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ASO Best Practices 2016
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Transcript of ASO Best Practices 2016
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ASO Best Practices 2016Anatoly Sharifulin
FxClub M-Summit, May 2016
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Anatoly Sharifulin
CEO & Co-founder AppFollow.io
ASO Expert, Mobile Evangelist
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ASOAppstore Search Optimization
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ASOSEO for mobile apps
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ASO is free app promotionfree
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No real analytics tool for optimizations
Problem
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ASO recommendations:
siliconrus.com/2014/07/aso-ostrovok/
siliconrus.com/2014/10/aso-ostrovok-2/
siliconrus.com/2015/04/aso-3/
slideshare.net/sharifulin/aso-best-practices-2015
slideshare.net/sharifulin/aso-41268143
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ASO — is a complex and permanent work on app
optimizationpermanent
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Be like your customer!
ASO Best Practices 2016
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store Path
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App Store ASO Items1.Locale of meta data (country + lang)
2.Name vs. Visible Name
3.Keywords
4. Icon
5.Screenshots + Video
6.Description vs. Visible Description
7.Developer Name, In App Purchaces
8.Price, Ratings, Reviews, Category
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play Path
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Google Play ASO Items1.Locale of meta data (lang, IP!)
2.Name
3. Icon
4.Promo Image or Video
5.Short Description
6.Description
7.Screenshots
8.Price, Ratings, Reviews (Highlights for US), Category
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Search Visibility — Optimization of search queries — Optimization positions in the SERPs
Conversion Rate — Optimization of app page
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Type of optimizations:
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#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
![Page 46: ASO Best Practices 2016](https://reader031.fdocuments.net/reader031/viewer/2022021919/587135ef1a28abf0568b5b7f/html5/thumbnails/46.jpg)
#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
![Page 49: ASO Best Practices 2016](https://reader031.fdocuments.net/reader031/viewer/2022021919/587135ef1a28abf0568b5b7f/html5/thumbnails/49.jpg)
#1 Search VisibilityOptimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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#1 Search VisibilityOptimization positions in the SERPs
1.Magic with Name, Keywords, Description
2. Incentive search traffic
3. Improve app activities: reviews, ratings, in-app metrics, uninstalls
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#2 Conversion RateOptimization of app page
1.Text Optimizations
2.A/B and Split Testing
3.Count of downloads, reviews, ratings
4.Bages!
5. Improve conversion rate by channels & countries
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P. S. And keep in touch!
ASO Best Practices 2016
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