Assignment 2 research report

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Transcript of Assignment 2 research report

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGNFOUNDATION IN NATURAL AND BUILT ENVIROMENT

PRESENTATION TITLE: GROUP MEMBERSNamesPresentation & Report Roles

Joyce Wee Yi QinComparison analysis, Transcripts, Compilation

Lim Pui SanBrief description, Photographer,

Mok Po YiComparison analysis, Videographer

Ryan Kerry Jee Jin YiingKey Summary, Conclusion, Minutes

Sonia MancxiaArtistic cover, Recommendation

Tan Wing HoeBrief description, Videographer

Too Mun FaiHistory, Interviewer

ENGLISH II (ELG 30605)LECTURER: MS. CASSANDRA WIJESURIASUBMISSION &PRESENTATION DATE: 12TH JANUARY 2015 (MONDAY)

TABLE OF CONTENTSTitlePage Numbers

Artistic Cover

Cover Page1

Table of Contents2

Key Summary3

1.0 History of Trade

1.1 77 Unisex Saloon4

1.2 GC Hair Studio and Academy4

2.0 Brief Description of Business

2.1 77 Unisex Saloon5

2.2 GC Hair Studio and Academy6-7

3.0 Comparative Analysis8-10

3.1 Summary Table of Differences11-12

3.2 Conclusion13

4.0 Recommendation14

4.1 77 Unisex Saloon14

4.2 GC Hair Studio and Academy15

Bibliography16

Appendices Appendix 1: Transcript Appendix 2: Photos Appendix 3: Meeting minutes17-2223-2627-29

References 30

KEY SUMMARYTo deepen our understanding towards the uprising of the hairdressing profession local business as a team, we researched and interviewed 2 hairdressing firms of which one of them being a home based business (77 Unisex) and another being a commercial based business (GC Hair Studio & Academy).GC Hair Studio & Academy has been operating for 15 years and it is founded by the founder and director Gary Choy. This leads to the naming of the firm being GC Hair Studio & Academy. It is a renowned hairdressing company in the Klang Valley. It has also been the favourites of many throughout the area since it began operating 15 years ago due to its dedication, professional skills and various hair services it has to offer.On the other hand, 77 Unisex is a home based business, founded by Madam Ho Ah Yoke 30 years ago when she was at the age of 23. It is a renowned home based hairdressing saloon in the neighbourhood and also the surrounding the area of Sungai Way. This home based hair studio of hers is renowned for its traditional hairdressing methods and authentic hair products with cheap prices up until now.Different environments and other external factors lead to different business outcomes when both home based and commercial based business such as these two firms are compared and which leads to a series of analytical research that we, as a team had done.

1.0 HISTORY OF BUSINESS1.1 77 UNISEX SALOON (HOME BASED BUSINESS)For our home based business interview, we managed to find a hair saloon located in Sungai Way. She started this business 30 years ago when she was only 23 years old. After working with many different types of jobs, she finally found her interest in hair styling. This eventually became her passion and motivated her to continue this line of profession as a hair stylist for the next three decades up until now. She operated her business in a small hair studio which was built behind her mothers backyard to save cost. Her modal for this business was only roughly RM6000 back then, which would be equivalent to todays RM15000. When she first started her saloon, business was booming as many people from around Sungai Way would come to her saloon to cut, dye or perm their hair. During Chinese New Year Eve, she would have to work till midnight to keep up the pace with all the customers getting their hair styled up for the festive season. However due to many factors such as increase in competitors, customers moving out of Sungai Way and others, business has declined drastically throughout the years. Nowadays, she only needs her housemaid to help around in the saloon, instead of hiring a few assistants like she did back then. Her annual revenue for the past few years never exceeded RM14000 due to the lack of customers as compared to before. She managed to last so long up until now in this business because she is not required to pay any rent.

