Assignment 6Vincent Davenport

Miley CyrusPop Artist / Disney Actor/

Country Artist

Currently Promoted• Currently, Miley Cyrus is

trying her hardest to stand out and grab attention. She has successfully done so due to her massive change in artist imagery.

• She is going for the wild, promiscuous and party girl look.

See You Again

Performance music video. This was the first song she

released as an artist at the age of 16.

Target audience would approximately be kids/teenagers.

She is only just getting known from TV show Hannah Montana therefore focusing on her voice

as a selling point and good looks.She is performing to an audience

which focuses on her performance talent as well as

voice. She is being promoted as a Disney Artist.

Party In The USA• She is now maturing into a

young adult look. Her target audience would still range towards teenagers.

• However in the video she is seen to be doing more dancing as well as living a party lifestyle.

• First step towards steering away from kids/teens.

Can’t Be Tamed• Now she has a much bigger

sexual appeal factor with the use of revealing clothes, sexual dancing and the lyrics regarding her non controllable attitude.

• She has been given more dancing to do which is trying to focus the audience on her body language more as oppose to her singing.

Who Owns My Heart• Main change from this video

and the previous is the features of Miley.

• They have died her hair blonde, got rid of that natural cow girl beauty she initially had as a Disney Artist.

• More sexual activities in the music videos. Starting to be a lot more revealing and a lot of focus on her body/dancing as oppose to voice.

We Can’t Stop• Dramatic Change. They

have shaved that hair to completely get away from the Disney Artist look.

• A lot more focus on being a party girl with no boundaries.

• Promoting the wild rebellious image, which this generation of teenagers aspire to be.

Commercial Imperative• Promote lifestyle of a wild party girl - a lifestyle a younger

generation aspire to have.

• Promiscuous behaviour which is appealing towards the male gender.

• Trying to promote “individualism”. In other words telling people to be their selves, a big contrast from being a Disney artist to an extreme opposite : a rebellious, party teenager. This proves her image is more inverted as oppose to ready made. She used her Disney career to get herself famous and now decides she wants to change from being a country girl to a pop star.

Difference between Mainstream and Independent

• Mainstream bands/artists are much more image focused. They give the fans what they want by inverting their image into what is ideal.

• Independent artists however, focus on their music and the art of their music. Their fans appreciate them for their unique taste in music and their attitude towards the music industry. This meaning a leftwing view, where a mainstream artist would be chasing money and fame.

• A mainstream artist/bands is represented as right wing on the political spectrum.An independent band/artist would be represented as left wing on the political spectrum.

• Mainstream artists/bands are often represented so they are what the majority of the people aspire to be, dress and look like. Independent artists/bands often look or dress like what is known to be called “hipsters” or indie. Their taste in music outlines their personality, they all tend to be artistic or urban.

• Mainstream artists/bands have big promotion budgets, usually by advertised by more well known radio stations such as Kiss 100-, Capital etc. Independent artists/bands are advertised by more underground stations which usually categorised by their genre. Stations like BBC for example have subsidiary stations which specifically target unsigned artists/band and trying to promote them.

Stormzy- Unsigned Artist• Upcoming Grime Artist. Young, new but

has a flow of which not many have.• What sets him aside from other grime

artists is his ability to create a rhymes on the spot, whilst using literary techniques to verbally abuse opponents.

• The majority of grime artists image are common. They all want to look like the roughest, toughest nut.

• Stormzy is different, he has a sense of humour in most of his lyrics, and isn't afraid to diversify (Sing).

• People appreciate him for his humble attitude as oppose to an angry threatening rapper. His smart wit and humble background has helped him stand out from the rest.