ASK ME_Strategy_Lighthouse Insight Case Study_Great Lakes_PPT
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Transcript of ASK ME_Strategy_Lighthouse Insight Case Study_Great Lakes_PPT
Presented By:Social Media MarketingGroup No.-14
Case Study byLighthouse
Insights
Saurabh Gupta Ashwin Vijay
Ena Sehgal Abhishek Jain
Apurv Mishra
Shivam AroraDreema Baherwani
Jayanth Satheesh
Raghvi Behl
Sreejit JanardhanRohit Mittal
Gro
up N
o. -
14
Customer Value Proposition -> One stop shop app It conveys that u can get rid of 100 apps required for different
functions Target market -> India – youth age group 16 to 34 Complete focus on Bollywood since youth most influenced by
the same Popular bollywood dialogues to build instant connect…. Even
the tagline "Saari apps ka baap" was also conveying the image Associated with the brand image of the actor Ranbir -> Youth Icon connect with the youth Alok Nath-> Reach and popularity, Fun element as he was
viral, Ad shows that even superman consults the app Used social media and Alok Nath's popularity by registering
him with twitter
Create a series of ad showing Alia Bhatt using different features of the App like Restaurant Finder, Maid Finder, Car assistance et.
This will also demonstrate the practical usage of App retaining the fun element
Create a social media hashtag #AskAlia, #EvenAliaKnowsThis etc.
Social Media platforms like Facebook, Twitter, YouTube etc to be used extensively to make these videos and hashtags viral as majority target audience are youth
Focussed SEO (Search Engine Optimization) to ensure that the top results land up the Askme homepage
Another Viral phenomenon can be introduced in which users post their selfies with a ‘Thumbs Up’ symbol after using the app #IlikeAskMe
Run a contest – get points on using the services through the app to meet Ranbir Kapoor/Alia Bhatt
Discount offered on services availed from companies listed on the app