research assignment.

presented by

joyce wee yi qinlim pui sanmok po yi

ryan kerry jee jin yiingsonia mancxia

tan wing hoetoo mun fai

key summary.

77 Unisex

Home-based business

GC Hair Studio & Academy

Commercialized

hair dressing

Different environments and other external factors lead to different business outcomes

the site.

home-based

the site.

commercialized

history.

located in Sungai Way

business started in 1985

started this business 30 years age when she was only 23 years old

operated her business in a small hair studio, built behind her mother’s backyard to save cost.

modal for business was only roughly RM6000 back then, which would be equivalent to today’s RM15000.

home-based

history.

Booming business when business first started around the area of Sungai Way.

Business has declined drastically throughout the years due to many factors.

Annual revenue for the past few years never exceeded RM14000.

Had been running a rent-free business.

home-based

history.

The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and another operating branch situated in Puchong, Selangor.

Business started in 1998

Operating for 15 years by its founder and director Gary Choy, hence its name being GC Hair Saloon & Academy.

Graduated in London

This saloon has been favourites to many due to satisfaction towards customers in the Klang Valley.

commercialized

history.

Provides different services with any style or fashion of your choice using a German branded hair product – Schwarzkopf.

Employment of two to three hair stylists working side by side with the manager of the saloon.

GC Hair Saloon & Academy has their own academy that teaches students of all ages

Students will be taught personally by director or manager and become a qualified hair stylist trainee after six months of training.

commercialized

brief description.

home-based

Located within an old residential area in Sungai Way.

Founder , Madam Ho Ah Yoke.

Low in cost as she built a small hair studio behind her mother’s backyard for her hairdressing career.

Services provided are commonly practiced by most of the saloons in the market.

Visitors are mostly regulars.

brief description.

home-based

Small business, only one foreign labour is hired for miscellaneous tasks.

Many competitors in the area.

Uses good quality hair products and maintain good connections with customers.

No branches.

Business hours, 8 am - 5 pm, Off on Mondays

pricing list.

haircuts rm12

hair dying rm40 - rm50

hair perming rm70

hair straightening rm150

Founder, Gary Choy

Located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). headquarters in Cheras, first branch in Puchong.

Provides variety of services - haircuts, hair dying, hair perming, hair straightening, hair therapy and hair styling.

Provides hair academy and courses for public.

Hires 3 - 4 full-time hairstylists and a few trainees from their own academy.

brief description.

commercialized

brief description.

commercialized

Provides excellent hairdressing skills with good quality products imported from Germany to maintain business.

Sells shampoo, conditioner, hair serum, hairstyling wax and hair mousse also to increase the business income.

Business hour, 10.30am - 8.30 pm, Off on Tuesdays

cut & blowdry rm10 - rm 35 & above

shampooing & blowdry rm16 - rm 19 & above

shampooing, blowdry & cut rm30 - rm 55 & above

pricing list.

*based on qualification of hairdresser

dying rm60 | rm90 | rm120 & aboveadditional highlighting rm 30 & above hair perming rm60 | rm90 | rm120 & above

*based on length (short,medium,long)

comparative analysis.

home-based commercialized

competitors in the area

Izzo Hair Saloon

D Hair Park

APT Hair Saloon

Hong House Saloon

New Colour Saloon

Fione’s Hair cut

strategies to deal with competitors

- Affordable prices despite professional services and

good quality hair products.

- Slightly higher prices

than other home-based saloons.

- Offer quality products.

pricing

strategies to deal with competitors

Raise the price at

a range from around rm3

to rm4 during peak seasons.

Saloon will not raise

prices for any services.

pricing ( peak season )

strategies to deal with competitors

- Large signage placed in front of the shop

lot.

- Largely printed pricing list and banners

placed in front of the saloon

- A website and Facebook

are used to publicize business.

- Small signage positioned

in front of the

house.

- Do not practice advertising due to

presence of regular customers.

advertisement

strategies to deal with competitors

- Implementation of German branded hair product -Schwarzkopf.

- Qualified hair care product to ensure best hair care solutions.

variety of products

- Uses goodquality local hair products.

contrast.

home-based commercialized

services

haircuts

hair dying

hair perming

hair straightening

hair therapy

hair styling

hair academy

haircuts

hair dying

hair perming

hair straightening

workers

3-4 full time hairstylists*2-3 trainees from the academy (occasionally)

one foreign worker formiscellaneous tasks

future plans

retirement plans to open new branch inPetaling Jaya within 2 years.

strategy

High quality and certified hair products. Excellent hairdressing skills and the use of renowned andbranded hair products.

location

- Located in anold residential area in Sungai

Way.

- Saloon built inthe backyard of a residential

- Located in Bandar Puteri Puchong(opposite Giant, Puchong).

- A lot of other hairstudios operating around that area(2 hair studios located just across the road).

business hours

business operation

8 am – 5 pm

Solely by Madam Ho

10.30 am – 8.30 pm

Managed and monitoredby Lee Yi Ling (Branch Manager)

price range

number of customers per day

rm 12 rm 6 – rm 55

25 - 305 – 8

targeted market

children and senior citizens

regular customers

Youngsters and adultsages from 15 - 50

obstacles faced by a new business

lack of publicity. Not well-known from the start thus creates problem to advertise their business, hence affecting the number of customers.

intense competition among the same industry at a specific location.

customer’s confidence. Customers prefer visiting existing businesses rather than newly formed businesses.

recommendations.

77 Unisex

-consider being more aggressivein terms of advertising

-create awareness, attention and attraction

-social networks

advertisement environment + equipment

- Interior facelift and overhaul.

- Invest in new equipment.

GC Hair Studio and Academy

prices should be cheaper than the rest

prices that are being offeredcould also be lowered

during festive seasons.

pricing location

consider searching for a new and more strategic location

conclusion

hobby rather than a job or a business well established

both saloons sells the same types of hair products which includes shampoos, conditioners, hair mousse, hair styling wax and hair serum.

conclusion

- Same condition as it was 30 years ago and has no plan of

renovation.

- Less attractive interior, out of date equipment and old

hairdressing styles slows down business growth.

- More potential to develop further asMr Gary Choy has the intention ofbranching out the business to differentlocations in the Klang Valley.

conclusion

hardly visible to the public as it is hidden at the backyard

with no advertisement.

publicize themselves in the World Wide Web and social media.

end.