Assignment Point - Assignment point is a document · Web view This study helps to conclude...

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)

Transcript of Assignment Point - Assignment point is a document · Web view This study helps to conclude...


Submitted by


Definition of ‘fast food’ may vary from person to person. For some people fast food means anything that is cooked outside of the house. Some think fast foods are foods which are generally high in salt, fat, and refined carbohydrates and low in vitamins and minerals. Many people say that fast foods mean simply the American lifestyles (Consumer Behavior in Fast Food Industry, n.d.).

The study was conducted in International University of Business Agriculture and Technology (IUBAT) and slums of Uttara, Sector # 10, community to explore the thinking of this community about consumption of fast food. The study is based on the semi structured interview conducted among the participants. 30 students from IUBAT and 30 people from slum community of Uttara, Sector # 10 were interviewed. The age group of the participants was between 18-25 years. I conducted the interview in free time of the participants and collected the required information. It was found that people are knowingly taking these fast foods just because they do not have time to cook foods at home and the fast foods are simply delicious in taste and quick in service. No any variation was found both in practice and perception in context to gender or religion.

Economic status makes a great difference in the food we take. Socio-economic changes in many developing countries are contributing to the flourishing of fast food industries (Faruque et al, 2010). Eating fast food is like a fashion for the younger generation. They eat it to enjoy and have fun as well as it saves time. Slum people eat fast foods as they see others eating. They said that they saved money for many days so that they can eat outside home. Most of the time they eat it in compulsion to save their time from work. The educated individuals including university students have the updated knowledge about the effects of fast foods in our daily life. Educated people are conscious about the fats and calorie contained in fast foods while slum people even do not know what is ‘calorie’. Although some of them know about the fat contained they do not care to see it.

People should be educated in public about the negative effects the fatty foods can have. If we can control the intake of fast foods then only we can assure that the future will be free from chronic diseases like asthma, diabetes, and hypertension

Table of Contents

Prefatory Parts

Title Fly


Title Page


Letter of Transmittal


Student Declaration




Internship Clinical Experience at CWCH


Executive Summary


Internship Certificate

Table of Contents

List of Figures

List of Tables

Empirical Part

1.0 Introduction

1.0.1 Community Overview


12 Uttara, Sector # 10


1.0.2 Scope of the study


2.0 Background

2.0.1 Introduction to Topic

13 Profile of Bangladesh

14 Definition


2.0.2 Literature Review


2.0.3 Rationale and Justification


3.0 Research Purpose and Objectives

3.0.1 The purpose of the study


3.0.2 Specific Objectives


3.0.3 Research question


4.0 Methodology

4.0.1 Study design


4.0.2 Study setting


4.0.3 Study population


4.0.4 Sample size and selection

19 Research Assistants


4.0.5 Data collection time frame 20

5.0 Methods

5.0.1 Definition of Variables


5.0.2 Data Collection Methods

21 In-depth Interviews


5.0.3 Data Management and analysis


5.0.4 Dissemination of findings


6.0 Ethical Clearance

6.0.1 Confidentiality


6.0.2 Informed Consent


6.0.3 Risk and benefits


7.0 Strengths


8.0 Limitations


9.0 Research Timeline




10.0.1 Practice of Fast Food Intake How often do they eat fast food?

25 What time of the day do they eat fast food?

26 What fast foods do they eat?

26 Which is the favorite place to eat these foods?

27 Do they eat in road side stalls?

28 What food do they eat in road side stalls?


10.0.2 Perception of Fast Food Intake What is fast food?

28 Why do you eat fast food?

30 Why do you buy/eat from that particular place?

31 Is there benefit to eating fast food?

32 Is there negative effect to eating fast food?

32 What do you like most about fast foods?

32 Are you concerned about the calories/fat when you eat fast food? Do you find the price of fast food reasonable?

33 Does fast food have any effect on your health?


10.0.3 Fast Food consumption inside IUBAT premises Do they eat ‘fast food’ from IUBAT cafeteria?

34 What are the common items they eat?

34 How often do they take?

34 What time of the day do they take ‘fast food’?

34 Are you conscious about calorie contained?

35 Do you find the price of ‘fast food’ reasonable?

35 Have you faced any effects on health after eating this food? 35 Do you have any comments about the ‘fast food’ provided here?35

11.0 Discussion:

11.0.1 Practice of Fast Food Intake


11.0.2 Perception of Fast Food Intake


Supplementary Part

12.0 Recommendation


13.0 Conclusion


14.0 References


Appendix I (Consent Form)

Appendix II (Survey Questions)

Appendix III (NIH Certificate)

Appendix IV (Definition of key concepts)

Appendix V (List of Tables)

1.0 Introduction

1.0.1 Community Overview IUBAT- International University of Business Agriculture and Technology

IUBAT is the first Non-government University of Bangladesh which was established on January 16, 1991. It has a permanent campus on 5.5 acres of land and is currently situated in 4 Embankment Drive Road, sector#10, Uttara Model Town, Dhaka-1230, Bangladesh. It was approved under the Non- Government University Act of 1992 and 1998. The university was founded by Prof. Dr. M. Alimullah Miyan.

Mission of IUBAT is “Human resources development through appropriate teaching, training, and guidance as well as creation of knowledge conducive to socio-agro-economic development of developing societies in general and of Bangladesh in particular”.

The university is internationally linked with 60 universities in Europe, America, Canada, Australia, Asia and Africa (IUBAT Bulletin, 2010). IUBAT is an English medium university and students are strictly asked to speak in English inside university campus. The programs run at IUBAT are MBA, BBA, BCSE, BSCE, BSEEE, BSME, BAEcon, BSAg, BSN, BATHM, DCSE and professional diplomas in accounting. IUBAT is situated on the bank of holy river Turag from where can be captured a panoramic view of the holy Isthema ground. The university has various facilities like transportation, advanced computer lab, well equipped lab of every departments and a library with various collection of books (IUBAT Bulletin, 2010). Uttara, Sector # 10, Dhaka

Uttara is a Thana of Dhaka, the capital of Bangladesh. The name Uttara was derived from the Bengali word ‘Uttor’, which means north. It lies on the road to Gazipur and adjoins Shahjalal International Airport (Khan, 1994). Uttara is a residential area, having an area of 36.91 sq. km. There are fourteen different sectors in Uttara. Among which Sector # 10 is one of them. There is not any official authority under municipality in Sector # 10. But, there is a People Welfare office situated, which looks after the problems of people of Sector # 10. But this office does not fall under any government body. According to the information provided by this office there are many slum houses that reside on the bank of Turag River that runs along Uttara Sector # 10. But there is not any official record for this. The people living in the slums change their place frequently due to many reasons as natural calamities (flood), no money to stay, the land is occupied by some other bodies like construction companies Approximately, there are more than 500 families residing in slums around Sector # 10, Uttara (People welfare office, 2010).

1.0.2 Scope of the study

The scope of this research is limited to Slums of Uttara, Sector # 10, Dhaka and International University of Business Agriculture and Technology (IUBAT). I have just conducted a preliminary study in these areas to know about the consumption of fast food by these people in their daily life. In future, the findings from the research can be used to formulate different strategies to uplift the health of individuals.