RAW MATERIAL AND THE PROCESS OF BUSINESSAsian Handicrafts Pvt. Ltd. is a well-known Govt. Recognised Export House, an ISO 9001:2008 certified company based in Gurgaon (Delhi NCR), India. Established in 1976, Asian Handicrafts Pvt. Ltd. is the field of manufacturing and exporting Indian handicrafts and Fashion Jewellery items since more than 36 years. The products are of elegance, style and superior quality.MARKET/BUYER/MIDDLEMEN AND AREA COVEREDSound infrastructure makes the company a successful export organization. Production area of over 85,000 Sq. Feet is in usage in the 2 factories located in the most modern & established industrial town of Gurgaon & IMT Manesar, well connected to the National Highway (NH-8). Adequate manpower (more than 500 workers) is available to ensure timely delivery of high quality merchandise. COUNTRIES TO WHICH THEY EXPORTAsian Handicrafts Pvt. Ltd., exports to countries across the globe. The customer base is increasing with time. The major countries of exports are:USA UK Germany France Brazil South Africa Turkey Mexico Italy Spain Australia Japan China Hong Kong UAEMODE OF PAYMENT TO WORKER AND SUPPLIERSamples : Samples can be provided on payment of Sample Cost and Samples development chargesProduction Lead Time : 60 - 90 Days depending on the product and the order quantityMinimum Order : Minimum Order Invoice value of US $ 5000 is requiredPrice : Prices are FOB (Ex-India port)Payment Terms : Irrevocable Letter of Credit (at Sight) or 50WORKING CONDITIONSAsian Handicrafts Pvt. Ltd. strives hard to provide excellent services to its customers and believes in 100% customer satisfaction. The company does not believe in cutting corners in the work and takes a professional and positive attitude. Sincerity, Dedication and Consistency shows in its work. There is appropriate infrastructure, adequate training and good environment to the workers. Regular checks are already in place for achieving continuous improvement by constantly monitoring the systems to maintain growth, consistent quality and timely delivery.Employees & workers and are well taken care off in this fully compliant and socially responsible organization.FACILITIES,SECURITY AND TRAINING OF STAFFThe organization/factory is fully compliant and approved from various reputed auditing agencies and testing authorities. This makes the company ahead in comparison to several other fellow exporters. The company's policies are pro-worker and workers queries, suggestions and grievances are taken on high priority.CERTIFIED BY1.ISO-9001:2008 Certified.2.ETI (Ethical Trading Initiative) Approved.3.BSCI (Business Social Compliance Initiative) Approved.4.C-TPAT Security Audit Approved.TECHNICAL COMPLIANCEFactory Technical Compliance Approved.SECURITY COMPLIANCEC-TPAT Factory Security Approved.FAMOUS PRODUCTGifts & Home Decoratives.Home being the most special place for any individual, its beauty enhances with the homecoming of our merchandise. Adding a splash of regal elegance to any room, beautifully crafted accessories such as Lamps, Coasters, Picture Frames and Jewellery boxes are very popular gifts and home decoration assortments. The accessories offered not only help in orienting the home and the guest, but also add to the splendidness of the living space.Christmas Decor & Ornaments.Christmas being a religious and cultural festival is celebrated by billions around the world. The magnificent beauty of Christmas Decorations and ornamentation accessories enhances the joy of this day with products like Tree accessories, Ornaments and many more.Designed in sync with the festivity, products are made using various materials to make this day and the year coming ahead full of joy and happiness. The extensive recipie options offer gourmet delights worth celebrating over.Fashion Jewellery & Accessories.Jewellery is a form of personal adornment. It normally differs from other items of personal adornment in the way that it has no other purpose than to make the person wearing it, look appealing. Depending on the culture and times, jewellery may be appreciated as a symbol of high status, for its material properties and patterns. It has endured for thousands of years and has provided various insights into how ancient cultures worked.Being a leading manufacturer and exporter of Fashion Jewellery, such as ladies Necklaces, Earrings and Bangles, Asian Handicrafts Pvt. Ltd. is recognized the world over as a trusted source for exclusive and innovative products in the Fashion industry. Since inception, the company has established itself as a name that people identify as `Trend Setters'.SWOT ANALYSISStrengths:Large, diversified and potential market.There is large product variety and range is available because of diversified culture.It has strong, diversified and supportive retail infrastructure.Diversified product range that service different market.Cheap labor rates that result to competitive price.Need low capital investment.There is flexible production flexibility.Low barriers of new entry.Weaknesses:Lack of infrastructure and communication facilities.Unawareness about international requirements and market.Lack of co-ordination between government bodies and private players.Inadequate information of new technology.Inadequate information of current market trends.Less interest of young people in craft industry.Lack of skilled labor.Still confined to rural areas and small cities and untapped market.Lack of promotion of products.Opportunities:Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc.Developing fashion industry requires handicrafts products.Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products.Development of domestic and international tourism sector.e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.Threats:Competition in domestic market.Balance between high demand and supply.Quality products produced by competing countries like China, South Africa.Better Trade terms offered by competing countries.Increased and better technological support and RandD facility in competing countries.