Assignment MGT 153 UITM
description
Transcript of Assignment MGT 153 UITM
MGT 153
Introduction to Business
Puan Nur Hazwani Binti Zulkefly
AC110 1GName’s Company : Sneakers D’WAAQEB
Prepared by:
Names Matrix Number
Nur Aisya Binti Zulkefle 2014452968
Nur Effarahin Binti Othman 2014265508
Noor Alia Binti Amir 2014224232
Dayang Natasha Binti Abdul Wahid
2014471958
Norsafwanah Binti Razali 2014235778
NurBalqis Binti Mohd Yahya 2014610132
Wan Nor Bazilah Binti Wan Abdullah
2014612448
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TABLE OF CONTENT
ACKNOWLEDGMENT 3INTRODUCTION 4SWOT ANALYSIS FORMAT 5INFORMATION OF PRODUCT 6-7MANANGER PLAN
- Top Level Manager- Second Level Manager- First Level Manager
891011
PRODUCTION PLAN 12-14MARKETING 15-17FINANCIAL 18
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ACKNOWLEDGEMENT
Alhamdulillah and gratitude to the Almighty for giving us the strength and patience to
complete this assignment.
We would like to express our gratitude to everyone that involve rather direct or
indirectly in helping us to complete this assignment. Firstly, we really appreciate all the helps
, advisors and information which given by our lecturer , Puan Nur Hazwani Binti Zulkefly.
Without her support, we may not able to solve problem during the process untill we finish the
assignment successfully.
In addition, we would like to take this opportunity to thanks those of our friend who
helped us and giving some guide to complete this assignment. Last but not least, thousands of
thanks we would like to express to our group member for the cooperation given to the group.
Without the cooperation and tolerance between the group members, we couldn’t finish this
assignment. Finally, thanks again to anyone who had helped us and guided us in order to
finish the assignment.
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INTRODUCTION
NAME OF COMPANY : D’WAAQEB CORPORATION
ADDRESS: LOT 2F – 16 , 2ND FLOOR SACC MALL, JALAN PERBADANAN
14/9 , SEKSYEN 14, 40000, SHAH ALAM, SELANGOR .
PHONE NUMBER : 03-22446789
NATURE OF BUSINESS:
Generally the nature of our business is manufacturing designed sneakers. We choose
to manufacture sneakers because according to some research , in Malaysia , the
demand for sneakers is the highest especially among the teenagers. Thus , this has
proved that sneakers has a great cope in Malaysia. Having universal appeal,
Malaysian consumers purchase and use sneakers on a regular basis.
We have chosen D’WAAQEB as the name of our business. Actually,
D’WAAQEB is taken by each capital of partners’ name (Dayang, Wana, Aisya,Alia,
Qis , Effarahin ,Bazilah). Our business also has its own objectives, which will make
more people attracted to wear our unique designed sneakers. Our business will
operate at Shah Alam, Selangor, where it accessibility is at its most convenient for
shoppers. If customer could not purchase from retail shop , we also offers online
services where customers could do their purchase in the comfort of their own house,
where the rest ours competitors deliver a lack luster service. Sneaker shoes very much
a part of everyday life in Malaysia. This clearly represented an area for future
growth.
We produce variety of D’WAAQEB’s sneakers through research about
consumers’ demand on sneakers which are high top , low top, mid-cut, sneaker boots
and even slip on like low-tops. All of these sneakers are packaged in an artfully
designed packaging which could only be described as world-class. We are able to
produce a large amount of quantity and will offer good quality of sneakers with
affordable price. Specially selected the best equipment to provide the consumers a
sentiment of total fashionable sneakers. Product innovation and quality customers are
our long term key. We guarantee that our customers will satisfy with D’WAAQEB’s
sneakers and success in shoes industry.
