Bio Zone. The test supply to the market has proven it to be a very good product and we aim to take 40% market in next couple of years.Auriga group of companies one of the fastest growing companies among all multi and local companies engaged in angro chemicals, seeds and fertilizers. Auriga group has three main subsidiaries like Auriga enterprises, Sayban international and Auriga Seeds Corporation. Now Auriga group launch new group Auriga urban pest management, because to improve socio economic environment of society through value added products. We are also provided fumigation and termites services in all Pakistan. because we are Well equipped with chemicals duly approved by WHO and we have the most advance world class technology to control all type problems like all crawling and flying insects and also termite proofing before and after constructed home. We provide services now in Lahore , Karachi , Faisalabad and Gujranwala, Gujarat .SERVICES OF AURIGA:Auriga Urban Pest Division:Auriga has been endeavoring to improve socio-economic environment of society through value added products. Our seeds, fertilizers and pesticide division have contributed significantly towards raising yields of various crops which have contributed towards prosperous rural society. Continuing with our traditions, we have now introduced Urban Pest Management Division so as to contribute towards Urban society.Auriga Urban Pest Management Division will provide termite proofing and Fumigation Services.Ranger 50SC, Viper 25 EC, Hitter 15EC, Kick out 100SC and Gallant 10Wp are the main products of Auriga Urban Pest Management.Promotion:Auriga Group has Started Electronic Media Campaign for the awareness of its Franchisee Network (Auriga Point & Sayban) in the farmer community on Leading TV Channels (PTV Home & KTN) from 22nd July 2011 during prime time.

Franchisee network: Auirga Group is pleased to announce we are going to inaugurate a new Franchisee network of Auriga Seed Corporation.

Auriga Group acquires 82% of Network Microfinance BankThe group already has a share purchase agreement with majority shareholders Jahangir Siddiqui and Company and KASB Bank to buy 82% shares of the microfinance bank. The transaction is expected to be around Rs166 million as Rs6.75 was paid per share for 24,604,382 shares.

The 9% stake will mean the group will have to take out another Rs19 million from its pocket to buy the shares held by the general public, assuming all current shareholders sell their shares.The group comprises seven investors include two executives from agricultural input makers Auriga Group, chairman of United Insurance Company and former Askari Banks head of commercial banking, says the notice.

Agricultural inputs maker Auriga Group showed interest in June to acquire Network Microfinance Bank in order to expand its business by extending loans to farmers. The move will allow Auriga Group to access various refinancing schemes of the central bank and other multinational donors, according to media reports.

Network Microfinance Bank has been supported by the Pakistan Poverty Alleviation Fund under the aegis of the World Bank through a credit line of Rs225 million. The bank, first microfinance bank to be listed at the countrys stock exchange, share price rose Rs0.02 to close at Rs5.7 during trade at the Karachi Stock Exchange on Friday.

The group says in a statement that the bank will primarily focus on providing financial services to farmers and agriculture market by structuring lending products which caters to the agriculture sector. Moreover, the bank will provide micro financing facilities to small sized businesses and individuals.Telemarketing:Youve come to the right place for Telemarketing Services. Our goal is to provide you with the information you need to conduct successful inbound and outbound telemarketing programs.

Inbound TelemarketingPublish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in DRTV/radio spots to generate orders and leads. Cross-sell/up-sell callers to boost revenues. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls.

Outbound TelemarketingCall customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/upselling targeted offers.

Business to Business TelemarketingUse outbound telemarketing to acquire customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound telemarketing to acquire and qualify buyers for followup by your sales reps, close sales, process orders and cross-sell/upsell offers.

Business to Consumer TelemarketingPeople depend on your outbound telemarketing and inbound telemarketing programs to buy goods and services. Present attractive, targeted offers to prospects and existing customers with outbound telemarketing calls. Get the most out of print ads, DRTV and infomercial inbound telemarketing with cross-sells/upsells.

Marketing Strategy: Auriga Group marketing strategy to developed their portfolio in term of investment they have to increase their business as different scenario through different marketing programs in Urban and rural area to awareness about their product.Processing Plants:

Auriga Group has recently installed new liquid Pesticides Formulation Plant. The plant is equipped with a high quality, modern equipment from abroad and indigenous available manufacturing sources. The plant infrastructure meets the requirements of operational standards of health, safety and Environment. The formulation facility is supplemented with high standards and fully equipped pesticides testing laboratory to implement and monitor best practices of Pesticides Quality Control. The sole objective of the facility is to ensure that we deliver the best quality to satisfy our customers. The formulation plant will not only meet our own requirement of pesticides rather it will be available to other companies for toll formulation of the products. This has helped us and over all industry to meet the emergency requirement of any pesticides because of flexibility of formulation any material any time as per the demand of customers.Auriga Group has a high-tech automatic granular pesticide formulation plant with a production capacity of 60 ton per day. Cartap 4G, Carbofuran 3G, Monomehypo 4G, Dimehypo 5G, are being formulated on this plant since 2001. the facility is known for formulation of consistent quality, good appearance and stability of products under the harsh weather and transport condition.

