Persuasive Packaging

Biography: Gilad SadanBased in Melbourne Australia

Former Sales Manager and CEO of a plastic packaging manufacturer in Australia.

Professional expertise in Cardboard & plastics both rigid and flexibles.

NAVICo Global offers services in:Insights, Trends, Ideas, Concepts

Packaging design, branding, marketing, Rapid Prototyping, trademarks.

Pack-house automation, processing, post harvest technology.

•Protect•Transport•Storage•Shelf life•Information•Branding •Convenience

Why do we need packaging?

What would you choose?

• Healthy Snacking• Grab and Go / Dashboard Dining• Convenience • Branding & Merchandise • Innovation in packaging• Portion sizes for different market

segments• Re-sealable packaging• Environmental Issues• Reducing Global food waste• Pack- House Automation

Global Trends

Story Telling

Packaging technology across different formats is advancing and options for packaging innovation are vast.

Here are some examples of the best of the best from around the world:

Gone are the days when packaging only served a strictly functional purpose for protecting fresh produce and for logistics purposes.

Today’s global trends in healthy snacking, ready to eat foods, convenient Grab and Go fruit and vegetables, together with kids’ healthy lunch boxes, are showing us that the mission to capture the consumer’s attention is only going to grow.

Consumers’ appetite for branded products is rolling over into the fresh produce world.

Customers know more about what they are buying and its origins, and they have increasing confidence in pre-packed produce.

Produce marketers need to engage with their target audience, the consumers, directly on social media platforms to drive sales back into the retail stores.

Understanding who your target market is and give them exactly what they want!

Taking a holistic approach by encompassing a strong concept, a successful product launch and an

engaging social media presence will drive sales growth and is

paramount to success.

Reduces packaging by ~30%

Extends shelf lifeTamper evident Increases brand exposure

Re-Closeable Film

• Recyclable • Recycle/Reuse• Sustainable• Compostable• Renewable

Environmental topics

Global Food

Waste

How is packaging usedto reduce food waste?

• Smaller pack sizes• Extend shelf life• Reduce transport waste• Optimised storage & transport

Is all plastic fantastic?

Peeled orangesWhole Foods - USA

Peeled & halved avocadoSobey's - Canada

Is all plastic fantastic?

Is all plastic fantastic?

Thank you