Assembling better project requirements · Lean UX. Lean UX is a philosophy within a methodology....
Transcript of Assembling better project requirements · Lean UX. Lean UX is a philosophy within a methodology....
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Lean UX: Without Skimping on the MeatAssembling better project requirements
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Let’s start with an exercise
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:D
much excitement
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CAESAR● romaine● parmesan● black olives● (optional) chicken● caesar dressing● croutons
* extra credit for sardines
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:\
meh.
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GREEK● iceberg● feta● kalamata olives● tomato● cucumber● peppers● red onion● (any oil & vinegar will do)
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:[
somewhat defeated
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COBB● iceberg● boiled egg● avocado (if we’re lucky)● cheddar● tomato● bacon bits● ranch dressing
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:(
negative brand attribution
>
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Ruh-rohWhere’d we go wrong?
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What to build rather than what to accomplish
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Intake FormHow many pages? _________
Stock photography? Yes / No
Flash? Yes / No
Internet Explorer? Yes / No
Will you need a:
❏ Sign-up form❏ Discussion board❏ Shopping cart❏ “Members only” area
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Intake FormHow many bins? _________
Do you like meat? Yes / No
Do you like bacon? Yes / No
Want a meaty bacon? Yes / No
Will you need a:
❏ Bacon❏ Meat❏ Meat-Bacon❏ Bacon-Meat
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Yes, pls.
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bacon bacon bacon bacon bacon
bacon “MEAT” bacon bacon bacon
bacon bacon bacon“I really like
cheese”bacon
bacon beets bacon baconbacon-flavored
dressing
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Sounds great, but doesn’t solve user problems
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CAESAR● romaine● parmesan● black olives● (optional) chicken● caesar dressing● croutons
GREEK● iceberg● feta● kalamata olives
● tomato● cucumber● peppers● red onion● (any oil & vinegar will do)
COBB● iceberg● boiled egg● avocado● cheddar● tomato● bacon bits● ranch dressing
![Page 18: Assembling better project requirements · Lean UX. Lean UX is a philosophy within a methodology. philosophy Lean UX define success solve user problems means Tools surveys interviews](https://reader034.fdocuments.net/reader034/viewer/2022050517/5fa122c52b73943800785cba/html5/thumbnails/18.jpg)
So how do we get to those requirements?
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Anthony D PaulSr. UX Designer
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To start…If you make functional recommendations, you’re a UX designer
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my perceived needs
your actual needs
client we
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They’re not wrongThey know more about their business than you
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We’re objectiveResearch gives value to our ideas
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“lean”
philosophy
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Lean UX
Use any means to arrive at “good enough” answers as quickly as possible
…minimizing money and effort
…then show it to a user and try again.
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Any means Comfortable & appropriate tools
Good enough Define success & solve that
Quickly Only needed documents
Show it to a user Solve user problems
Try again User test & iterate
Lean UX
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Any means Comfortable & appropriate tools
Good enough Define success & solve that
Quickly Only needed documents
Show it to a user Solve user problems
Try again User test & iterate
Lean UX
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Lean UX is a philosophy within a methodology
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philosophy
Lean UX
define success
solve user problems
means
Tools
surveys
interviews
internet research
brainstorming sessions
user scenarios
IA docs (sitemaps, wires)
prototypes (paper, code)
usability tests
perspective
?
right questions
gain context
prioritize features
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situationalanalysis
perspective(s)
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Support “Minimum viable product”
Improve “Not yet addressed / Opportunities
Innovate “Beyond improvement, change industry?
Ask research questions to…
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COMPANY CONTRIBUTORS
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CONTRIBUTORS
only hearing decision-makers
if they’re lucky enough to be in the room
COMPANY
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COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE
Five C’s of a Situational Analysis
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COMPANY
Support What does my website need to do tomaintain our existing success?
Improve How can my website further our business, brand, and mission?
Innovate Are there opportunities to support our business in ways not yet imagined?
decision-makers • brand • finance
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COMPETITORS
Support What is the baseline for survival in our market?
Improve How can my website differentiate us from our peers?
Innovate Are there opportunities to rethink how our market operates?
direct • aspirational • indirect (recruitment)
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CONSUMERS
Support What do our existing consumer groups need?
Improve What consumer groups are we ignoring? (ex. media, bloggers)
Innovate What can we give our consumers that doesn’t directly benefit our company? (ex. knowledge sharing)
people • search engines • devices • APIs
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CONTRIBUTORS
Support Who feeds the website (admins and consumers) and what are their tasks?
Improve Which tasks are most repetitive or cumbersome and can be optimized?
Innovate How can we change the focus of a contributor’s work from assembly worker to expert strategist?
internal • consumers • APIs
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CLIMATE
Support To be successful, what is critical for reception?
Improve If we fail, what will cause it and how can we prevent it?
Innovate What could we do to change this industry entirely?
today’s market • trend forecast
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task analysis
means
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Focus on roles (to get to tasks)
Content writer
Content editor
Subscriber
Job-seeker
Tweeter
Associate Co-Something or
Other
I edit and sometimes write. My kid knows
the tweets.
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ex. Content Writer
Tasks they want to perform
Write popular posts
Accumulate quality points
Tasks we want them to perform
Promote advertiser products
Promote recruitment via personal channels
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ex. Content Writer
Motivations Company has financial incentives for number of ad clicks per month
Anxieties Product placement brands aren’t cool
Influenced by Content Editor, brand, incentives
Influences Job-seekers, peers, subscribers
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ex. Content Writer
What we learned:
CW influenced by CE.
We want CW to promote advertiser products.
Recommendation:
Create dashboard for CE to see number of placements by CW.
Include in-editor tool to recommend spots for productplacement based on keyword context.
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Full circle
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philosophy
Lean UX
solve real problems via better requirements
means
Tools
employ any appropriate tools to answer
perspective
Five C’s
ask the right questions and define success
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CAESAR● romaine● parmesan● black olives● (optional) chicken● caesar dressing● croutons
GREEK● iceberg● feta● kalamata olives
● tomato● cucumber● peppers● red onion● (any oil & vinegar will do)
COBB● iceberg● boiled egg● avocado● cheddar● tomato● bacon bits● ranch dressing
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romaine iceberg parmesan feta cheddar
black olives kalamata olives chicken bacon boiled egg
tomato red onion peppers cucumber avocado
croutons La Choy sesame seeds dried cranberries dressings
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Worksheet
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Communicating Design: Developing Web Site Documentation for Design and Planning http://is.gd/Fz4PD1 (Amazon books), Dan Brown
Situational Analysis: 5C Analysis http://is.gd/IXdYS4 Wikipedia
Designing Features Using Job Stories http://is.gd/6RQRwO Smashing Magazine, Alan Klement
Lean UX: Getting Out of the Deliverables Business http://is.gd/FN6b1v Smashing Magazine, Jeff Gothelf
Thank you
@anthonydpaul