Asian American and Philanthropy

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© Sparkle Insights, Inc. 2015

Asian American and Philanthropy

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ABOUT THE TARGET

ASIAN AMERICAN & PHILANTHROPY

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1965 1975 1985 1995 2005 2015

84% 81% 77% 72% 66% 62%

11% 11% 12%12%

12%12%

4% 6% 8% 11%15% 18%

1% 1% 2% 3% 5% 6%

2015 2025 2035 2045 2055 2065

62% 58% 55% 51% 48% 46%

12% 13% 13%13% 13% 13%

18% 19% 21% 22% 23% 24%

6% 7% 9% 10% 12% 14%

OtherAsianHispancBlackWhite

The market sizeAbout the Target

Source: Pew Research Center

4Majority are foreign bornAbout the Target

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Asians projected to be the largest immigrant groupAbout the Target

1965 1975 1985 1995 2005 2015

80%

59%

38%25% 21% 18%

1%

4%

6%

7%7% 8%

14%

25%

36%44% 48% 47%

5%11%

19% 23% 23% 26%

2025 2035 2045 2055 2065

18% 18% 18% 19% 20%

0%

8% 9% 9% 9% 9%

43% 40% 37% 34% 31%

29% 32% 34% 36% 38%

White

Black

Hispanic

Asian

Actual Projected

% of immigrant population

Source: Pew Research Center

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Pakistan

Japan

France

Taiwan

Mexico

United Kingdom

Philipines

Canada

China

India

1923

1983

2218

2406

2768

3307

5157

6853

26393

220286

H1-B Petitions Approved by Country of Origin 2014

Driver of growthAbout the Target

Source: Characteristics of H1-B Specialty Occupation Workers Fiscal Year 2014 Annual Report

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Turkey

Mexico

Vietnam

Japan

Taiwan

Canada

Saudi Arabia

South Korea

India

China

13286

14779

16579

19334

21266

28304

53919

68047

102673

274439

2013-2014 International Student Enrollment


Source: Institute of International Education

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Japan

Nigeria

Mexico

India

Russia

Iran

Vietnam

Taiwan

South Korea

China

35

37

44

55

56

72

92

99

162

8308

Top 10 EB-5 Visa Countries 2014


Source: http://travel.state.gov/content/dam/visas/Statistics/AnnualReports/FY2014AnnualReport/FY14AnnualReport-TableVI-PartIV.pdf

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Asian American countries of originAbout the Target

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23.91%

19.18%

19.14%

9.92%

9.28%

18.57%

CHINESE

ASIAN INDIAN

FILIPINO

VIETNAMESE

KOREAN

OTHER

Major sub-segmentsAbout the Target

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US Asians Whites Blacks Hispanics

30%

51%

31%

20%14%

US Asians Whites Blacks Hispanics

$53,657

$72,689

$57,184

$35,687 $42,748

Asian Americans lead in education and incomeAbout the Target

Education Attainment*

*% with a bachelor’s degree or more, among ages 25 and olderSource: American Community Survey 2014 1 year estimate

Median Household Income

Source: American Community Survey 2014 1 year estimate

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They are optimisticAbout the Target

-56%

-28%

-7%

-13%

-9%

-3%

-5%

14%

34%

52%

62%

64%

69%

73%Opportunity to get ahead

Freedom to express political views

Treatment of the poor

Conditions for raising children

Freedom to practice religion

Moral values of society

Strength of family ties

Better in country of origin

Better in US Compared to the general public, they are more satisfied with…

Their lives overall 82% vs. 75%

Their personal finances 51% vs. 35%

The general direction of the country 43% vs. 21%

Source: Pew Research Center 2012 Asian-American Survey

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Family mattersAbout the Target

54% say having a successful marriage is one of the most important things in

life (vs. 34%)

67% say being a good parent is one of the most

important things in life (vs. 50%)

59% adults are married (vs. 51%)

80% of their children are raised in a household with two married parents (vs. 63%)

28% live with at least two adult generations under the same roof

2/3 say parents should have a lot or some influence in choosing one’s profession (66%) and spouse (61%)


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“Asian American” label doesn’t stickAbout the Target

