ASSIGNMENTOF

RESEARCH METHODOLOGY

Assessing Youth’s Buying Behaviourtowards Sports Shoes

(A Case Study of Nike)

Submitted to: Submitted by:

Chander shekhar dogra Vikash kumar

Roll no. RR1002A07

Reg no. 11004397

Lovely professional University

Name of researcher …………………… Date ………….

Respondent’s name ……………………. Location …………...........

Respondent’s Contact no …………….. Profession ………………

QUESTIONNAIRES

1. Gender

□Male □Female

2. Age

□15-20 □20-25 □More than 25

3. How many types of sports shoe brand do you have?

□Nike □Adidas □Puma □Air □Reebok □Others

4. What factor (s) influences your choice?

□Price □Style □product Quality □Advertisement

5. Which of the following brands do you like most?

□Nike □Adidas □Puma □Air □Reebok □Others

6. Do you have a Nike sport shoe?

Yes … No….

7. How are you satisfied with Nike sports shoes?

□Strongly satisfied □Satisfied □Neutral □Dissatisfied □Strongly

disstisfied

8. On a Scale of 1-5, how will you grade Nike Sport shoes brands?

□1 □2 □3 □4 □5

9. Does Nike’s company brand Name reflect its product quality?

□Yes □No

12. According to your opinion, which of the following aspects do you

think is lacking in Nike’s sports shoes?

□Style □Durability □Finishing

13. What do you like in Nike sports shoes?

………………………………………………………………………

………………………………………………………………………

14. According to your opinion, what will you recommend Nike

producers to do in order to improve sales?

………………………………………………………………………

………………………………………………………………………

15. Is there any reason whatever why you will not want to buy Nike

sports shoes?

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Thanks for your corporation

ANALYSIS OF THE STUDY

In the analysis part, We show the graphical representation of different

questionnaires and description. In this survey we take sample of 22 students

randomly from Lovely professional university. The questionnaires are used more

scientifically and very straight and deep questions, which are very easy to get the

answers from the students, which are very positive and appropriate answers from

the respondents.

Name * Gender Crosstabulation

Gender

TotalMale Famele

Total 15 7 22

Description: According to random sample survey, we found in Lovely University,

males are 15 and Female are 7 total numbers of students are 22.

Age (in years) (Binned) * Gender Crosstabulation

Count

Gender

TotalMale Famele

Age (in years) (Binned) 17 - 21 4 4 8

22 - 26 10 3 13

27+ 1 0 1

Total 15 7 22

Description: According to our research the total random sample survey, the age groups 17-21=8, 22-26=13 and More than 26=1. Mostly we found the 22-26 age groups from Lovely university.

how many types of sports shoe brand do you have? * Gender

Crosstabulation

Count

Gender

TotalMale Famele

how many types of sports

shoe brand do you have?

other 2 0 2

Nike 4 4 8

Adidas 2 3 5

Puma 3 0 3

Air 1 0 1

Reebok 3 0 3

Total 15 7 22

Description: According to the random sample survey, they were chosen various brands, in that most of them are using Nike shoes. And user of Air is very few.

What factor influence your choice? * Gender Crosstabulation

Count

Gender

TotalMale Famele

What factor influence your

choice?

price 2 0 2

style 4 2 6

product Quality 6 4 10

Advertisement 3 1 4

Total 15 7 22

Description: In the survey the results, most of the males voted for product Quality option, because they are using for Qulity and second highest vote is given Style. These choices will influence the youth's buying behavior. The female’s choice is very much similar to the men. Because most of the females voted for product Quality option.

which of the following brands do you like most * Gender Crosstabulation

Count

Gender

TotalMale Famele

which of the following brands

do you like most

Nike 6 3 9

Adidas 2 4 6

Puma 3 0 3

Air 1 0 1

Reebok 3 0 3

Total 15 7 22

Description: Most of the males are voted for Nike brand they like most and after that they like more Puma brands. and Females are voted for adidas they like most after that they like more Nike Brands

Do you have a Nike sports shoes * Gender Crosstabulation

Count

Gender

TotalMale Famele

Do you have a Nike sports

shoes

yes 3 4 7

no 12 3 15

Total 15 7 22

Description: For this question the males have responded 3 said yes out of 15 persons, and remaining 12 responded said-No. And 4 females have followed yes answer, and 3 respondents said No answer out of 7. It means female like Nike shoes more than male.

How are you satisfied with Nike sports shoes? * Gender Crosstabulation

Count

Gender

TotalMale Famele

How are you satisfied with

Nike sports shoes?

Strongly satisfied 2 3 5

satisfied 5 2 7

Neutral 4 1 5

Disatisfied 2 1 3

Strongly Disatisfied 2 0 2

Total 15 7 22

Description: This is main important question, because this kind of question will reflect on the behavior of every consumer, this question is asked directly that, how well are you satisfied with Nike shoes? For this question the males respondents answered that, most of them voted satisfied and secondly they said Neutral . And

most of the females answered that, Strongly satisfied and secondly they have chosen Stisfied.

On a scle of 1-5, how will you grade Nike sport shoes brand * Gender

Crosstabulation

Count

Gender

TotalMale Famele

On a scle of 1-5, how will you

grade Nike sport shoes

brand

1 2 0 2

2 0 1 1

3 5 1 6

4 4 3 7

5 4 2 6

Total 15 7 22

Description: Most of the Student have chosen the rating 4 option and secondly they gave choice for 5 and 3 numbers, remaining consumers selected other options, those are very few.