Assignment #13 Ancillary Research

Stage 2 – Research Of

Effective ChannelAdverts

Chosen Level …

Some Could – At least four adverts or more each.

Layout Design – ‘BBC One’

Its on a simple temple with a prominent red background

With clear information in white to stand out from the background

Content – ‘BBC One’

Their is not a lot of content just simple text with a background and some animation around the words

Style Of Font – ‘BBC One’

This font is ‘Calibri (Headings)’ which is clear nothing fancy which is quite common on ‘Microsoft Word’ implying anyone can watch

The ‘One’ is also ‘Calibri (Headings)’ the bold reminds the views what channel its on as BBC has many sister Channels

The BBC logo is the same style as the rest only in capitals and blocks to resemble their logo

Style Of Graphics – ‘BBC One’

The animation of the circle catches you attention straight away

The dark shading in the corners draw's your attention to the centre of the ad

Photo Manipulation – ‘BBC One’

No photo manipulation in this

Organisation Of Information – ‘BBC One’

All the info is in the centre of the ad with is straight forward

The animation helps draw attention in

Layout Design

Text is centred and bold in the advert – to be most prominent and obvious to viewer

Rule of Thirds used whereby its clear at the top, the middle is text, and the bottom is the rose (landscape)

Content

Text to inform the date, time and series to be on channel 5

Focuses shot of a rose highly significant in the series

Blurred background of ‘the bachelor’ trying to hold the door shut of girls on the other side

As on all, Advertises the channel website

Style of Font

Faded into the background shows were you can watch it online – its not to visible because series hasn’t started yet

Font is in capitals and bold – conventional of Channel 5 so its recognisableTo grab attention and evident to viewers

Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo

Style of Graphics

From this point,The screen does a ‘twirl’ like graphic which all channel 5 adverts have and changes logo to fit a rose

They do this because it’s a recurring series on Channel 5 so they while its long-awaited they can great anticipation for the series as it features between all adverts as well – constantly reminding of the programme

Photo Manipulation

There is deep focus on the rose while the stem and background of ‘the bachelor’ is blurred.Channel 5 do this on most of their adverts on the prominent feature of the programme

The photo is quite white –

which is considered the

colour of perfection – possibly to

symbolise the bachelor

Organisation of Information

#1 – Time & Date#2 – Title#3 – What it is

Information is always the same

on Channel 5 adverts

The Channel website always shows on the

bottom left of the screen

Layout Design


Rule of Thirds used whereby the face takes up 2/3 of the screen from the right (landscape)

Content


Background is all focused so the audience can see the detail of the fake face – so audience can be fascinated by documentary’


Style of Font



Same font used to advertise website on bottom

Style of Graphics

From this point,The screen does a ‘twirl’ like graphic which all channel 5 adverts have

Then transforms into a channel 5 logo –This programme doesn’t have a tailored logo because it’s a one-off documentary

Photo Manipulation

The edged of the screen are blurred while the facial features are focused to emphasise the detail and quality of ‘making faces’

The background surrounding the face is really blue which is clinical, enforcing that scientific element in the documentary

Layout Design


The killers whole face takes the screen – whereby his eyes are strong, as they are the window to a persons soul

Content


The background is of the killers whole face to emphases the cold/evil feeling his face enforces


Style of Font




Style of Graphics


Then transforms into a channel 5 logo –This programme doesn’t have a tailored logo because it’s a one-off documentary

Photo Manipulation

The eye has a lot of contrast as it symbolises the window to his evil soul

Edged are black to keep his face concentrated

There is a sepia-like colour on the picture with screen blemishes to enforce its part of history and dead colours

Layout Design


The pregnancy text is centred in the screen, slightly slanted to make it more visually pleasing – linking to baby fever

Content


Blurred background of pregnancy text to enforce excitement of royal baby


Style of Font




Style of Graphics


Then transforms into a channel 5 logo –Although this is a one-off documentary it has a crown on the logo because the royals is a significant and popular culture in Britain

Photo Manipulation

The background is blurred as it doesn't really hold much significance to a royal baby – dose not need huge focus

Background of royal red links to the royal and also holds great symbolism with pregnancy

Stage Two: Research and analysis of effective channel adverts

Chosen channel: ITV

Background of a wall, dark and dreary reflecting on the tv show

Main actor’s name included to create a buzz as he is well known

Metaphoric description of the show to catch reader’s attention

Cycle of the mind set of a World Cup Winner

Black and gold colour scheme – winning medals

Content: ITV promotion for rugby world cup showing

Layout: ruby player on the left with his mental qualities around his head, small caption with show information on the right

Assignment #13 Ancillary Research

Documents

Transcript of Assignment #13 Ancillary Research