Acknowledgement

The submission of this assignments report on consumers & services about the

related product .its is very important for us. At first I would like to thanks our

course instructor to give us such like a real experiancefull assignment. The

successes of this assignment depend on the contribution of number of people

especially those who have shared their thoughtful guidance and suggestions to

improve this report.

This assignment has created a great deal of interest in us. We must thank a few

people who help and encouraged us to grow our interest. First of all, we would

like to thank our honorable course teacher " G.M Safayet Ullah “for his proper

guidance and care. Without his guidance and suggestions we couldn't have

completed this assignment properly. He has instructed us how to prepare a report

correctly.

And, we would like to give a special thanks to the Almighty for given us such

patience and power for completing this assignment smoothly.

finally thanks all of our group members who are create innovative idea to

successful the assignment finally.

Executive Summary

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Consumer Behavior :

Consumer behavior is the study of when, why, how, and where people do or do not

buy a product. The behavior that consumers display in searching for, purchasing,

using, evaluating, and disposing of products and services that they expect will

satisfy their needs . It blends elements from psychology, sociology, social

anthropology and economics. So when any person buy any product then used it

then one day he/she may dispose that product that is called consumer Behavior.

Types of the customer:1. Loyalists: Those who are either loyalist or who keep purchasing. They are

good for the company.those types of the customers are basically not betreying

with the company .

Examples: HATIL always try to increase the number of the loyalists. As HATIL

always track their customer’s details so they can easily determine that which customers

are become their loyal customers. They find them not only to track them but also they

provide special gift to those loyalists in some special occasions.

2. Apostles: Those who are always satisfy and always try to provide positive

word of mouth for the company. & these types of customer are very good for the

company.

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Product Based: Now – a - days HATIL become one of the best furniture. Behind

this some image also works which is actually created by the apostles. These customers

not only buy the product of the HATIL but also help to spread the positive image about

the product by their positive word of mouth.

3.Defectors: Those who are moderate from the loyalists and apostles or those

who feel neutral or merely satisfied.

Examples: In this picture we see a person that he is mereally satisfied to this

company furniture. And his impression of this product is neutral.

4. Terrorists: Those who have had negative experience with the company and

who provide negative word of mouth. These types of customer always bad for the

company.

Examples: Actually we know that terrorists customers are very much dangerous for

the company. So HATIL was very much concern about these sort of customers while

operating their business. They were very carefully about the proper satisfaction about

the product. But some people or consumers are always spread negative words of mouth

to the people whether they are satisfied or not about the product. So every company has

to face or ignored smartly to these types of customers.

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5. Hostages: Those who are unhappy customer. Who does not want to buy the

product again from this company if they get good offer that but he is bound to get it ,

like destyiny 2000 ltd product, if any one buy a product from it then he have to buy it

for his own .

Examples:6. Mercenaries: They have no loyalty. They can take off at any time whenever

they get offer from another with low price. So they can quit at any time from this

company.

Hare we see that otobiprovided 40 discount on last eid seasone , that’s we can say thet

their customer are maximum based on benefit that’s they take the market of the

furniture they provided Discount .

Product Based: : As we know now a days there are a lots of alternatives and the

market is also very much competitive, so HATIL have some mercenaries who actually

frequently change their brands without any sensible or noticeable reason the market

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Defense mechanisms:

Psychoanalysis and psychodynamic theory have described the process by

which we protect ourselves from awareness of our undesired and feared

impulses. Defense mechanisms are our way of distancing ourselves from a full

awareness of unpleasant thoughts, feelings and desires.

Aggression

The first attack, or act of hostility; the first act of injury, or first act leading to a war or a controversy; unprovoked attack; assault; as, a war of aggression. "Aggressions of power.

white male referred for fighting. Amongst other details of his violence, it is revealed that he has taken a cat, put its head in a vice, and sawed off the head.

Rationalization

This product differ with another product and they say that will better then their oposite

advertise product . like we choose hare Rin & Tide ditergent powder.

