Assignment 5 – Ancillary task

Research of newspaper adverts

By Gledis Dedaj

Stage One:Research of Newspaper

adverts

My Chosen level…

Some could – At least 3 newspapers or more.

What kinds of things are in the newspaper?• Sports

Section• Word

Puzzles• Horosco

pes

• Page 3 - Glamour Model

• Humorous Cartoons

• Dear Deidre

How is the newspaper organised/structured?

• Like most newspapers ‘The Sun’ starts with the story behind the front page news.

• The middle of the newspaper is filled with celebrity gossip.

• Then there are puzzles, horoscopes, and the T.V. guide.

• At the back of the newspaper there is all the latest on sports.

How much advertising is it in?

• Almost every page in ‘The Sun’ consisted of some form of

advertisement from tiny ones in the corner to full page adverts.

• Therefore I would estimate that about 50% of the newspaper is advert

based.

The cost of what they advertise?

• Advertising in the Sun newspaper would cost

approximately £35,000 per day for a full page private

ad and the advertising agencies nominally negotiate

private deals.

Who is target audience?

• Due to the fact that its only 40p, it could be aimed at a more lower class group of

people as it is so cheap.

• The Sun’s reading age is only eight years old, which also implies a lower class

audience as they are normally associated with being less literate than those of a

higher status or class.

Where is it available?

• The UK • Scotland

• Ireland

Size of adverts

What kinds of things are in the newspaper?

• Cartoon strips

• Weather • "Shock issues"

• Horoscopes

• Football Section

Who is target audience?

• Due to the type of news that they publish, the Metro is considered to be aimed at

mainly labour supporting working class as their topics are in favour with this particular

group of people.

• It has supported the Labour Party since 1945 and its target audience is 18-30.

Where is it available?

• The UK • Australia • Sri Lanka • Scotland • Ireland

Size of adverts

What kinds of things are in the newspaper?

• Popular News • Fashion • Sport • Weather

• Celebrity Gossip

• Horoscopes • T.V. Guide

How is the newspaper organised/structured?

It is divided into different sections, starting with the most important topics and finishing with entertainment …

• Most Important,

Current News

• The Weather

• Showbiz and

Gossip

• Fashion• Puzzle Games,

Competitions and

Horoscopes

• Sports

How much advertising is it in?

• On an average, the Metro has about just over 60% of advertising within its newspaper.

• This could be down to the fact that is a tabloid-free newspaper and almost every page consists of some form of advertisement.

Who is target audience?

• There is quite a broad audience for the Metro as it caters to almost all age groups and genders.

• Teenagers: The fashion and showbiz section

• Young Adults – Middle Aged: The news headlines and current debates and affairs

• Men: Sports section at the back

• Women: The celebrity gossip and reality T.V. updates

Where is it available?

• Only in the UK

Size of adverts

Stage 2:Research of Channel

Adverts

My chosen level…

Most could – at least 4 adverts

Channel 5 – ‘Big Brother’

• Layout and Organisation: The text is placed on the bottom right corner of the advert. The picture in the background is blurred.

• Content: Informs viewers of the time and day the show will be aired, then they have the name of the programme.

• Underneath they reveal that it will be a ‘New Series’.

• Finally in a smaller font is the logo and website address of the channel.

• Photo Manipulation: The background picture has been blurred out.

• Adds mystery because it’s a ‘new series

• Font Style: The simple font style suggests its suitable for all to watch.

• The hot pink colour of the programme name implies its will be a light-hearted show.

Channel 4

• Usually before certain programmes on channel 4 there is a pre-advert showing the channel 4 logo.

The camera pans to the side …

And the shapes slowly reveal the channel 4 logo.

• Photo Manipulation and Graphics: This is done by photo shopping certain objects together to form a ‘4’ shape.

Channel 4 – ‘made in Chelsea’ advert

• Text and Font: The text reads the name of the programme and also happens to be the logo.

• Its the largest text on so it can stand out therefore implying its significance.

• Then it is revealed that the show is ‘coming soon’ creating enigma and leaving viewers intrigued.

• The sponsor of the programme is also shown on the advert.

• There is no photo manipulation apart from the increase in brightness which has been done to make the advert more eye-catching and exciting thus drawing viewers in.

• Layout: As usual the text is at the bottom left hand corner and the sponsor to the right.

Channel 4 – ‘deep Water’ Advert

• Picture Manipulation: The picture has been made to resemble water which reflects on the name ‘Deep Water’.

• Graphics: Once again, in order to echo the film name the strokes of blue and the glowing effect have been added to look like under water.

• Text: Keeping to their usual style the text is placed to the lower part of the left and side.

• However the date and time is above the name of the film.

• Finally the channel 4 website is also shown in a much small font at the very bottom.

• The logo has been made colourful in contrast to its usual black colouring.