Assignment 14: Mainstream & Indie Audiences

Assignment 14: Mainstream & Indie AudiencesBy Luca Chapman & Michael Dreelan

Mainstream British Artist:Adele Female Singer/SongwriterHer first two albums,19and21, earned her critical praise and a level of commercial success unsurpassed among many other artists.She also received a songwriting Oscar for the James Bond track "Skyfall. Adele returned to the charts in autumn 2015 with the single "Hello, the lead single for her forthcoming album25.

Indie British Artist:Lucy Rose - Singer/SongwriterLucy Rose Parton, known as Lucy Rose is an English singer -songwriter from Warwickshire, England. Her debut album, Like I Used To was released in September 2012. Lucy Rose released her second album Work It Out on 6 July 2015 on Columbia Records (a large record company).

Comparison between Main & IndieARTIST TYPEGenre:Most video views:Target AudienceNet WorthAdele (Mainstream)Folk Rock1 Billion Views

13 million VEVO SubscribersGender: Female

Age: 55+

Social: ABC185 Million (2016 estimate)Lucy Rose (Indie)Indie Folk3 Million Views

48 Thousand SubscribersGender: Female

Age: 18-24

Country: USA, UKN/A

Target Audience Demographics

Adeles audience demographicLucy Roses audience demographic

Important note: Lucy Rose lacks any form of YouGov Profile, which in itself highlights the huge difference in the level of awareness that both artists have.

Comparison of Videos

Adele - Hello

Lucy Rose - Shiver

Strengths of Both VideosIn Adeles video, the song IS very powerful, many people within the target audience are able to relate to the emotional aspect of relationships. The song is very slow and simplistic which allows the audience to focus on the artists powerful voice.

Lucy Roses video is also very powerful, as the use of handheld and grainy footage to highlight the idea of memories is also very relatable as lots of people enjoy reminiscing about past happy memories which helps to attract a larger audience.

Overall, both videos are able to attract a large audience, however the mainstream artists audience is much larger, which is due to larger recognition and public awareness of the artist.