ASIAN CONFERENCE ON ENTREPRENEURSHIP (ACE 2018)113.23.243.199/images/UploadFiles/Paper15.pdf · 3.2...
Transcript of ASIAN CONFERENCE ON ENTREPRENEURSHIP (ACE 2018)113.23.243.199/images/UploadFiles/Paper15.pdf · 3.2...
E N T R E P R E N E U R S H I P O N T H E O N E B E LT O N E R O A D
ASIAN CONFERENCE ON ENTREPRENEURSHIP
(ACE 2018)
March 22-23, 2018Nilai Springs Resort Hotel
Nilai, Malaysia
INVESTIGATING THE TEACHING AND LEARNING
METHODS OF AN ENTREPRENEURSHIP COURSE
IN DEVELOPING UNDERGRADUATES
ENTREPRENEURIAL CAPABILITIES
1.0 INTRODUCTION
• Global Entrepreneurship Monitor (GEM) 2015
“42% of working-age adults in the GEM economic
regions (i.e., Africa, Asia & Oceania, Latin America &
Caribbean, Europe, and North America) possessed
the high inclination and readiness towards starting a
business. “
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1.0 INTRODUCTION
• (GEM) 2015, however,
“the intention to become an entrepreneur among Malaysian working-age adults was only 5.7%.” (This figure was among the lowest as compared to other countries.)
Why?
“the fear of failure was among the highest percent (27.1%) as compared to others.”
“June 2016, 56% (210,263) of unemployment in Malaysia were new university graduates.”
Source: Department of Statistics, Malaysia 2009
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1.0 INTRODUCTION
MALAYSIA’S UNEMPLOYMENT
RATE IN 2017
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1.0 INTRODUCTION
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1.0 INTRODUCTION
• Targeting 7-8 Per Cent Graduates In Entrepreneurship By 2020 – Datuk Idris Jusoh (Minister MOHE)
• The Higher Education Ministry is targeting to get seven to eight per cent of graduates venture into entrepreneurship as their career by 2020.
Datuk Seri Idris Jusoh, “the target was in line with the Malaysia Education Blueprint 2015-2025 (Higher Education) and Higher Education Institution Entrepreneurship Action Plan (2016-2020)”.
“He said 3,756 or 2.5 per cent of graduates from public institutions of higher learning had made entrepreneurship as a career choice upon graduation....”.
Last update: 24/11/2017
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2.0 RESEARCH OBJECTIVES
i. identify the various elements in the entrepreneurship
course (taught at 3 institutions);
ii. examine the similarities/ differences in their roles
towards developing entrepreneurial capabilities of
undergraduates; and
iii. recommend teaching and learning methods
appropriate for an entrepreneurship course.
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3.0 LITERATURE REVIEW
Elements affecting the T & L Methods
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T & L Methods
Learning Outcomes
Conditions for
Learning
Lesson Designs
Pedagogic Approaches
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2.0 RESEARCH OBJECTIVES
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3.0 LITERATURE REVIEW
3.1 MEB (2015-2025) and Entrepreneurship Education Action Plan (2016-2020)
• Aims to elevate the higher education system of the country in order to produce world class graduates.
• consists of 10 shifts to spur the excellence of the Malaysia higher education system.
• The NUMBER ONE SHIFT that has been outlined focuses on producing holistic, entrepreneurial and balanced graduates. The aims of this first shift is to instill an entrepreneurial mindset
• Malaysia’s higher education system and create a system that produces graduates with a drive TO CREATE JOBS, RATHER THAN TO ONLY SEEK JOBS (MOE, 2015).
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3.2 ENTREPRENEURIAL ATTITUDES
AND PERCEPTIONS
Factors Mean SD
Intention 2.99 .68
Motivation 3.11 .58
Attitudes 3.12 .57
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Source: Samsudin.et al (2016). Students’ Readiness, Motivation and Attitude towards Entrepreneurship. Sultan Idris Education University,
Malaysia.
Table below shows the mean of respondents’ scores on their readiness to involve in
entrepreneurship, attitudes and motivation towards entrepreneurship. As refer to the table,
respondents’ intention level to involve in entrepreneurship were moderate (M=2.99, SD=.68).