For example, a person who is turned down 24 hours into talked into programming language but ha not enough time to talk with his wife , that’s why when his wife take a fault she use her mechanism it’s Rationalization

Regression

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In the defense mechanism when any one confronted by stressful events, people sometimes abandon coping strategies and revert to patterns of behavior used earlier in development. Technique for determining the own fault between two or more problems where a change in a dependent mechanism is associated with, and dependents on, a change in one or more causes or reasons.

In this picture this person captured his fault and behaved like a baby.

Repression : Repression is the blocking of unacceptable impulses from consciousness. Repression is the involuntary exclusion of unwanted thoughts or feelings from the individual's consciousness. 

In this picture that person can’t ride that tab . That’s why he just ride like that wide range tab

Projection is the attribution of one's undesired impulses onto another. Thus, an angry spouse accuses their partner of hostility.

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Daydreaming

our imagination to escape from reality into a fictitious world a world of success or pleasure. "When I find myself in a bad situation like this,

I just like to imagine that I am on a warm beach, sun bathing with the sound of the waves washing away my problems

Identification

Identification can be an attempt to overcome inferiority by taking on the characteristics of someone important, such as a parent or teacher, but it is often part of a more natural development process. In the former, the individual feels that doing so will help her to be perceived as worthwhile, and self-worth is enhanced. Identification is adaptive in that it creates a process of assuming culturally appropriate behaviors, but it can also be negative when it is used to mask feelings of inferiority.

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Hare he find some one like him or some thing like that.

FREUDIAN THEORY:Unconscious needs and drives at the heart of human motivation it’s called Freudian

theory.

Product based: when the consumers of the HATIL decide to purchase some

furniture there will be some sort of motivation and drives to get this specific furniture.

NEO-FREUDIAN THEORY:

Social relationship is the fundamental to the formation and development of personality.

Product based: As we know social relationship is very important so HATIL also

try to build a good relationship with the customers and provide them those product

which is socially acceptable and suitable.

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TRAIT THEORY:

It is a quantitative approach to personality as asset of psychological traits.

Product based: HATIL also designed their product and services based on

different psychological traits of the consumers.

HORNEYS CAD THEORY:

This theory is mainly based on 3 different personalities. Those are:

1. Complaint personality.

2. Aggressive personality.

3. Detached personality.

Product based: As our findings most of the customers of the HATIL they are complaints

personality. Because they will purchase those products in their office and house this will be

appreciated by others.

CONSUMERS INNOVATIVE NEEDS VS DOGMATISM:As our findings or survey over the HATIL we came to realize that the most of the

customers of the HATIL is the innovators. They do not have the mentality like the

dogmatism. HATIL always offering the new and innovative furniture’s to the

customers and their growing business is one of the main indicators about their

customer’s innovativeness.

Conclusion:

At the end of the terms we can say that the hatil have a overall good image to the

customers. And it’s maximum buyers are basically positive mentality. So from the

beginning of the journey of Hatil has adopted different types of changes and

maintaining a good standard over the 65 years in the country and it’s reputation is also

add with it’s convenience of getting ISO 9001-2008 certificate which is the making it’s

brand image’s so far strong then previous. That’s the perspective we can say that it is

the best furniture company toward the country.

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References

01. Directly getting help from the courses hand notes of our course Instructors.

02.http://www.hatil.com.bd/CompanyProfile.aspx

02. http://www.hatil.com.bd/Message.aspx

03. http://www.hatil.com.bd/EnviromentPolicy.aspx

04.http://www.mediassociaux.com/wp-content/blogs .com

05. http://www.google.com/images?um=1&hl=en&biw .com

06 http://michellortie.com/telechargement/Documents/Site

07 http://www.google.com/imgres?imgurl=http://thumbs.dreamstime.com

08. http://www.brainyquote.com/words/ag/aggression128200.htm

09 . http://www .googlesearchengeen.bionet.gr/gtr44589/aspx

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