Native born

Foreign born

U.S. Asians

43%

69%

62%

22%

18%

19%

28%

9%

14%

Counry of OriginAsian/Asian AmericanAmerican

% saying they most often describe themselves as …


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Pillars of Asian cultureAbout the Target

BUDDHISMTAOISM*CONFUCIANISM*Respect for eldersValue of educationFamily roles as highly structured, hierarchical, male-dominatedHumility/modestyAvoidance of family shameAversion toward direct confrontationKnowing your place: respect authorityMoral ideals, not a deity or an afterlife

Restoration of balance in healthMaintaining harmony and balance with nature and social relationshipsAversion toward disagreement/conflictSpiritual animism and ancestral worshipDisciplines such as feng shui

Cycle of suffering and rebirthThe Middle WayEnlightenment through wisdom and true understanding of the reality

*Source: New American Dimension Asian American Boot Camp presentation 2014

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MINDBODY

SPIRIT

http://www.slideshare.net/helenzhang/three-pillars-of-chinese-culture

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Part of familyFamily, friends,

CommunityDifferences

RespectFormality

Cooperation /Obedience

Dependence

IndividualsOurselves &InstitutionsEveryone is the SameInformalityCompetitionIndependenceEgalitarian


Source: Valdes, 1991. Copyright, Cultural Access Group, 1999

“The nail that sticks up gets knocked down.”

“A squeaky wheel gets the grease.”

ASIAN US

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Pillars of Asian culture

“Asian-Americans are brought up not to upset the apple cart. Our parents taught us that whatever we do, we should honor our family name. So you find ways to make top grades and not rock the boat.”

Martha Jee Wong, former Republican state legislator from Houston

About the Target

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PHILANTHROPYThey give differently.

ASIAN AMERICAN &

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Italy France United Kingdom

Brazil Hong Kong Russia India Germany China United States

39 47 53 54 5588 90 103

213

536

Forbes List of Billionaires 2015

Source: https://en.wikipedia.org/wiki/List_of_countries_by_the_number_of_US_dollar_billionaires

Number of billionaires in ChinaStatus of Philanthropy in China

…lags behind only U.S.

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China

India

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US style philanthropy still a long way to goStatus of Philanthropy in China

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No religious precedents

No cultural precedent

Lack of trust &

transparency

Nonprofit in Infancy

Miserly Millionaires

US style philanthropy still a long way to goStatus of Philanthropy in China

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Lack of trust and transparencyRed Cross Society of China’s reputation was seriously damaged by the Guo Mei Mei incident and other scandals

Status of Philanthropy in China

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2013 Lushan Earthquake

2008 Sichuan Earthquake

2008

2013

$1,161,290,340.00

$12,903,226.00

$1,677,419,380.00

$1,548,387.12

Donations from Hong Kong for Disaster Relief in China

IndividualGovernment

Lack of trust and transparency

Source: http://finance.sina.com.cn/column/international/20130507/091815371357.shtml

Status of Philanthropy in China

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Rise of social media transforms philanthropyStatus of Philanthropy in China

Free Lunch Program for 25,000 Poverty Stricken Children Launched by Journalist Deng Fei.

His efforts have led to the government announcing it will provide nutritional support for 26 million of China's poorest children every day.

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USD$92,347

10/10/2015Guangzhou, China

10/12/2015

Rise of social media transforms philanthropyStatus of Philanthropy in China

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India’s philanthropy sector is matureStatus of Philanthropy in India

… compared to countries with similar profiles

Source: Bain & Company India Philanthropy Report 2015

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The philanthropy space is two-tieredStatus of Philanthropy in India

Sophisticated donors and NGOs drive a positive spiral while unsophisticated ones create an “NGO trap”


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Only 32% donate based on causesStatus of Philanthropy in India

Most donate based on relationships or media presence


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The most popular philanthropic causesStatus of Philanthropy in India


... are education and child welfare

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Donor’s top expectation of nonprofit is transparencyStatus of Philanthropy in India


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Giving circles plant seeds of philanthropyAsian American & Philanthropy

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ImplicationsAsian American & Philanthropy

Leverage on the power of social media

Make connections in the community

Education

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THANKS FOR WATCHING

www.sparkleinsights.com @SparkleInsights @Sparkle Insights, Inc

Questions?

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Asian American and Philanthropy

Government & Nonprofit

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