Asli mazaa SAB ke saath aata hai

SAB GRPs growth…

40

69

116 128 133

2008-09 2009-10 2010-11 2011-12 2012-13

All time high

159

GRPs achieved in

FY 13

FY12-13 SAB & Competition

• SAB TV GRPs increased while key competitors in GEC dropped

in last fiscal.

Zee dropped from 211 to 207.

Colors from 203 to 191

(Week 14, 2012 vs. Week 13, 2013)

• SAB TV is No. 5 GEC and maintains its lead over Life ok.

SAB = 133 & Life OK = 119

(FY 12-13 average GRPs)

• Taarak Mehta with 3.2 TVRs is No.1 @ 20.30 hrs. slot.

Colors # 2 position with 2.8,

Star Plus # 3 with 2.6

and Zee # 4 with 2.1

(FY 12-13 average Slot TVRs)

Current Week PERFORMANCE HIGHLIGHTS

SAB is # 1 in Males in West Zone. SAB Male GRPs = 186 & Star Plus Male GRPs =185

SAB is # 1 in Kids in HSM. SAB Kids GRPs = 224 & Star Plus Kids GRPs =218

Current Week SAB & Life OK

Current Week SAB TV

Life ok

(with 12se12

Programming

Initiative)

GRPs 139 142

Reach % 41 47

Time Spent (Minutes) 104 90

Digital GRPs 144 140

• In Spite of, Life ok aired 12se12 Programming initiative in the current week, it was ahead of SAB with mere 3 GRPs. • SAB way ahead in Time Spent. • SAB ahead in Digital GRPs also.

SAB TV GRP’s - Monthly Trend

RECOGNITION FY 12-13

Indian Telly Award Winners:

Best Actor – Dilip Joshi (Jethalal) in comedy (Popular )

Best Actress – Disha Vakhani (Daya) in comedy (Critics)

Best Comedy Show – Taarak Mehta ka Ooltaah chashmaah

Best Actress – Gia Manek in Comedy (Popular )

Best Actor – Ali Asgar in Comedy (Critics)

Best Comedy Writer – Ashwini Dhir for Lapataganj

Best Costume – Baalveer

Milestones:

Taarak Mehta ka ooltaah chashmaah has successfully completed 1150+

episodes and still counting and it also completes 5 years in 2013.

Baalveer is the No.1 kids show on Indian Television.

Gutur Gu has been registered in LIMCA BOOK OF RECORDS

(2013 edition) as the Longest Running Silent Comedy

on Television.

WHAT HAS WORKED

Success Mantra:-

• Light hearted family shows with a male underdog protagonists.

• Blending various other genres with comedy to create freshness.

E.g.: Magic comedy, horror comedy, silent comedy, etc.

• Embedded social messaging and underlining positive family

values in content.

• Create and deliver on a relevant Brand promise:- “Real fun lies

in watching TV together with the whole family”.

WHAT NEEDS IMPROVEMENT

• Need at least three shows to deliver 2+ ratings on a

consistent basis.

• Maintain an average GRPs of 140+ on a consistent basis.

PROGRAMMING DESIGN

• To bring fresh programming from Monday to Friday across

6-slots from 08.00 pm - 10.30 pm.

• To have fresh programming on Saturday & Sunday on Prime-time.

• Produce special events and Award shows throughout the year to

attract fresh audiences.

FPC (Current)

TIME SUN MON TUE WED THUR FRI SAT

8:00PM

HFF MOVIES

BAALVEER CHINTU BAN

GAYA

GENTLEMAN

8:30PM TAARAK MEHTA KA OOLTAH CHASHMAH GUTUR GU

9:00PM CHIDIYAGHAR

9:30PM JEANNIE AUR JUJU

10:00PM

WAAH WAAH KYA BAAT HAI!!!

LAPATAGANJ EK BAAR PHIR

WAAH WAAH KYA BAAT HAI!!!

