Assignment 5 : Research of newspapers adverts.

By: Luara Pires

Information about the sun.What kind of things are in the newspapers?

News about celebrities and their lifestyle.

Lottery advertisement. Sports news.

Real life happenings.

Information of what is happening around the world.

How is the newspaper organised.Front page.

The name of the newspaper on the top.

Price near the name, so that the person can see the price as soon as they get the papers.

Advertisement right next to the price and name as it catches and attention therefore the person looks at the advertisement on the side.

The main story title on the left hand side of the paper, big and blog , with clear writing and colour, to stand out.

Main picture placed to the right hand side of the page so that there would be no distraction on the title or the picture, this makes readers pay attention to both.

A little introduction to the article to catch readers interest.

Subtitle.

Inside the newspaper.

How is the newspaper organised.

A lot of picture to give evidence.

Boxes to separate text.

Big and bold font for title mid left hand side.

Main picture big and stands out right in the middle.

Smaller pictures don’t catch so much attention.

Text put all around.

Subtitle for each box of text.

Week schedule. Monday: Sun Woman (diet and fitness)

Tuesday: Including Sun Woman (fashion) and Jon Gaunt

Wednesday: Including Sun Woman (2pg spread), Jane Moore and extended Sports coverage

Thursday: Including four page health section and Ally Ross on TVMidweek Supergoals: During the football season

Friday: Including Fit Squad, Fergus Shanahan and Something for the Weekend

Saturday : Including Lorraine Kelly, Gardening, Jeremy ClarksonSupergoals: On Saturday (during the football season)The Favourite: During racing seasonBuzz: TV News and listings, plus LifestyleSun World: TravelSun Women: Party GirlsStreet Chic: Erica Davies

Advertisement in The Sun.• The sun newspaper is only 45%, they concentrate more on

the showbiz and celebrities.

Here is a page of advertisement.

What do they advertise?

Film advertisement.

Film advertisement.

Film advertisement.

Lottery advertisement

Who is the target audience.

Age : 15-24 highest readership:1055

Gender : Male and female : celebrities gossip/sports news.

Status: Lower to middle class status

Education: at least attended hight school.

It is for a younger audience as the length of the articles are quite small.

Where is it available?• online.

• On the newsagents.

• Through post.

• Café’s

• Train stations.• London

• Ireland

• Poland

• Scotland

Size of adverts

They take various sizes from small to large… The bigger it is the more expensive it is.

Large.

Medium.

small.

Research of newspapers adverts.

The Guardian

What kind of this are in the newspaper?

Newspaper title.

Quotes.

Main picture.

Story title.

Main story.

Pictures of inspiring people in society.

Advertisement..

Title.

2nd story.

Mainpicture.

Main story.

Otherstoriesinside.

Newspaper Title.

How much advertising is in it?

They have a small space at the bottom hand corner of the page.

There is roughly 15-20% of advertising in this newspaper, as they concentrate more on sending news and information.

What to they advertise?

The advertisement in this newspapers are usually all about -shops such Dfs-Universities.-Trips - They tend to be more cultural.

Who is the target audience.

• The target audience of the guardian is from 24-60 as this is the age university is completed, therefore the reader has good knowledge and only up to 60 as this is roughly the age workers get retired.

• Middle to higher class.

• The price of the newspaper is £1 and during the weekends it is £1.20 it is quite expensive, and not accessible for many.

Where is it available?

• The guardian is available in London:• online.

• On the newsagents.

• Through post.

• Café’s

• Train stations.• London

Size of adverts.

• Adverts in The guardian tend to be very small at the right bottom corner of the page.

Stage 2

Channel 4 advertisements.

The titles are big and eye catching as all of them are in black with a white background.

The symbol of channel 4 is situated in in the middle at the right.

The picture takes over the whole advertisement.

Information such as the time is given aswell.

Context of text.

• There isn’t a lot of text as they want the picture to send out the message.

• There is always a title usually at the top

• The date and time is usually put , when they are permanently defined.

• Sometimes there is some text in the middle of the snap giving out hints.

Style of font.

• The font is very clear and bold.

• It is usually white as it has a black background

• Or if it is a white background it has a black font

• They always use the same font, as it a font owned by channel 4, so people can recognise it immidiatly.

Graphics• One thing channel 4 has, that is very noticeble

in their graphic effect, usually the images are shown in the logo of channel 4, therefore the person know the channel and sees the advertisement.

Photo manipulation.The photos tend to have a greyish effect on them along

with blurred effects sometimes, this is all done to create excitement and mystery for the audience, so they can get curious of what is shown to them.

Organisation.

Title Title

Picture on t he whole page.

Picture on t he whole page.

Channel 4 logo Channel 4 logo

Time and information Time and

information.