Assignment 10 (Draft 2) –Group coursework

presentation of researchKaya Sumbland

Gledis Dedaj

Rahel Fasil

Joanne Aroda

Group Individual Presentation Feedback Video.A

http://www.youtube.com/watch?v=jJ-8tfV9ozg

Joanne Kaya Rahel Gledis

Exploration of Questions

Exploration of Questions

Exploration of Questions

Exploration of Questions

Possible Topics

Does the internet give us more freedom or increase control?

Possible Topics

How has the internet become omnipresent through the form of Web 3.0?

Possible Topics

Is the current media landscape democratic or hegemonic?

Kaya

Gledis

Rahel

Joanne

Part E –

Gledis’ Research

Exploring topics!

About a third of women between the ages of 18 and 34 go online to check their Facebook messages and updates before brushing their teeth.

About 21% people from a group of 1605 that were questioned for the research admitted that they woke up in the middle of the night to see if

something new had happened on Facebook.

Majority of Facebook-generation is older than 35, and it seems they prefer instant messages and posts above real conversations.

More than 100 million people have Facebook on their cell phones, and they are twice as active as those that use computers to visit Facebook.

Statistics

‘Edge Rank’ is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds.

Determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher

than others.

Commenting on something or liking something automatically increases the likelihood of it appearing on your news feed.

Campaign marketers use this to promote their products or ideologies.

Almost like a chain reaction, one thing will lead to another eventually creating what is referred to as a filter bubble of all similar products.

How?

With more people becoming addicted to Facebook it has become the perfect tool used to subtlety control society.

This obsession comes from the constant improvements to the site to tailor to each individual.

It is by controlling what appears on our news feed that higher powers can manipulate the way we think and install certain ideologies.

This creates a very hegemonic form of social networking.

Why?

‘Google’When processing a search ‘Google’ looks at 57 signals to determine

your results.

This means each person receives different search results according to certain criteria based on them.

With everything becoming so personalised it has become harder to break free from our typical ideologies and explore everything out

there.

‘Google’What makes a multinational company as big as Google intervene in the

security and social policies of another sovereign state? Obviously, the case is not as simple as corporate decision-making of a

business, but an act driven by other hidden factors.

Generally speaking, the major methods of Internet management include monitoring, filtering and deleting unwanted content.

For instance, Google has filtered a lot of online posts on the ground that they are of racial discrimination and anti-American rhetoric.

Algorithmic gate-keepers

The internet shows us what it thinks we want to see.

But is this what we need to see?

A ‘Filter Bubble’ is created.

This is basically your personal universe of information online, tailored specifically to you.

These algorithmic filters show up everywhere now, from our social networks to our Netflix cue, and even the online newspapers we read.

The ethics of social mediaSocial media has been almost universally adopted by organizations as part of

their marketing activities.

It is vital that the ethics of controlling what people do and don't see is considered.

Ethical: Not Ethical:

To censor certain search results which could be inappropriate for certain ages.

Blocking certain search results because they don’t match previous searches.

Catering to certain individual results so that people don’t waste time searching

for what they want.Determining the difference between

what people want and what they need.

Making internet search results easier to navigate by tailoring them to specific

individuals.

Influencing or manipulating society through specific search results, thus

stopping people from exploring a wider range of ideas and enforcing certain

ideologies.

The Influence of films

Movies and television are very much part of our daily life and so they have a tremendous influence on our behaviour.

The reason is that we try to associate with what we see and search for similarities between these characters and ourselves.

We come across many stories in movies which are influenced by real life situations. However, the latest phenomenon that has been observed is that

of life being influenced by Movies or television.

There have been incidents in the last few years, of kids in some U.S. schools who opened fire within their school campus, while trying to imitate some

action movie stunts.

Also, research shows that violent behaviour among kids is increasing because of movies and television.

The Influence of films

"Excess of everything is bad." Thus, too much of television and movies is also bad for us, this is specially in reference to "couch-potatoes" and "movie-

buffs."

That's because the aim of a movie is to complete a story within a short span of 2 hours.

Because of this constraint, it is packed with lots of exaggerated emotion, drama, action and comedy.

However, such sudden change in emotions has an adverse effect on human mind leading to depression and related disorders.

The Influence of films

Films that deal with socio-political questions, for instance, certainly have an impact upon society.

When it comes to style and music, the film industry virtually dictates what the people in real life will follow.

Certain phrases uttered by famous actors or interesting characters in film become buzz words and catch phrases in American culture.

E.g. Such phrases as "Here's Looking at You Kid" from 1942's Casablanca is yet known today.

Control through films

World recession.

Government want to fix economy.

How? – Make people spend their

money.

Increase subconscious fear of

2012. (The end of the world)

Make people panic.Without knowing it people will spend more

money.

World out of recession.

Conspiracy Theory In A Nutshell…

The Influence of films

Through films higher powers in society are able to influence the world.

This influence can be interpreted as a form of control.

People in society are manipulated into following certain ideologies.

This is a subtle form of control.

However it is control nonetheless.

Therefore films, which play a major part in the current media landscape, are a tool used to the shape of ideas within society.

Thus films contribute to a hegemonic media landscape.

The evolution of the web

Web 1.0

Web 2.0

Web 3.0The social web consists of a number of online tools and

platforms where people share their perspectives, opinions, thoughts and experiences.

Web 2.0 applications tend to interact much more with the

end user.

We are no longer satisfied with just watching or listening to media products but actually

want to voice our own opinion.

Could be considered the "read-only web." Basically, the early web allowed us to search for information and read it. There was very little in the way of user interaction or

content contribution.This is exactly what most

websites wanted: Their goal was to establish an online presence and make their information available to

anyone.

A web service is a software system designed to support computer-to-computer

interaction over the Internet.

Web services are not new and usually take the form of an Application Programming

Interface (API). Broader searches for information through simpler interfaces.

The evolution of the web

The evolution of the webFundamental discoveries in optical networking that allowed more bandwidth to be

obtained from deployed fibre-optic cables.

New standards for wired and wireless link technologies (such as 100 gigabit Ethernet and LTE).

New congestion control algorithms, improved security infrastructures: these are all examples of the kind of evolution that most users don’t see.

Hegemony through the internet

The more the internet develops the stronger the grip on society.

With Web 3.0 culture the internet is becoming omnipresent.

It will be all around us.

This means whoever controls how its works ultimately controls society.

Thus the Internet strongly contributes to a very hegemonic overall media landscape.

democratic or hegemonic?

Democratic: Hegemonic:

We can post whatever we want including videos on topics of our choice.

The content of our search results is controlled by internet algorithms.

We are able to view the work of others and share our opinions as well as hearing the

opinions of others.Algorithms form a ‘Filter Bubble’ which

stops us seeing all that is available.

Sites such as ‘Wikipedia’ which are extremely popular can be edited by

members of the public.

If we aren't being shown everything available we cannot make clear judgments

thus we are be subtly manipulated.

Web 2.0 culture has increased audience participation and made us more active

rather than passive.

Films are used as a tool to send out certain messages to the public, therefore enforcing

certain ideologies in a sly way.