Fraya Wagner-MarshStephanie Newell

Sanjib ChowdhuryEastern Michigan University

1

Undergraduate Entrepreneurship Major is 10 years old

Approximately 25 – 30 majors Approximately 50 – 60 minors 3 required entrepreneurship courses COB is AACSB accredited

2

BBA Core (Intro to Business, Business Communication, IS, Accounting, Law, Statistics, Finance,Operations Management, Marketing, OB, Policy)

Foundation Courses◦ MGMT388 Introduction to Entrepreneurship◦ MGMT481 Managing the Entrepreneurial Venture◦ MGMT488 Field Studies in Entrepreneurship

Business Elective Courses

3

Capstone entrepreneurship course for all Entrepreneurship majors

Prerequisite is MGMT388 Introduction to Entrepreneurship

MGMT488 is used for assessment of all Entrepreneurship majors

Students are usually either Entrepreneurship majors or minors

4

Entrepreneurship majors should be able to: Identify opportunities and challenges

confronting small entrepreneurial firms Research specific entrepreneurial

opportunities and challenges Match opportunities to entrepreneur’s goals Deliver a value-added report addressing a

specific challenge facing an entrepreneurial firm

5

students should have developed:◦ Business skills to create value for an entrepreneur/owner

and the venture in terms of specific deliverables.◦ An understanding of the role of an entrepreneur/manager

in a small/entrepreneurial venture.◦ An understanding of how to act responsibly and

productively in a small/entrepreneurial business setting, where the work demands are shifting and ambiguous in nature.

◦ An understanding of the process of identifying problems and opportunities confronting small entrepreneurial firms.

◦ An appreciation for the characteristic, requirements and contributions of the entrepreneur/owner and the venture.

6

Project teams consist of 2-3 students/team Student teams spend 1 – 2 weeks meeting

all potential project organizations Student teams work on the projects under

the guidance of a faculty supervisor

7

Projects are identified through the Michigan Small Business & Technology Development Center

Projects are run in an SBI format All projects must fit a one semester format

8

Projects have included:◦ Baron Glassworks◦ Yankee Air Museum◦ Huron Valley Humane Society◦ Heikk’s Decorated Apparel

9

Student Teams◦ Develop a Final Client Report◦ Present the Report to the Client and a Group of

Faculty and Students◦ A Standard Rubric is used to evaluate each

project

10

Assessment Process includes all of the following individuals

Entrepreneur/Owner of the company Graduate students in the Entrepreneurship Program Alumnae from the College of Business An Interdisciplinary faculty group from the

Entrepreneurship Continuous Improvement Team Professional Staff from the SBTDC Members of the External Entrepreneurship Advisory

Board College of Business Dean and Associate Dean College of Business Department Heads

11

Assessment Instrument includes:◦ Problem Identification◦ Research conducted◦ Identification of Entrepreneur’s Goals◦ Value-added recommendation◦ Costing of recommendation◦ Professional report

12

Question Strongly disagree

Strongly agree

1. Each member of this team demonstrated critical thinking ability. 1 2 3 4 5

2. Each member of this team demonstrated the ability to conduct effective research to gather information important for the entrepreneurial project.

1 2 3 4 5

3. Each member of this team demonstrated knowledge of accounting, marketing, finance, leadership, and other related functional competencies.

1 2 3 4 5

4. Each member of this team demonstrated proficiency in conducting financial/budgetary analysis or planning.

1 2 3 4 5

5. Each member of this team demonstrated key management skills necessary to run a growing business.

1 2 3 4 5

6. Each member of this team demonstrated an appreciation of working in a small/entrepreneurial business setting where work demands are shifting and ambiguous.

1 2 3 4 5

7. Each member of this team demonstrated the ability to identify critical problems. 1 2 3 4 5

8. Each member of this team demonstrated the ability to identify important opportunities. 1 2 3 4 5

9. Each member of this team demonstrated the ability to develop an innovative solution. 1 2 3 4 5

10. Each member of this team demonstrated the ability to plan for solving a problem or for gaining from an opportunity.

1 2 3 4 5

11. Each member of this team demonstrated the ability to effectively implement plans. 1 2 3 4 5

Project Title _____________________________________________________________Assessor: _______________________________________________________________Using the five point scale (1 = strongly disagree; 2 = disagree; 3 = neutral; 4 = agree; 5 = strongly agree) please circle the appropriate number that best represents the extent to which you agree or disagree with the following statements:

13

Results/Feedback◦ Shared with both the students and members of

the ECIT◦ Incorporated into an annual report to the College

of Business and the University◦ Used by the Faculty Directors to recommend

changes to the program

14

The results have been used in the following ways:◦ Changes have been made to the rubric to ensure

that student teams address key issues◦ The major has been redesigned to incorporate a

specific Entrepreneurial Finance course◦ The types of projects undertaken has been

changed to include more challenging and complex projects

15

Projects are done in small teams not individually

Constant update of rubric Resource constraints

16