We have fully automatic liquid pesticides filling/refilling & packing line from bottle loading, labeling, carton filling and finally packing. This plant has a capacity of packing 30,000 bottles per day. Keeping in view the emerging needs of quality seeds of various crops, the group has recently replaced the old seed processing with the new high tech and automatic plant. The plant is capable of processing, grading and fungicide /insecticide treatment of Wheat, Paddy, Okra, Peas, Barseem and other crops simultaneously. The current capacity of this seed processing plant is 50 metric ton per day.

We are the pioneer in introducing chelated micronutrients in Pakistan. The product we have introduced are the leaders (Zarkoon/Zenica, Galore/ Grow Up and cotton Plus/ Vital) in their segments, these products are based on our indigenous research as per requirement of local soil conditions and crops. The products have unique combination of micro and macro nutrients which are coupled with research based and patented growth regulator and promoters. Liquid micronutrients formulation plant has a capacity of 60,000 liters per day whereas powder based products can be formulated 10 metric tons per day. This plant has provisions for sampling at different stages, which ensures quality checks at all levels of manufacturing and is coupled with automatic filling/packing line.AGRICULTURAL COMPANIES OF PAKISTANAliAkbar Group PakistanOne of the biggest companies of pesticides, seeds, nicronutrients or other agri prodcuts selling company in Pakistan. Target Markaz is franchise of Aliakbar group.Auriga Group of Companies PakistanIt is among top ten pesticides, seeds, micronutrients selling company in Pakistan.Fatima GroupPakarab Fertilizers Limited is an agriculture based company.core business is manufacturing of chemical fertilizers.They are Pakistan's one of the largest producers of compound fertilizer situated at Khanewal Road, Multan. The three main products of the company are: Calcium Ammonium Nitrate (CAN) Nitro Phosphate (NP) Urea Fauji Fertilizer Company Limited, Rawalpindi. (FFC)With a vision to acquire self - sufficiency in fertilizer production in the country, FFC was incorporated in 1978 as a private limited company. This was a joint venture between Fauji Foundation (a leading charitable trust in Pakistan) and Haldor Topsoe A/S of Denmark. The initial authorized capital of the company was 813.9 Million Rupees. The present share capital of the company stands at Rs. 3.0 Billion. Additionally, FFC has Rs. 1.0 Billion stakes in the subsidiary Fauji Fertilizer Bin Qasim Limited (formerly FFC-Jordan Fertilizer Company Limited).Engro Fertilizers Limited, Karachi.Engro Fertilizers Limited is a wholly owned subsidiary of Engro Corporation and a renowned name in Pakistans fertilizer industry. Engro holds a vast, nationwide production and marketing infrastructure and produces leading fertilizer brands optimized for local cultivation needs and demand. Engro is also a leading importer and seller of Phosphate products, which are marketed extensively across Pakistan as phospatic fertilizers.Jaffer GroupThe Jaffer Family established a trading firm in 1849, in Pune, undivided India. Following the creation of Pakistan, Jaffer Brothers (Private) Limited (JBL) was incorporated in Karachi on July 2, 1948. The steady growth and success of JBL, and the position it secured as a leading business house, were mainly due to the familys over 150 years of experience, and the trust placed in JBL and associated companies by its customers, employees and principals - which today include some of the most renowned names internationally. The Group actively participates in national growth, and economic and social development. Highly motivated teams of the business and service divisions, and subsidiary companies, fulfill customers' needs in accordance with the short and long term objectives set by them. Since its inception, the goods and services provided by JBL and associated companies have led to improved productivity in the agro sector, in the information management field and in transportation, telecommunication, power generation and transmission projects.Allahdin Group Of CompaniesAllahdin Group Of Companies is not only distributing pesticides through our own distribution network but are also supplying a complete range of pesticides to the pesticide market. Allahdin Group Of Companies as group with strong presence in all pesticide segments seized the opportunity to maintain position as a leader of agro- Business.4B groupFour Brothers Agri Services is working for the Better High yield of Farmers through providing new Technologies and Modern Farming techniques. We have highly technical professionals and business oriented marketing team. We introduce innovative agriculture trends and focus on personalized customer services to fulfill day to day increasing market needs.We have established Pakistans Largest Franchise Network TARZAN MARKAZ with the concept of all Agri Inputs available under one roof.Evyol GroupEvyol is a fast growing group of companies actively engaged in the sales, services, and distribution of high quality agricultural pesticides, seeds, fertilizers and urban pest control measures.References:

http://www.agrihunt.com/agri-resources/56-agricultural-companies-of-pakistan.htmlwww.Auriga.comwww.blog/Auriga.comwww.slideshare/Auriga.com

Pak-AIMS Page 8