“CUSTOMER'S PERCEPTION TOWARDS TATA NANO

-A STUDY WITH SPECIAL REFERENCE TO NILAMBUR AREA”

A PROJECT SUBMITTED TOUNIVERSITY OF CALICUT IN PARTIAL FULFILMENT OF

THE REQUIREMENTS FOR THE AWARD OF

BACHELOR DEGREE IN COMMERCE

BYMOHAMED ASLAM C.PB.Com (Sixth Semester)Reg.No.AZAJBCM 022

AMAL COLLEGE OF ADVANCED STUDIES, NILAMBUR

Under the Supervision of

Mr ABBAS VATTOLIASSISTANT PROFESSORDepartment of Commerce

DEPARTMENT OF COMMERCEAMAL COLLEGE OF ADVANCED STUDIES

(Aided by Government of Kerala & affiliated to University of Calicut)Myladi, NILAMBUR-679343

March 2012

DECLARATION

I, MOHAMED ASLAM C.P, declare that this project work entitled “THE

CUSTOMER'S PERCEPTION TOWARDS TATA NANO-A STUDY WITH SPECIAL

REFERENCE TO NILAMBUR AREA” has been prepared by me under the supervision of

Mr. ABBAS VATTOLI, Assistant Professor, Department of Commerce, Amal College of

Advanced Studies, Myladi, Nilambur.

I also hereby declare that this project work has not been submitted by me fully or

partially for the award of any degree, diploma, title or recognition earlier.

Myladi, Nilambur

Date: ___________ MOHAMED ASLAM C.P

DEPARTMENT OF COMMERCEAMAL COLLEG OF ADVANCED STUDIES

(Aided by Government of Kerala & affiliate to University of Calicut)MYLADI, NILAMBUR-679343

CERTIFICATE

This is to certify that this project work entitled “THE CUSTOMER'S PERCEPTION

TOWARDS TATA NANO-A STUDY WITH SPECIAL REFERENCE TO NILAMBUR AREA”

is an authentic record of the work carried out by MOHAMED ASLAM C.P in the

Department of Commerce, Amal College of Advanced Studies, Nilambur under my

supervision and guidance and no part thereof has been presented earlier for the award of

any other Degree, Diploma, Fellowship or Associateship etc.

Nilambur GUIDE’S SIGNATURE Date: _____ GUIDE’S SEAL

Countersigned by:

Ms.Dhanya. K. A.Head of the Department-CommerceAmal College of Advanced Studies(Aided by Government of Kerala & affiliate to University of Calicut)Myladi, Nilambur-679343

ACKNOWLEDGEMENT

This Project Report entitled “THE CUSTOMER'S PERCEPTION TOWARDS TATA NANO-A STUDY WITH SPECIAL REFERENCE TO NILAMBUR AREA” has been prepared by me and I had under taken project survey under the supervision of Mr. ABBAS VATTOLI, Assistant Professor, Department of Commerce, Amal College of Advanced Studies, Nilambur for a period starting from my sixth semester of B.com.

I am immensely grateful to my guide Mr. ABBAS VATTOLI and my entire faculties for their constant encouragement and guidance throughout the project.

I also express my sincere thanks to Dr M Usman, Principal, Amal College of Advanced Studies, Nilambur and all other staffs of the college for their valuable support towards the completion of this work.

I would like to take this opportunity to thank all my friends who have assisted me in completing this work. I also express my thanks to GLOBAL Printing Press, Perinthalmanna for their excellent print of the report.

Last, but certainly not the least, I am indebted to my Parents and Almighty. Without their blessings or grace, I couldn’t have finished this project under stipulated time and with focused vision.

NilamburDate: _____ MOHAMED ASLAM C.P

CONTENTS

CHAPTER TITLE PAGE NO.

I

INTRODUCTION 1-4

INTRODUCTION 2

SIGNIFICANCE OF THE STUDY 2

STATEMENT OF THE PROBLEM 2

OBJECTIVES OF THE STUDY 3

RESEARCH METHODOLOGY 3

LIMITATIONS OF THE STUDY 4

II

THEORATICAL FRAMEWORK 5-27

INTRODUCTION TO CONSUMER PERCEPTION 6

INDUSTRY PROFILE 9-17

COMPANY PRFILE 18-21

PRODUCT PROFILE 22-27

III DATA ANALYSIS AND INTERPRETATIONS 28-41

IV CONCLUSION AND RESEARCH FINDINGS 43

BIBILIOGRAPHY 45

AAPENDIX 46-49

LIST OF TABLES

SL.NO. TITLE PAGE NO.

THEAROTICAL FRAMEWORK

1 CARS BY PRICE RANGE 11-12

2 COMPLETE PICTURE OF INDIAN AUTOMOBIL INDUSTRY 12-13

DATA ANALYSIS AND INTERPRETATIONS

1 GENDER OF RESPONDENTS 29

2 AGE OF RESPONDENTS 30

3 PROFESSION OF RESPONDENTS 31

4 MONTHLY INCOME OF RESPONDENTS 32

5 WARENESS OF RESPONDENTS ABOUT T NANO 33

6 ACCEPTANCE LEL OF TATA’S NANO 34

7 MODEL PREFERENCE 35

8 NAME JUSTIFIES THE PRODUCT 36

9 NANO OVER BIKE 37

10 FEATURE THAT INSPIRE THE MOST TO BUY NANO 38

11 COLOUR 39

12 RECOMMENDATION OF NANO 40

13 NANO AS “DREAM CAR” 41

LIST OF GRAPHS

SL.NO. TITLE PAGE NO.

1 GENDER OF RESPONDENTS 29

2 AGE OF RESPONDENTS 30

3 PROFESSION OF RESPONDENTS 31

4 MONTHLY INCOME OF RESPONDENTS 32

5 WARENESS OF RESPONDENTS ABOUT T NANO 33

6 ACCEPTANCE LEL OF TATA’S NANO 34

7 MODEL PREFERENCE 35

8 NAME JUSTIFIES THE PRODUCT 36

9 NANO OVER BIKE 37

10 FEATURE THAT INSPIRE THE MOST TO BUY NANO 38

11 COLOUR 39

12 RECOMMENDATION OF NANO 40

13 NANO AS “DREAM CAR” 41