Asmacaire Script
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Transcript of Asmacaire Script
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8/7/2019 Asmacaire Script
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ASMACAIRE AVP
Approximately 5 mins, To integrate 3D Graphics
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AUDIO VIDEO
Background music
VO: The joys of
childhood are like
bubbles blown into the
air,
SFX: Blowing into air
Fade in a picturesque
landscape of green
fields and blue sky
Superimpose photo of
girl blowing bubbles
3D bubbles come out
and start floating on
air
Each bubble has a
photo/video of
children doing
different things
(playing, going to
school, laughing with
family members)
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AUDIO VIDEO
VO: There freedom to
be carefree as they
float into the bliss of
innocence.
Zoom into 3 bubbles
(one after the other)
where carefree-
looking children are
playing.As other bubbles float
on air
VO: The joys of
playing, studying, or
just simply spendingSunday afternoonswith their family.
Zoom into bubble of
playing, studying,
and bonding. Aseach bubble iszoomed, it rotates.
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AUDIO VIDEO
VO: But just like
bubbles, they are
fragile
Zoom into the bubble
with the 3D graphics
child (boy, 5 y.o.)
holding onto his chest
as if having difficulty
breathing.
VO: And with our
polluted environment
and certain genetic
factors, geneticscoupled with
environmental changes
our children face
threats to their
respiratory system.
Smoke enters bubble,
and a heap of rubble
builds up in his
background,
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AUDIO VIDEO
VO: As bronchospasm
attacks, the bubble of
protection may just
burst.
Bubble pops and child
drops to the ground.
Still holding onto his
chest.
VO: Bronchospasm, or
the sudden muscular
constriction in the walls
of bronchioles,
especially in asthmamay occur anytime.
Camera pans to
open field andsuperimpose text
Text: Bronchospasm
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AUDIO VIDEO
VO: Through the years,
there has been a
significant increase inasthma cases. It has
reached a number of
300 million people
affected and 250,000
deaths resulting from
it
Shades of black and
white lines (3 layers)
run through the screenwith the statistics
mentioned
(Coming from left)
Text: Asthma cases:
Over 300 million
worldwide
(Coming from right)
worldwide. Text: Deaths resultingfrom asthma: 250,000
The two lines with the
statistics encircles the
earth illustration which
will pop out of the
screen.
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AUDIO VIDEO
VO: And when
bronchospasm threaten
our little ones,
immediate relief is
imperative.
Lines get tighter
causing the Earth to
shink
Earth releases the
lines hold and the lines
are thrown out of the
frame.
Zoom out, the earth is
the illustration on
another 3D childs t-
shirt and he smiles as
he breathes.
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AUDIO VIDEO
VO: Salbutamol, the
leading and trusted
rescue for
bronchospasm caused
by asthma and chronic
obstructive pulmonary
disease,
Child runs away and
leave behind the word
Salbutamol (size: as
big as the child)
standing on the
ground.
Words asthma,
chronic pulmonary
disease, and
bronchospasm fly into
the screen like arrows
and dissolves as they
try to hit the wordSabutamol.
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AUDIO VIDEO
is now offered in the
Philippines at amuch affordable
priceAsmacaire.
The word
Asmacaireemerges from the
ground and liftssalbutamol into the
air. A rectangle isdrawn around
Salbutamolsignifying that it is a
generic name.
Baloons with pesosigns further lifts
Asmacaire and
Salbutamol into the
air
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AUDIO VIDEO
VO: Salbutamol
(Asmacaire) is adirect-acting
sympatomimetic withpredominantly
beta-andregenicactivity and a
selective action onbeta receptors,
which results topermanent
bronchodilatationand cardiovascular
side effects.
A gush of air comes
out of theAsmacaire and
flows towards thechild who is having
difficulty breathing.
Shot pans to a childand a nurse in a
hospital bed. Witha clock in the
background
Child inhales thegush of air
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AUDIO VIDEO
VO: And when
administeredthrough inhalation,
the bronchodilatory
action speeds up to
5 15 minutes and
lasts for 3 to 6
hours.
Clock in background
moves its minutehand to show time
lapse of 5-15
minutes.
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AUDIO VIDEO
VO: Aside from its
clinical efficiency,Asmacaire also
comes with theinnovative euro-
dropper this
facilitates accurate
dispensing andminimizes solution
contamination.Multiple Dosing
means more peso
savings.
Zoom into table top
beside hospital bedand show product
shot of Asmacairefurther zooming into
the Euro-dropper
Bottle is tilted and
shows regulatedflow of solution.
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AUDIO VIDEO
VO: With Asmacaire,
more and more Filipino
children will stay
carefree from the
attack of asthma.
Philippine map pops
out of the background
and child icons appear
on it.
***Asmacaire bottlestill superimposed on
the map
VO: In these trying
economic times,
Asmacaire provides
the timely rescue from
bronchospasm.
Zoom into one child icon whichtransforms into the 3D childwho can now breathe freely
now wearing a school uniformand a backpack.*** Background of the child isthe fields landscape with
balloons hanging around him.
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AUDIO VIDEO
VO: So children can
breathe the joys of
childhood andexperience it to the
fullest.
Child takes one
balloon and starts
to run
Child takes books,
pencil, and apple
(which were allhanging in the air)
that he passes by
and place it in the
his backpack
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AUDIO VIDEO
VO: In play Child continues to
run
VO: Interactions Child meets other
children (2 other 3D
kids) in the fields.
Give them a high
five
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AUDIO VIDEO
VO: Let them
explore and enjoy.
To follow script in this
part the client want to
end the avp on how it
start ( bubbles)
VO: Let them
breathe the joys of
childhood withAsmacaire.
Asmacaire and
CYDC logos fade
into screen.