1.2 GC HAIR STUDIO AMD ACADEMY (COMMERCIAL BASED BUSINESS)The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and another operating branch situated in Puchong, Selangor. This hair saloon has been operating for 15 years by its founder and director Gary Choy, hence its name being GC Hair Saloon & Academy. This saloon has been favourites to many as it satisfied and still satisfying customers throughout the Klang Valley leading to many new customers coming in every once in a while. The said saloon provides many different services such as the regular haircut that comes with any style or fashion of your choice, quality hair curling, hair dying with their signature hair dye brand, Schwarzkopf which originates from Germany. Most of the time, they will employ two to three hair stylists to work side by side with the manager of the saloon. GC Hair Saloon & Academy also has their own academy that teaches students of all ages that are interested in becoming a hair stylist. The students will be taught personally by the director or manager and gradually become a qualified hair stylist trainee after six months of training at GC Hair Saloon Academy.2.0 BRIEF DESCRIPTION OF BUSINESS2.1 77 UNISEX SALOON77 Unisex Saloon is a home-based saloon, located within an old residential area in Sungai Way. The founder of this business is Madam Ho Ah Yoke. Madam Ho started her business in 1985 because her passion towards hairdressing was lit up after being influenced by her sister in her years of 23rd. This business is slightly different from others due to her lower expenses as compared to others as she wise-used the backyard of her house to build a small space for her hairdressing career. The services provided by 77 Unisex Saloon are commonly practiced by most of the saloons in the market, which includes haircuts, hair dying, hair perming and hair straightening for both men and women. According to Madam Hos interview, there are five to eight customers in average that visits the saloon every day. Most of the visitors are Madam Hos regular customers. Occasionally there will be some new customers that heard of the saloon through their friends. Generally, the targeted market of this business is children and senior citizens staying surrounding the neighbourhood. Since it is a small business, only one foreign labour is hired for miscellaneous tasks. Due to the rise of popularity of this profession, there are many competitors around Petaling Jaya and also Subang Jaya. The strategies that Madam Ho used to maintain her business are using good quality hair products and maintain good connections with her customers. Besides offering such services, there are also few products sold such as hair mousse and hairstyling wax. This business of hers has no branches. The operating hours of this business starts from 8AM to 5PM every day and closes every Monday.

Pricing listServicesPrice (RM)

HaircutsRM 12

Hair dyingRM 40 - RM 50

Hair permingRM 70

Hair straighteningRM 150

2.2 GC HAIR STUDIO AND ACADEMYGC Hair Studio and Academy is established by Gary Choy in 1998. This saloon is located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). This saloon is a commercialized service business as it has two hair branches under the said company. The headquarters is situated in Cheras while the first branch is in Puchong. The services provided include haircuts, hair dying, hair perming, hair straightening, hair therapy and hair styling. It also provides hair academy and courses for the public. Due to its strategic location, it has a good and steady flow of customers in and out of the hair studio every day, which has around 25 to 30 customers. Therefore, the saloon hired 3-4 full-time hairstylists and a few trainees from their own academy. Youngsters and adults between the ages of 15 to 50 are mainly the targeted market of this saloon. There are a few competitors in this area, such as Parfait Hair Studio and Millionaire Studio, both of which located right opposite GC Hair Studio and Academy. To face the obstacles, GC Hair Studio and Academy provides excellent hairdressing skills with good quality products imported by Germany to maintain its business. Besides, hair products such as shampoo, conditioner, hair serum, hairstyling wax and hair mousse also retailed by the saloon to increase the business income. The business hours of GC Hair Studio and Academy are from 10:30 AM till 8:30 PM and the saloon is off on Tuesdays.

Pricing listJuniorSeniorProfessionalDirector

Cut & BlowdryRM10 aboveRM15 aboveRM26 aboveRM35 above

Shampooing & BlowdryRM16 aboveRM19 above--

Shampooing & Blowdry & CutRM30 aboveRM35 aboveRM46 aboveRM55 above

ShortMediumLong

DyingRM60RM90RM120 above

Additional Highlighting--RM30 above

Hair PermingRM60RM90RM120 above

3.0 COMPARATIVE ANALYSIS OF BUSINESS COMPARATIVE TRAITS

77 unisex saloonGC hair studio and academy

i. Number of competitors in the area Hong House Saloon New Colour Saloon Fiones Hair cut Izzo Hair Saloon D Hair Park APT Hair Saloon

ii. Brief description of competitorsHong House SaloonIzzo Hair Saloon

The business started in 1996. The saloon provide normal hair dressing services. They mainly focus on children and senior citizens.The business started in 2006. The saloon provides services such as Hair dying, rebonding, hair perming, nutritional hair treatment and algae hair loss treatment.

New Colour SaloonD Hair Park

The saloon has moved from a residential area to a shop l