Assimilate or Die - a Real life Transformation Story
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This presentation covers how CustomXM continues to makes its transformation from a traditional printing operation to a full-fledge marketing services provider. Using the tools and technology available, it covers the journey, and mistakes made on the road to assimilation. Resistance is futile - Assimilate or Die!
Transcript of Assimilate or Die - a Real life Transformation Story
© 2012 WhatTheyThink
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Assimilate or Die!
© 2012 WhatTheyThink
The Borg
Part organic, part artificial
One goal – consumption of technology
Desire to raise the quality of life of those they assimilate
Part of the collective consciousness
2
Androids are obsolete
© 2012 WhatTheyThink
© 2012 WhatTheyThink
CHANGE IS NOT ONLY GOOD
IT’S MANDATORY.
© 2012 WhatTheyThink
“You will be assimilated.”
© 2012 WhatTheyThink
The Culture Today
© 2012 WhatTheyThink
Engage. Interact. React.
© 2012 WhatTheyThink
Engage. Interact. React.
© 2012 WhatTheyThink
React.
© 2012 WhatTheyThink
Engage. Interact. React.
© 2012 WhatTheyThink
“You will be assimilated.”
© 2012 WhatTheyThink
© 2012 WhatTheyThink
Tools for Assimilation
socialQR codes
mobile
Augmented reality
personalized URLs
SMS
video
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
Is that all there is?
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
A Favorite Arrow in our Quiver — The Lunch & Learn
© 2012 WhatTheyThink
© 2012 WhatTheyThink
Mobile Assimilation
© 2012 WhatTheyThink
Augmented Reality — VReal
http://bit.ly/UaHvmZ
© 2012 WhatTheyThink
Augmented Reality — VReal
© 2012 WhatTheyThink
© 2012 WhatTheyThink
Augmented Reality VReal
© 2012 WhatTheyThink
Mobile + Wide-Format = The Wall
http://bit.ly/QzgKIf
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
What is your Painted Picture?
Cameron HeroldBackPocket COO
© 2012 WhatTheyThink
WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE
WE MUST DEVELOP & COMMUNICATE OUR MESSAGE
INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS
CREATE AND DISTRIBUTE CONTENT
FIND WAYS TO ENGAGE
MEASURE RESULTS
PRACTICE WHAT WE PREACH!
BUY AN IPAD GIVE AWAY AN IPAD
© 2012 WhatTheyThink
Assimilate Now — Resistance is Futile.
Thank You!Paul Strack
[email protected] @pstrack 501-375-7311