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SWOT ANALYSIS FORMAT
Strength
• Comfortably wearing our shoes
• Our designer creativity skills
• Our own distribution strategy
• Increasing demand among teenagers
Weakness
• Low customer retention
• Competition from branded brand
• Lack of investment in product development
• Rejection from customers
Opportunities
• Increase supply to satisfy growing demand
• Further development of direct sales in opening booth
• Many potential outlets we are distributing
• Co-operation with strong company
Threats
• Lack of business information
• More promotion in other brand
• Failure in the communication strategy towards the consumer
• Irregularity of the supply
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INFORMATION OF PRODUCTMarket research carried out among sneakers consumers found that consumers associated a
unique design with our own design. Type of our sneakers is:
Type : Available in various cut
Design’s name : Cartoon
Size : Unisex
6/7 (Smaller)
9/10 (Largest)
Type : Available in various cut
Design’s name : Floral
Size : Unisex
6/7 (Smaller)
9/10 (Largest)
Type : Available in various cut
Design’s name: Galaxy
Size : Unisex
6/7 (Smaller)
9/10 (Largest)
Type : Available in various cut
Design’s name : Tribal
Size : Unisex
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6/7 (Smaller)
9/10 (Largest)
MANANGER PLAN
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TOP LEVEL MANAGER
MIDDLE LEVEL MANAGER
FIRST LEVEL MANAGER
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CEO
DIRECTOR
MANAGER
DEPARTMENT
HEAD
PLAN MANAGE
R
HUMAN RESOUCE
SMANAGE
R
TOP LEVEL MANAGER
CEO
Name : Nur Aisya Binti Zulkefle
IC number: 950114-03-6060
Telephone number : 019 - 9660567
Education:
- PMR & SPM (SMK Berangan)
- Foundation of Science (Uitm
Puncak Alam)
- Diploma In Accountancy (Uitm
Seri Iskandar)
Experience and skills:
- Helps her parents by managing
the family business for three
years.
- She is very responsible ,
confident and capable in
managing business.
MANAGING DIRECTOR
Name : Nur Effarahin Binti Othman
IC number: 951028-01-5890
Telephone Number: 012-4912787
Education :
-PMR & SPM (SMK Dr.
Burhanuddin)
-Diploma in Accountancy (Uitm Seri
Iskandar)
Experience and Skills :
- Works as an Account Editor in
Shinhwa company for almost three
years.
- She is a critical thinking person and
a very competitive person.
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SUPERVISOR TEAM
LEADER
MIDDLE LEVEL MANAGER
DEPARTMENT HEAD
Name : Noor Alia Binti
Amir
IC number : 960906-02-
5342
Tel. number: 017-4858593
Education :
-PMR & SPM (St.George
Girls’ School)
- Diploma in
Accountancy
( Uitm Seri
Iskandar)
Experience & Skills:
- Used to be a
president in a club.
- Has the ability to
lead people fairly.
PLAN MANAGER
Name : Nursafwanah binti
Razali.
IC Number : 960228-04-
5204
Tel.Number: 011-28281029
Education :
-PMR & SPM ( SMK Seri
Tasik)
-Diploma in Accountancy
( Uitm Seri Iskandar)
Experience & Skills :
- Used to be a
mastermind in
national
competition.
- - Has the ability to
plan the future well.
HUMAN RESOURCE
MANAGER
Name : Dayang Natasha
Binti Abdul Wahid.
IC number: 960526-07-5268
Tel. Number : 017-5039593
Education:
-PMR&SPM (SMK Datuk
Haji Abdul Kadir)
-Diploma in Accountancy
( Uitm Seri Iskandar)
Eperiance & skills:
-Worked as a HR
Coordinator for 2 and a half
years.
- She is able to balance the
strength and weakness of
different option and decide a
best course of action.
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FIRST LEVEL MANAGER
LINE SUPERVISOR
Name: Nurbalqis Binti Mohd Yahya
IC Number : 960913-03-5178
Telephone Number: 019-9291219
Education:
-PMR&SPM (SMK Dato Perdana)
- Diploma in Accountancy (Uitm Seri
Iskandar)
Experience & Skills :
-Used to work in a small company for
one years.
- Has the ability to supervise the worker.
TEAM LEADER
Name: Wan Nor Bazilah Binti Wan
Abdullah
IC Number : 960925-10-6316
Telephone Number: 017-6312880
Education:
-PMR & SPM (SMK Sultan Abdul Aziz
Shah)
- Diploma in Accountancy (Uitm Seri
Iskandar)
Experience & Skills :
- Used to work as a clerk for one
year and half.
