FA102a, Research and Brand Development

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Digital game downloads are worse for the environment than Blu-ray discs”http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-than-blu-ray-discs

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Video Games Impact the Economy More Than You Think”http://www.cnbc.com/id/38644484

Back to the Past Gaming Princy Prasad

Assignment One, Research

“iPad or Book? Is it time to go tablet for the planet?”http://shrinkthatfootprint.com/ipad-mini

Back to the Past Gaming Princy Prasad

Assignment One, Research

“The Carbon Footprint of Games Distribution”http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Back to the Past Gaming”

“With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.”

“However, the benefits to the economy might outweigh the negatives to the environment.”

Back to the Past Gaming Princy Prasad

Assignment Two – Naming Process Princy Prasad

• Selected words from original post:– Smart, Convert, Eco-friendly, Elimination

• Generated name possibilities:– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)– Eco-Nation (Eco-friendly & Elimination)

• Selected name:– SVAIN

• Justification for name selection:– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,

SVAIN”• “Saving your games, so you can keep on playing!”• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”

– Allows curiosity to form from combining words to create signature name– Brings in savvy shoppers as well as interested technologically-forward thinkers

Assignment Two – Brand Character Diagram Princy Prasad

Character/Persona

HelpfulNecessary

ReliableAvailableStrategic

Logical

Tone

EfficientSmartQuickCommercialBeneficialRewarding

Language

SleekTrendy

Eco-friendlySimple

ConvenientAdaptable

Purpose

ConvertMass-productionEliminationGrowthGamingDevelop

SVAIN