ASSIGNMENT 1 – RESEARCHING

DIFFERENT MUSIC VIDEOS

By Ben Chaisty

Name of video: September Artist: Earth, Wind and fire Genre: R&B , Funk Type of video: PerformancePurpose of music video: To get the audience involved in the song and to show them the different instruments involved.What’s inspirational: How the artists are showing their enthusiasm for the song and the enjoyment they are getting from performing it.

Name of video: Ice Ice baby Artist: Vanilla Genre: Hip HopType of video: Conceptual Purpose of music video: To demonstrate the skill of the artist and to show the city in which he lives.What’s inspirational: The different shots and the different costumes to represent different times of his day.

Name of video: Shut UpArtist: StormzyGenre: Grime Type of video: Performance Purpose of music video: To show the lifestyle of the artist and where he started to rap. What’s inspirational: The artist is showing his background but performing the song with his friends to show the unity between them.

Name of video: P.I.M.PArtist: 50 CentGenre: Rap , R&BType of video: NarrativePurpose of music video: To show the lifestyle and wealth or the artist.What’s inspirational: The different cuts from the artist lifestyle then to him raping in a room to show this is him telling a story to the audience and trying to relate to them.

Click icon to add picture

Name of video: Lock ArffArtist: Section Boys Genre: GrimeType of video: Conceptual Purpose of music video: To promote the artists and the song.What’s inspirational: Artists and performing the song in their own area where the started to rap so the video as a sentimental element to it.

Name of video: Do I wonna know? Artist: Artic Monkeys (Indie) Genre: RockType of video: Conceptual Purpose of music video: Promote the artists and the song What’s inspirational: The artists and not in the music video which could show that they want they audience to focus purely on their music.

Name of video: The SoundArtist: The 1975 (Indie)Genre: RockType of video: Performance Purpose of music video: Promote the band What’s inspirational: The band are performing the song to an audience and showing the enjoyment they get out of doing so.

Name of video: Love YourselfArtist: Justin Bieber Genre: Pop Type of video: NarrativePurpose of music video: Promote the band What’s inspirational: The dancing within the video tells a story to allow the audience to see what is going on.

Name of video: Gold DiggerArtist: Kayne WestGenre: R&B , Hip HopType of video: Performance Purpose of music video: Promote the band What’s inspirational: The variety of shots within the narrative and the dancing and chancing of perspectives.

Name of video: Beautiful GirlsArtist: Sean Kingston Genre: R&BType of video: Narrative Purpose of music video: Promote the artistWhat’s inspirational: How the artist follows a narrative and lip sings to show his connection to the song.

Name of video: ReplayArtist: IyazGenre: Hip Hop Type of video:Purpose of music video: Promote the Artist What’s inspirational: The narrative format and the interaction between the characters.

Name of video: 7 years Artist: Lucas Graham Genre: Soul – Pop Type of video: Conceptual Purpose of music video: Promote the band What’s inspirational: The variation in colour and the link with the lyrics.

Name of video: Thiago Silver Artist: AJ Tracey X DaveGenre: Grime Type of video: Narrative Purpose of music video: Promote the artists involved What’s inspirational: How the two artists came together to produce and song and filmed it in two different locations.

Name of video: American Boy Artist: Estelle Genre: R&B Type of video: Narrative Purpose of music video: Promote the artistsWhat’s inspirational: The variation in colour and how the video relates to the lyrics within the song.

Name of video: Beautiful Artist: Akon Genre: R&B Type of video: Narrative Purpose of music video: Promote the artistWhat’s inspirational: The variation in location to make the video more interesting and appealing to the audience.

Name of video: Wisemen Artist: James BluntGenre: Pop, Rock Type of video: Performance Purpose of music video: Promote the artistWhat’s inspirational: How the artist within the video is clearly relating to the song showing his deep emotion towards it.

Name of video: Trappin aint dead Artist: Section Boys Genre: Grime Type of video: Performance Purpose of music video: Promote the band What’s inspirational: How the artists are trying to relate to the audience by looking and focusing on the camera.

Name of video: Billie Jean Artist: Michael Jackson Genre: PopType of video: Narrative Purpose of music video: Promote the artist and the songWhat’s inspirational: The use of editing and camera work for the time that the video was filmed in.

Name of video: Hey Ya Artist: Outkast Genre: PopType of video: Performance Purpose of music video: Promote the band What’s inspirational: The music video has dialogue between the artist and what appears to be his manager at the start of the video, this shows the story line of the music video and allows the viewer to become interested in the video.

Name of video: LowArtist: Flow Rider Genre: Rap , R&B , Hip Hop Type of video: Narrative Purpose of music video: Promote the band What’s inspirational: The song and video was designed for the film ‘step up’ so this cross media convergence allows the video to attract a wider range of audiences.

Name: This is what you came forArtist: Calvin Harris ft RihannaGenre: Dance, PopType: Conceptual/PerformancePurpose: Promotes video, creates ambiguityInspiration: Ambiguous video, focus on one person and multiple scenes in background.

Name: Five More HoursArtist: Deorro ft Chris BrownGenre: Dance, PopType: PerformancePurpose: Puts focus on artist, promotes videoInspiration: Central focus on dancer

Name: The HillsArtist: The WeekndGenre: PopType: Narrative (slight performance)Purpose: Create interest and story, promote videoInspiration: How the artist travels through the narrative

Name: Come DownArtists: WSTRNGenre: RnB, PopType: PerformancePurpose: Promote video using relatable performanceInspiration: Creating a video in a natural environment that relates to the lyrics

Name: Chasing CarsArtists: Snow PatrolGenre: AlternativeType: Conceptual (Narrative)Purpose: Draws full attention into lyrics, promotionInspiration: Less revealing video, takes more attention to lyrics

Click icon to add picture

Name: ExchangeArtist: Bryson TillerGenre: Trap SoulType: NarrativePurpose: Promotes and focus’ on theme that’s relatableInspiration: Creating a video that people can relate to

Click icon to add picture

Name: CrossfireArtist: StephenGenre: DanceType: NarrativePurpose: Promotes and highlights artists using a unusual but prominent themeInspirations: Using a controversial narrative, using various props

Click icon to add picture

Name: Hotline BlingArtist: DrakeGenre: DanceType: PerformancePurpose: Promote artist, draw attention to danceInspiration: High key lighting and focus on artist

Name: PompeiiArtist: Bastille Genre: Indie RockType: NarrativePurpose: Promotion of artistInspiration: Using the theme of progression and how it affects the artist/actor in the narrative