Assignment 3Vincent Davenport

1. Johnny Cash• 6 panel DigiPak, CD placed on the right

panel.

• The DigiPak contains the artists greatest hits which shows its promoting the best of the artists songs.

• The pack uses limited colour, almost black and white which is similar to his videos as he tries to connote an old country style effect.

• The style is very artist focus as he is the U.S.P, capturing a head shot of the artist. There is also a black and white sort of contrast filter used which explains the colour on himself. They then used the colour yellow to highlight his name as yellow would contrast really brightly against a dark filter.

• The font name is also extra large next to his face again to promote the artist as the artist is the U.S.P

“Greatest Hits.”

2. Beyonce• 6 panel DigiPak, 2 disks used.

• The DigiPak contains the artists greatest hits which shows its promoting the best of the artists songs.

• The DigiPak is very Artist based. It all contains images of Beyonce as she is the selling factor. As it is greatest hits, it would be centralised around her.

• There is a series of shots where Beyonce is posing in particular poses / stances which corresponds to her performance/dance talent she has - a talent which is her U.S.P

• The use of black and white filter highlights her elegance. Connotes a plain yet stand out factor. Again the black and white filter then contrast with the yellow font used for the writing. This helps makes it easier for the user to read the album content.

“Greatest Hits.”

3. Rhianna• 6 panel DigiPak, CD placed on the right panel.

• This DiGiPak is promoting this particular album as its a singular DigiPak containing one CD.

• Rhianna is used as a U.S.P as she is a mainstream well known artist. However it also highlights her image regards hints of sexual attraction (middle photo). Her promiscuous image promotes her selling point to her fans therefore is highlighted in the DiGiPak

• The pack is very pink /red. Helps outline her hair colour, the theme of the album and red is the colour of romance / love which links with her promiscuous sexual attraction image.

• There is very minimal text, however the font is very rigid and linear, a straight forward design to let the buyers focus on the images of her.

“Loud”

4. Arctic Monkeys• 6 panel DigiPak, CD placed in the middle

panel.

• This DiGiPak is promoting the artist album. As an indie band they aren’t very focused on band imagine - they tend to focus more on the art of their music.

• There is hardly any text used, focusing on the chaotic abstract image the band is trying to promote.

• As expected by an indie band, this is a very creative DiGiPak showing the rooms inside the house, so you feel like your inside the house once the DiGiPak is closed. The house is then very abstract which relates to the indie genre.

“Favourite Worst Nightmare.”

5. Bring Me The Horizon

• 4 panel DigiPak.

• This DiGiPak shows little images of the band. The heavy metal band are focused more on the story behind the album “There is a hell believe me I’ve seen it, there is a heaven lets keep it a secret.”

• The images used help enhance the meaning of the album, showing the split difference of Hell and Heaven. A dark statement which fits the genre of heavy metal.

• Mies-en-scene used are very basic, using iconic symbols which correspond to the name of the album.Black to represent hell as well as markings on the skin, whereas a white cape for heaven with clean clear skin, and a key : symbolising the key to heaven.

• Text used have been faded into the front cover image. Bold writing so that the writing is clear as its been faded. The band name being the less faded font.

“There is a hell believe me I’ve seen it, there is a heaven lets keep it a secret.”

Conclusion• Overall I have recognised a common trend within these DiGiPaks.

Artists which are mainstream use the artists image, depending on how people perceive them to sell their album. Images will be very artist image focused.

• Independent bands/artists concentrate more on the art of their music and try and link their songs messages/emotion through colours and art. Often a creative enigma or concept.

• Depending on the type of pak, if it’s a particular album they will have images which link to the particular album, however if its a “Greatest Hits Album’’, it will be more generic and artist focus. The ones I looked at also seemed to all be black and white, maybe showing a time travel theme there, a reminiscing type feeling.