7/18/2019 Assignment of Business Policy and Strategy (Winter)

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i. What do you understand by the term Vision? What is the difference between ‘Vision’

and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab?

Has it been achieved?

Ans.) Vision!

Vision is the act or power of anticipating that which will or may come to be.

Vision v"s Mission!

#oints of difference Mission Vision

Answers Why What?

Definition Statement Snapshot

Length Short Long

Purpose Informs InspiresActiity Doing Seeing

Source !ea" !eart

#r"er $irst Secon"

%ffect &larifies &hallenges

Vision at the time of inheritance

'he ision that Dr. Su(umar ha" at the time of inheritance of Deys Lab was to turn the lab

into a *ational &hain.

Had the vision achieved

'he ision was not achiee".

ii. $or %rowth what business strate%y has been ado&ted by Dr. Sukumar?

'he business strategy for growth was infusion of +s.,- crores for a ,/ sta(e by Pharma

&apital has its growth strategy.

iii. What is the marketin% strate%y of Dr. Sukumar to overtake its com&etitors?

0nli(e the competitors1 the technicians of Dr. Su(umar wor( roun" the cloc(.

iv. 'n your o&inion what could be the bi%%est weakness in Dr. Sukumar’s business

strate%y?

'he &ollege of American Pathologists accre"itation of Deys lab woul" help it to reach

clients outsi"e In"ia. 'his was the biggest wea(ness in the business strategy.