- - Has the ability to lead people in
whatever condition.
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PRODUCTION PLAN
List of raw materials :-
- Pencil
- Eraser
- Low Cut Sneakers Plain shoes
- Medium Cut Sneakers Plain Shoes
High cut sneakers plain shoes
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- Prisma Colour Marker
- Water Proof Spray
1. So we started out by taking a pencil and roughly sketching some designs lightly on
each shoe. Using a pencil means that we can fiddle around until we get the wanted
design, rubbing out any parts which we're not happy with.
2. Once we've finished this part, take a black Pitt Artist pen and go over all of we
pencilled-in sketches. Make sure we use nice even lines so that the design looks neat.
I went over each outline a few times to ensure I had nice thick black coverage
3. Be careful when use the Pitt Artist Pens as they can smudge or transfer onto hand
while they are dry. They are a unique ink formula which means they can be blended
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when they are wet and a permanent once dry. Once we have all of your outlines in
place, let the ink thoroughly dry. If start using colours before the black ink dries, it
will bleed into the coloured areas (like you can see in some parts of my finished
shoes).
4. Using as many colours as we like (I had the 24-pack of Faber-Castell Pitt Artist Pens
so I had fun using many different colours), start adding colour to our designs. But
also make sure to let the colours dry especially if adding a few different colours into
one design - remember they bleed into each other (see the blue green and yellow rings
in the below photo for example of what I mean)!
5. We chose to leave the area in between the pictures white, but you could colour in
between in grey, black or your child's favourite colour. It's up to you!
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MARKETING
TARGET MARKETING
Through the research that has been make, an effective performance of business
operation is to make sure the customers are satisfied with products or service.
Our target market is the teenagers and adult groups who love fascinating sneakers.
Age : 13 – 18 ( Teenagers ) Gender : Sneakers for boys and girl. ( unisex )
19 – 30 ( Adult )
Income : RM 3,000 – RM 30,000 or above
PRODUCT CHARACTERISTIC
Market research carried out among sneaker consumers found that consumers
associated unique intimacy sneaker especially sneaker low-cut style.
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Popularity of the product in market testing was attributed based on preference of high
school students, university’s student and adult by the colour such as colour blocking
or colour pastel, floral designs or doodle designs and etc, and the comfort of the
product.
These identified features would later be incorporated into the product’s brand image
and advertising.
PRICING
Our company provides better quality of sneakers at competitive prices. SNEAKERS
D’WAAQEB is cheaper than CUBE SHOES which is an added benefit to the
company. The prices of each SNEAKERS D’WAAQEB depends on the types of
sneakers and design. We use unique design that will satisfy our customers.
DISTRIBUTION
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Because our business is providing sneakers to customers, that means we should make
easy to our customers to get our products. Our products will be sold through retail
outlets. Our distribution strategy is as follow:
We manufacture and then sell through our sneaker shop
PROMOTION
This is vital part of our marketing strategy. It is important to us make known to the
customer about our services. Therefore, we plan to introduce our business through
the:-
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Manufacturing Distributor Retailer Customer
Distributor Retailer Customer
FINANCIAL
FINANCIAL PLAN
Project Implenmentation Cost/Year:
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PAMPLETS
LAUNCHING
DISPLAYS
On the first day operation, we gives
30% for every purchases.Distribute to our
customer, it tells more about our product, our shop and the design of
our product.We placed our product in a prominent area in
stores.
ONLINE
ADVERTISMENT
Our company also provides online services such as Instagram and
Facebook with free postage.
Before the launching of our very first
product, we had a massive advertising
through media especially television to introduce our product.
Source of Funding:
REQUIREMENTS SOURCE OF FUNDING
LOAN OWN CONTRIBUTION
CASH EXISTING FIXED ASSET
Maybank RM50,000
Capital RM 50,000
Lorry RM 15,000
TOTAL (RM) RM 50,000 RM50,000 RM 15,000
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Requirement Cost
Shoes Wardrobes RM 800
Counter RM 1200
Raw Material (12 months)
RM 722
Shoes Boxes RM 700
TOTAL RM 3 422