1. Assignment 10 Group courseworkpresentation of research Kaya SumblandGledis Dedaj Rahel Fasil Joanne Aroda

2. Group Individual Presentation Feedback Video.A http://www.youtube.com/watch?v=jJ-8tfV9ozg 3. Exploration of QuestionsB 4. Exploration of QuestionsB 5. Exploration of QuestionsB 6. Exploration of QuestionsB 7. Possible TopicsC Is our engagement with social media progressive?Chosen Topic Why are people so obsessed with social media? Is social media the new puppeteers of our world? 8. D 9. E 10. Documentary Topic - Is our engagement with social media progressive? Online DatingThe progression Online Dating started from the launch of Match.com in 1995 when the internet started to become familiar with mass peopleOnline Dating was seen as a Taboo in society as It wasnt the norm You seen unconfident People will think you cant get anyone Youll be seen as lame and socially restricted However, in recent years, it has become more accepted and normalway of meeting a partner because many people are now joining it has progressed so much that80% of people claim to know someone that has found love online.Consequently makes more and more people comfortable with using it. 11. Documentary Topic - Is our engagement with social media progressive?Online DatingBusinessThe businesses are booming with the constant rise!Online dating revenues are growing 10% to 15% year, ontrack to hit one point nine billion dollars within three years, according to Piper Jaffray.Match.com and Chemistry.com generated $343 million inrevenue this year, reporting 1.4 million active subscribers, about 15% of the market.TV Amplification has greatly helped thisFor example, The only way is Essex showing Argsigning up for a Dating Website making it seemlike something good, and if someone like him isgoodon it, more people will go on it as well. Especiallywith it being such a popular show. show 12. Documentary Topic - Is our engagement with social media progressive?Online Dating Our engagement with dating is the fault of theWhy its so popularindividual, to which media institutions build uponThe main reasons to start up an account online are that People are lonely Its a safety net to meet someone People are too busy to physically socialise Fed up with the meeting market Some think its an easy way to get sex Want a variety of choice Low confidence in getting a man or woman They want a specific partner with the same interests,ethnicity, culture etc. People are part of a minority group 13. Documentary Topic - Is our engagement with social media progressive? Online Dating The increase The main reason Online Dating websites have progressed so muchis because its becoming more and more common to seek onlinehelp 1 in 5 relationships starting online, 48 million more people used a dating website in 2012!Further the number of sites is alsoincreasing being over 1400 sites across the internet Leaving plenty to choose from for the 57%increase to the use of online dating sites Not only in the UK but across the globe! 14. Documentary Topic - Is our engagement with social media progressive?Online DatingThe main reason dating websites have progressed to rapidly is because Fusion + Needs its been made easier and more efficient for people to find love over the internet. This enables a fusion of culture. 7.8 million singles logged on to an Online Dating site giving great reason for mediato progress and become larger to cater all needs.Emotional ConnectionsCulture AgeFetishCasual SexSexuality 15. Documentary Topic - Is our engagement with social media progressive?Online DatingStefana Broadbent:TED Talks How the Internet enables intimacyMainly Couples, friends and family relationships Sociologist Stefana explores her own research showing that communication technology is capable of enabling deeper relationships, bringing love across obstacles like distance and relationships workplace rules. She did her research on a range of couples whether it be married, family or friends. There are different expectations now from technology, and even social media, so for example In workplace 50% of those with email, send private emails at work that has possibly make relationships better in keeping contact so our engagement ultimately has a positive. 16. Documentary Topic - Is our engagement with social media progressive? Online DatingI askedPrimary Research Do you think too many people use Dating sites?Generally, my respondents argue people take advantage of dating Do too many people rely on Dating Sitessites as an easy route to find love, implying people in the UK do generally reply on the internet.Yes No Hard to SayHowever, its argued how many is too many? Nobody has the rightjudgements and its ultimately the individuals prerogative.Based on all areas of the UK from Yahoo! And in person closedOnline Dating is basically a strongquestionnaire of 40 respondents.tool provided for those who need help 17. Documentary Topic - Is our engagement with social media progressive?Online Dating Pros and cons 18. E 19. Documentary Topic - Is our engagement with social media progressive?Social News are websites that feature user posted stories that Social Newsare ranked based upon different categories, but mostFeaturescommonly how popular they are.These stories are ones that are not covered on TV.These websites have now progressed due to Web 2.0 which allows and now rely on audience interaction.The websites can be based on humour, news, information and general discussion. Social news is constantly progressing getting very popular engagement with stories that do not come up on the news, but are spread throughout social networking suchas Facebook, and Twitter. 20. Documentary Topic - Is our engagement with social media progressive?Social News These are a few social news Websiteswebsites 21. Documentary Topic - Is our engagement with social media progressive?Social News SlashdotSlashdot.com was one of the firstsocial news websites launched in 1997.Since then the internet has progressedand there are now many due to the engagement across social media.Users are able to submit their owncontent and stories publicly then thebest stories are presented on the front pages. Further since the beginning ofWeb 2.0 people can comment and get involved in discussions on the story. 22. Documentary Topic - Is our engagement with social media progressive?Social News Alexis Ohanian: TED Talks How to make a splash on social mediaAlexis (co-founder of Reddit) basically talk about how to make something small, really popular. He used the example of Greenpeace, which was tracking and supporting whales, which they wanted to create a new name for adopted whales, two of the them where ancient god of the sea, the other was Mister splashy pants which someone has posted on Reddit. The name became popular because it was funny, then Reddit got involved and put a splashing whale as their logo, starting from 5% features on Facebook, real life, etc. Popularity developed so far to 78%that BBC News feature their story and Greenpeace reached their goal successfully though this.Alexis really emphasises if you want to succeed, youve got to loose control and not take yourself too seriously. 