The respondents’ motivation (M=3.11, SD=.58) and attitudes (M=3.12, SD=.57) towards
entrepreneurship also at the moderate level
3.4 TEACHING AND LEARNING METHODS IN AN
ENTREPRENEURSHIP CURRICULUM
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ITEMS COMPARED PHEI HEI 1 HEI 2
Title Entrepreneurship Innovationand Entrepreneurship Entrepreneurship
Credit Hours 3 3 3
Duration 14 weeks 8-15 weeks 14 weeks
Course Learning
Outcomes (CLO)
On successful
completion of this
course you should
be able to:
1.define the nature of
entrepreneurship as a method
of business ownership; (C1)
2. explain characteristics of an
entrepreneur and the merits
and demerits of a career
choice as entrepreneur; (C2)
3.identify the management,
financial, marketing and
ethical skills necessary to
successfully operate and
grow an entrepreneurial
business venture; (C1)
4.analyze the opportunity and
impact of technology on
entrepreneurial businesses;
(C4)
5.identify the current trends
and issues in entrepreneurship.
(C4)
1. analyse the entrepreneurial
individual, attitudes, abilities,
behaviour and culture. (C4)
2.identify and evaluate new
business opportunities (C5)
3. conduct a feasibility and viability
screen for a proposed new venture
concept. (C5)
4. diagnose new venture risks for
venture concept and propose risk-
mitigation strategies. (C5)
5. evaluate the suitability of
intellectual property protection for
a new venture concept and
recommend an attractive business
model. (C5)
1. understand the dynamic role of
entrepreneurship and small
businesses (C1)
2. Organize and Managing a Small
Business (C2)
3. Plan and Control finances (C3)
4. Form Ownership for Small Business
(C4)
5. Plan Strategic Marketing (C5)
6. Develop New Product or Service
(C6)
7. Create Business Plan (C6)
ITEMS COMPARED PHEI HEI 1 HEI 2
Course Content Key concepts /content:
1.Understanding
Entrepreneurship
2.Moving Entrepreneurial
Ideas to Reality
3.Launching the New
Venture
4.Running the Business
5.Challenges and
Changes in
entrepreneurship
6.Current trends and issues
in entrepreneurship
Key concepts /content: 1.The
entrepreneurial individual
2.The entrepreneurial
opportunity
3.Screening for Sustainable
Competitive Advantage
4.Risk recognition and risk
mitigation
5.Intellectual Property
Protection (IP)
6. The business model for a
new venture and lean startup.
This course provides business
and non-business majors with
the skills
necessary to succeed as an
entrepreneur.
1.The fundamentals of starting
and
operating a business
2.Developing a business plan
3. Obtaining financing
4. Marketing a product or
service and
5. Developing an effective
accounting system.
Teaching Methods Lecture & Tutorials Tutorials and Online Online Course
Assessment Methods 1. Business Plan 20%
2. Presentation 20%
3. Final Exam 60%
1.Report: Advise the nascent
entrepreneur 40%
2. Final Exam 60%
1.Assignments that demonstrate
the knowledge attained 40%
2. Final Exam 60%
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4.2 PROPOSED T & L METHODS IN AN ENTREPRENEURSHIP CURRICULUM
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T& L METHODS ACTIVITIES TEACHING STYLE
PracticalTraining / Workshops
Site Visits
Role-play
Research Projects
Business Plan
Starting the Business
Practical Experience
Workshops
Face to face sessions
Work sites
InteractiveNetworking
Discussion
Brainstorming
Problem-based learning
Process Learning
Group Presentations
Lectures
Tutorials
Online Forum Discussion
Blogs
DirectForums
Seminars
Invited Guest Speakers
Training for specialized ventures
Entrepreneurship Tutoring
Lectures
Tutorials
Workshops
5.0 CONCLUSION
• HEIs in Malaysia are emphasising entrepreneurship education.
• 53% of HEIs in Malaysia inculcate entrepreneurship elements (LO8) in their courses
• 57% of HEIs incorporate more than 15% of practical elements in teaching entrepreneurship.
• 90% of HEI students in Malaysia have the aspiration to start a business and almost all of HEIs in Malaysia encourage students to start a business while studying.
“ As entrepreneurship education is spearheaded by the lecturers in HEIs, it is important to have high competency
educators to ensure entrepreneurship education effectiveness.”
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