Assignment 2
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Scents and Flavors via Smartphone Cassidy Lang FA102a, Research and Brand Development
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Transcript of Assignment 2
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
FA102a, Research and Brand Development
Flavor Taster App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
“Are you ready for a virtual taste?” http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Assignment One, Research
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Electrical and thermal stimulation of the tip of the tongue create virtual taste. http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations. http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
This technology is a step away from the age of information, where we are now, to the age of experience. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Humans are limited if we remain communicating with solely audio and vision. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Description of Future Product or Service
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
‘Scents and Flavors’ via Smartphone Extension
Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Two, Naming Process
Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Selected words from the original post: Simulator, Synthesize, Sensation, Virtual, Currents Generated name possibilities: Sensimulator (created by combining Sensation and Simulator) VirtualSense (created by combining Virtual and Sensation) Selected name: VirtualSense Justification for why that name was selected: Clearly suggests what the product does with words that will be understood by targeted users.
Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Two, Brand Character Diagram
