Assessing the Impact of Entrepreneurship Education

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Assessing the Impact of Education: Are We Moving the Needle? How Would We Know? (and what does all this really mean?) Norris Krueger Entrepreneurship Northwest @entrep_thinking ; norris.krueger[at]gmail.com

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from 2013 NACCE conference -

Transcript of Assessing the Impact of Entrepreneurship Education

Page 1: Assessing the Impact of Entrepreneurship Education

Assessing the Impact of Education: Are We Moving the Needle? How Would We Know?

(and what does all this really mean?)

Norris KruegerEntrepreneurship Northwest@entrep_thinking ; norris.krueger[at]gmail.com

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Sturgeon’s Law?

• Do you want to be:

• Above-average?

• Top 10%?

• Top 1%?• Are you sure? [“stand up”]

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Assessing Impact

• What are we looking for?– Show that something changed?– Something positive? – Or actual, useful feedback on our performance?– (hint: this is what the best programs do)– (and in fact, assessment is part of course design)

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What do the best programs do?

• What does anyone do???

• Usual suspects? (What do YOU do?)

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What could we do?

• Outputs?• Throughputs?

• Behaviors (ours and theirs)• Cognitive or “non-cognitive”

– Knowledge; Skills– Life skills/attributes

• DEEP cognitive change?

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But…..

• What IS the “entrepreneurial mindset”?

• How would we know if it is changing?

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Sorry… there’s homework

• For now…

• When you think about the entrepreneurial mindset – not skills, not info… Think DEEPER. How would you know someone had a more expert mindset?

• What is different specifically?

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Copernican Revolution(s)?

• Converging today….

How do humans actually learn important stuff?

Practitioners leading the way

Online/blended tools

Moving from Novice to Expert

(don’t you want to create experts?)

Assessment!

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Experts’ Obsessions

• Obsess over developing a truly entrepreneurial mindset– Not “stuff”– Not “skills”– Business models NOT plans

• Obsess over deep co-immersion with the entrepreneurial community (a/k/a “Ecosystem”)

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What drives great things in…

• Startup Weekend, Lean Launchpad, TechStars?• exactly these twin obsessions

• Best technology commercialization programs? exactly this

• The most successful entrepreneurial ecosystems? (e.g. Boulder or SV)

• exactly this

• The A++ Entrepreneurship Programs exactly this

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What the best programs do…

• 1. Focus on mindset.. but not as buzzword• 2. Connecting students to ecosystem• 3. Connecting ourselves even more deeply• 4. And make connections two-way

• “Engagement” –> Immersion

• Immersion -> CO-immersion!

• ACTION!

• Uh… maybe we should measure these?

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Novice ExpertEntrepreneurial

Mindset

Critical Developmental Experiences

Change in WHAT we know (content)

Change in HOW we know it (knowledge structures)

Change in Deep Beliefs

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Consider “lean startup”

• Validate biz model… sure, but also..• Change mindset at a deep level

• Startup Weekend, TechStars– Full immersion

• Peer support• Personal reflection

– Co-Immersion with ecosystem• Expert mentors• Ecosystem feedback

– Who & what is guiding all this?– And how do we assess ?

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10,000 hours?

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WB Yeats

“Learning is not about filling a pail;

it’s about lighting a fire.”

(but where does the spark come from?)

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Two Ways to Learn

• Behavioristic• - fill the bucket

• -define the buckets•

• Constructivistic• - light the fire (or fan it!)

• - assume knowledge structures evolve• (often discontinuously)

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Learners create their own buckets…

– through…

• personal reflection,• peer mentoring, • expert mentoring• ….based on authentic questions

• “Experience is not what happens to you, it is

what you do with what happens.”

-Epictetus

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the best programs…

• Provide multiple CDEs• Make sure learners take away the right lessons• CCL example• Why not for entrepreneurship?

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What we are should be doing

• Skills• Knowledge

• Improving Intent

• Mindset• Changing Deep

Beliefs• Novice

Expert

• Improving ACTION

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So what IS this “entrepreneurial mindset” anyway??

• Crowdsourced list• Thoughts? Which are the hardest to change?

– (More important for here... what can we measure?)Seeing opportunities, yes, but…• Seeing self as entrepreneur (role identity)• Strategic thinking• Dot-connecting / pattern recognition• Effectual thinking (bricolage, improv)• Optimist (attributional)• Metacognition• Counterfactual thinking• Bias for action (vs. FoF!)• Value creation as sine qua non (Market-pull?)

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the “new” role of instructors

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MORE homework

• Remember that one change that contributes to a more entrepreneurial mindset – what’s different?

• How would you know if it changed?• How would you measure that?

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….and…

• What CDE would YOU give learners the opportunity to make that change?

• And how would you know that learners took away the right lessons?

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Accelerating Learning• Problem-Based Learning (“authentic”

questions)

• Two overlapping themes:• IMMERSION – Action before thinking• MENTORING – Learn the right lessons

– Expert mentors [and I do mean expert]– Peer mentors– Or THREE? Supportive ecosystem?– Social infrastructure; cognitive infrastructure– http://bit/ly/EcoSys

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…. If you do it right, you will be called….

• A trouble-maker• A bomb-thrower• A boat-rocker• A…. Well, what do they say in your country?

• But NO, you are not. You are a….

•Bildung Brandstifter!!

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If you want to get involved

• in projects – research or applied?

• Norris Krueger: – [email protected]– @entrep_thinking– Facebook– LinkedIn

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Immersion/Mentoring

• Chalmers/Gothenburg• NU Singapore• The Foundry (Utah) • TechStars (www.techstars.org)• Startup Weekend

– www.startupweekend.org• Lean Startup

– http://www.slideshare.net/sblank/successful-entrepreneurship-1

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Norris Krueger, PhD –

We’re Not Teaching Entrepreneurship (or Shouldn’t Be!)

We Are Growing… Entrepreneurial Brains

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More ed psych!

Neergaard, Tanggaard, Krueger & Robinson (2013) Pedagogical Interventions in Entrepreneurship: from behaviourism to existential learning?