10:30PM

F.I.R

FPC (Future)

TIME SUN MON TUE WED THUR FRI SAT

8:00PM

HFF MOVIES

BAALVEER CHINTU BAN

GAYA GENTLEMAN

8:30PM TAARAK MEHTA KA OOLTAH CHASHMAH GUTUR GU

9:00PM CHIDIYAGHAR NEW SHOW

9:30PM JEANNIE AUR JUJU NEW SHOW

10:00PM

WAAH WAAH KYA BAAT HAI!!!

LAPATAGANJ EK BAAR PHIR

WAAH WAAH KYA BAAT

HAI!!!

10:30PM

F.I.R

• To continue strengthening the brand association of SAB with light hearted shows for the entire family through insightful brand films. • Create more family touch points to give the SAB experience to the non-viewers as well by using unique initiatives like the SAB ke comics, SAB ke apps, SAB ki sawari, SAB Prize and many more • Continue to use the conventional media for new launches and sustenance to ensure top of mind recall for the brand.

Marketing Plans

• Keep looking for innovative use of media

vehicles available to engage with the audience.

• Improve and increase visibility, reach and loyalty

especially in LC1 across Hindi speaking markets.

Marketing Plans

Leveraging conventional media the unconventional way

• Comic strips in more than 20 publications across India. • High Engagement High Reach. • Used successfully to sustain existing and launch new

shows for last 4 years.

SAB continues to use unconventional media

• 100 plus Big Bazaar and 400 plus CCDs

• 200 plus multiplexes

• A step towards engaging consumers and turning non viewers into viewers

Taking SAB Closer to LC1 audience

• Engagement drives in smaller cities.

• Artists interaction with key audience.

• Use of cable channels to reach out to these audience.

• Digital wall painting in more than 60 cities

SAB launches Television’s 1st Loyalty program

This will help us improve the time spent on the channel and thus drive GRPs.

SABprize – Effect on ratings

68

65 63 63

67 65

64 64

69

65

70

74 74

55

60

65

70

75

Week14'13

Week15'13

Week16'13

Week17'13

Week18'13

Week19'13

Week20'13

Week21'13

Week22'13

Week23'13

Week24'13

Week25'13

Week26'13

Time Spent in Prime time (1900hrs - 2400hrs)

Time Spent in Prime time (1900hrs - 2400hrs) Linear (Time Spent in Prime time (1900hrs - 2400hrs) )

70 67 62 61 62 62 60 60

68 61

68 70 72

0

10

20

30

40

50

60

70

80

Week14'13

Week15'13

Week16'13

Week17'13

Week18'13

Week19'13

Week20'13

Week21'13

Week22'13

Week23'13

Week24'13

Week25'13

Week26'13

Prime time GRPs (1900hrs - 2400hrs)

Prime time GRPs (1900hrs - 2400hrs) Linear (Prime time GRPs (1900hrs - 2400hrs) )

SAB launches India’s 1st TV based comics

• Available in print and on mobile both.

• Another touch point for our consumers.

• Will help us enhance loyalty with our consumer base.

SAB successfully launched India’s 1st board game with TV characters

• One more consumer touch point. • Family game that gets family to spend time

together with SAB. • One of the best selling board games in India.

SAB launches mobile apps for the mobile generation

• 10 apps in the app store.

• 30 more being created in this year.

• More than 2.5 lac downloads already.

• An initiative to stay connected and close with India’s growing

smart phone population.

• Helps increase engagement with SAB and its characters.

SAB to start India’s biggest School programme

• Connect with 6000 schools to engage with 4-16 audience.

• SAB is the leading channel in this TG and hence building loyalty with them will help channel grow.

SAB to start SAB Ki Sawari to get FANs closer to shows

• By giving fans a chance to visit the set, we get them closer to SAB and its shows and build a life long bond.

• Create a unique experience which engineers word of mouth.