ASSIGNMENT 1: Accenture
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Transcript of ASSIGNMENT 1: Accenture
HISTORY OF ACCENTURE1942 started as administrative accounting group arm of Arthur Anderson1989 launched Anderson Consulting for it consulting services
GROWTH OF ACCENTURE
$1 Billion Earnings Annually
Large Scale Advertising To Increase Brand Awareness
By 2000 It BecameWorlds Largest Management And Technology Consulting Organization
INCREASE IN GROWTH
Completion Of $1.7 Billion IPO In July 2001Increase In Global AwarenessIncrease In Brand Equity
Rival Watch McKinsey highly specialized in developing strategies
IBMhighly skilled in technological implementation
NEW TAGLINEFrom Innovation To Execution Accenture Helps Accelerate Your Vision
Surveyed senior executives from different industries and companies for improving business to business marketing e.g. Ian Watmore
REINVENTION OF ACCENTURE
Provide New Ideas In Business Processes As
Well As I.T.
EXECUTE THOSE IDEAS+
Acche Din for Accenture
Over 6 Years Nearly $300 Million Spent On Ads Featuring Tiger Woods
Click on black space
New problem for AccentureConsumers distracted from companies message
Had to drop Tiger Woods
In desperate need for new marketing concept
ACCENTURE AGAIN RISES ON THE TOP
Its clients include 99 OF Fortune Global 100And more than 3 quarters of Fortune Global 500
RECAPHistoryRise of name AccentureRepositioningCrisisNew campaignAcche din for AccentureTiger woods fiascoAnimals to the rescue