Asian Paints(GANGULY)

8/8/2019 Asian Paints(GANGULY)

1/18

HAR RANG KUCHH KEHTA HAI


2/18

Ad

Exposure

High Awareness/ Familiarity of the

Brand in the prospective/ current

market.

Customers are well aware about the

benefits / attributes of the brand

Highly creative brand image.

Customers associate themselves with

the brand ambassadors.

Link themselves with global sports

personalities / competitors.

Brand

attitude

Purchase

behavior

r

ADEXPOSURE

High Awareness/ Familiarityof the Brand in theprospective/ current market.

Customers are well awareabout the benefits /attributes of the brand

LIVELY, YOUNG

AND ATTRACTIVE

PERSONALITY

Link themselves with globalsports personalities /competitors.

Brand

attitude

Purchase

behavior

ADVERTISING / BRANDAMBASSADORS.

CUSTOMERS ASSOCIATE

THEMSELVES WITH

THE BRAND


3/18

Awareness/Familiarity with Brand In 1983, the first corporate communcation

Objectives

(i) establishing Asian Paints as the leader in the

paint category (ii) presenting it as a manufacturer of premiumpaints

(iii) establishing high salience for Asian Paints inwhat was inherently a low interest category

Top of the mind recall. (Gattu, Badhiya hai, Merawala green..). Had 47 percent share in TV ad spendsby paint companies


4/18

Launched a campaign Spectrum Of Excellencea series of Press Advertisements talking of excellence

in AP products

Asian Paints Helpline,a service to fulfill theinformation needs of any person planning to paint

Call Asian Paints Home Solutions on 1 - 600 - 22- 5678

Awareness/Familiarity with Brand


5/18

Attributes/Benefits Asian Paints as a paint for all surfaces, a paint

that delivers lasting beauty through itsdurability and good quality

Color world

Color concepts, Sampler, Light effects, Screentest , Shade palette, Colour Consultants


6/18

Sample laaney ki kya

zaroorat hai?

Jahaan milen world ke saare colours .

If you have a shade of pink in

mind you'll definitely find it atAsian Paints Colour World. Aunique paint shop where theexact shade is generated withthe help of a computer. Foryour nearest Colour World, call

9622-0-21212. back


7/18

Creation Brand Image /Personality

Har ghar chup chap se ye kehat hai, ki andar usmein kaun rehta hai.

Chhat Battati hai., ye kiskaa aasman hai,

Rang kehte hain , kiska ye jahaan hai,kamron mein kiski kalpanaa jhalaktihai?Is farsh par nange pair kiske bachche chalte hain?

Kaun chun chun ke ise pyaar se sajaata hai?Kaun is makkan mein

apna ghar basaata hai?

Har ghar chup chap se ye kehat hai, ki andar usmein kaun rehta hai.


8/18

Some things in life deserve a Royale wall

Life's most treasured possessions deserve an equally treasured wall.Royale Luxury Emulsion. A wall-paint with a smooth coat, perfect sheenand richest colours that last as long as your memories.


9/18

Association of Feelings with BrandPainting signifies festivity, life and plenitude

Celebrate with Asian Paints

Peela rang khushi kaa

Laal rang pyaar kaaFamily values

With young vibrant people trying to

decorate their dream houseAsian Paints to be a part of this highvoltage emotion of home dcor creation


10/18

Jhoom jhoom jag sara sara,..." "Khila hai rangkhushi ka, har rang kuch kehta hai...back

Peela Rang Khushi Ka..


11/18

Har rang kuch kehta hai

Har ghar kuch kehta hai


12/18

Linkage of brand

Celebrities endorsing brands


13/18

The paints business

has got to besupported by a largenumber of othermarketing and salesactivities. The designand intensity of theseactivities vary tosupport brands

belonging to variousproduct segments."


14/18

Linkages with peers/ experts,

group norms

Asian Paints is India's largest paint company and ranked among thetop 10 Decorative Coatings Companies in the World with a groupturnover of INR 20.4 billion (around US$ 430 million).

Asian Paints along with its various subsidiaries has operations in 24

countries across the world and is the market leader in elevencountries.

The new logo ofAsian Paints reflects every bit what the company intendsto be. Innovative.Friendly. With-the-times. Trend-setting. Fresh. The red

and yellow colours are warm and talk ofen international outlook. The letter

p, which is in the form of a brush stroke, symbolises thecompanysdynamic and progressive attitude.In the area of packaging, the look is set

off by the use of contemporary and international colours.


15/18

REMINDER OR INDUCEMENT ABOUT

BRAND TRIAL

After all the above brand building exercise

Asian Paints now only needs a smallreminder advertisement for people torepurchase it.

All the above confirms to the leading marketshare of Asian paints and purchasebehaviour of customers.


16/18

Brand Attitude

Asian paints is aboutpeople who investemotional energy in

creating their homes Asian Paints is about

homes which reflectthe taste and love of

their owners/residents


17/18

Badhiya Hai..


18/18

Asian Paints exterior emulsion. Time-proof beauty.back

After some years

Asian Paints(GANGULY)

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