23. Documentary Topic - Is our engagement with social media progressive? Social News Slashdot.com has also been known for the Slashdot effect SlashdotThis is caused by popular topics causing web traffic from the huge amount of people clicking on the links to read the stories. The graphs shows evidence of social media interaction and progressionA Dynamoo message was posted at just before 3am in themorning. Between 3am and 4am, the site received over 1,800hits and the traffic remained at over 800 hits an hour for the 12hours the link was on the main Slashdot page.In the course of 24 hours, the site received 15,806 visitors,compared to the usual level of about 500 visitors in a day. Inother words, Slashdot generated an entire months traffic in oneday.However, even as the story vanished into the Slashdot archives,traffic kept coming from many secondary sources that picked up onthe original Slashdot story.Prior to being featured on Slashdot, about 58% of traffic came fromGoogle, 4% from other search engines, 10% from other sites and28% from direct type-ins, bookmarks and mailing list subscribers.Three days after being featured on Slashdot, traffic levels were stillmore than double that of before, with 30% of traffic from Google,5.5% from other search engines, 45% from referrals and 19.5%from bookmarks and type-ins. 24. Documentary Topic - Is our engagement with social media progressive?Social NewsDiggDigg is another social newssite that allows you to followothers then end up buildinga profile. However, what makes Digg different because it has a uniquevoting system. Viewers are able to either digg or bury stories consequently making it become more popular, or it is has too many burys it gets deleted from the website. The engagement of the public is therefore essential ingetting stories popular, and further progress onto other social media sites making some stories global. 25. Documentary Topic - Is our engagement with social media progressive? Social News NewsRecently in the newspaper I saw thatPhilip Schofield hadbrought up a list ofpaedophiles suspectedfrom Parliament to David Cameron that he got off the internet.This shows that social news it progressing so much that social news on the internet, is turning into news shown on TV.Also it brings up the point that on TV news the public have no choice in what they show,But when its social news, there are practically any boundariesand any news can be published. 26. Documentary Topic - Is our engagement with social media progressive?Social News I askedPrimary Research I Social news, becoming bigger than real news?Generally, my respondentsIs social news getting more influencial than rea thinkbecause the publics engagementwith internet in the UK today is so excessive, that it would onlyYes consequently make social newsNo bigger than real newsIn the futureEven so, they emphasised the factif it isnt bigger now, then in yearsBased on all areas of the UK fromto come it will because media is Yahoo! And in person closed questionnaire of developing so rapidly 25 respondents. 27. Documentary Topic - Is our engagement with social media progressive?Social News Pros and cons 28. E 29. Documentary Topic - Is our engagement with social media progressive? Video Sites Find successThrough videos sites such as YouTube and Vimeo many individuals have already and increasingly beginning to seek success through talents the have.Only very few people have found success from the sites, however from theprogression of media and its amplification of poor people becoming startsover night so many people think they can do this to an example of this isJustin Bieber who is now a global superstar.However, many people fail to acknowledge that healso met up with producers and Usher himself to tryand promote himself.Nevertheless, our engagement is constantlyon the rise people where 72 hours ofYouTube footage is uploaded every minuteand millions of videos are favorited everyday! 30. Documentary Topic - Is our engagement with social media progressive?Video Sites YouTube is very popular because of its personalities who makeYouTube Personalitiesvideos based around talents. An example of this is Lauren Luke who found popularity after making Self taught make-up tutorials. Watching people like this promotes others to follow increasing engagement.She now even has111 Million views 468,000 subscribersBecoming so popular on YouTube it has greatly effected her in leading her into a professional career in make-up whichpossibly she wouldnt have been able to do if she wasntpopular online.The one day she uploaded a video of herself with cuts and bruisesall over her face which was very unusualbut its for good reason. Its part of acampaign against domestic violence headedby charity Refuge, encouraging women tospeak out if they are experiencing violence athome and not to cover up their bruising. 31. Documentary Topic - Is our engagement with social media progressive? Further, because of the growing number of subscribers andVideo Sitespeople talking about Lauren Luke, engagement with her videos YouTube Personalities become more and more widespread. Consequently she progressed onto TV and Shops and so much more Appeared in InsideShe launched By Lauren Luke in out documentarySephoraWrote a weekly beautyWas a part of Real She launched her own Supermodelcolumn for the guardian Britain documentary Makeover Nintendo game 32. Documentary Topic - Is our engagement with social media progressive?Video SitesBecoming PopularMany brands are regularly told if someone is very popular throughout social media and related in some way to their product.These companies then take advantage of the publicity of the person and if theyhave an audience or want to reach that target audience the ask to have productplacement with the internet star.Although this benefits the company it helps the online start to get rich fast.These are done through clips or production Ads onlineThis is an example of Lauren Lukeadvertising an ad onYouTube for BarryM make-up. 33. Documentary Topic - Is our engagement with social media progressive?Video SitesKevin Allocca: TED TalksWhy videos go viralKevin is a trans manager of YouTube.He states we all want to be stars, which used to be hard to do,but now all of the creative things we do can become famousfrom uploading a video and become famous in a week.But only a tiny percentage actually go viral.Success is down to Tastemakers Communitys participation UnexpectednessHe concludes that media is all new and define entertainmentof the future. No one has to green light your idea and we allhave our own participation for our own pop culture. 34. Documentary Topic - Is our engagement with social media progressive?Video Sites Kevin Allocca:TED Talks Why videos go viral TastemakersE.G Jimmy Kimmel, an individual or a group of people that publish onto blogs andstart to write about it the video, taking a point of view. This shows it to a large audience expanding its popularity and process.