Ashs em gbrandrecognition-collaborativelearning-final
48
Extension Master Gardener Social Media: Increasing Collaborative Learning and Brand Recognition Karen Jeannette Community of Practice Support, eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette [email protected]
-
Upload
karen-jeannette -
Category
Technology
-
view
294 -
download
0
Transcript of Ashs em gbrandrecognition-collaborativelearning-final
Extension Master Gardener Social Media: Increasing Collaborative
Learning and Brand Recognition
Karen JeannetteCommunity of Practice Support,
eXtension Initiative@kjeannette
http://www.slideshare.net/[email protected]
CHNC Objectiveshtt
p://
ww
w.e
xten
sion
.org
/pag
es/1
3730
/con
sum
er-h
ortic
ultu
re-
natio
nal-c
omm
ittee
#Obj
ectiv
es_o
f_th
e_CH
NC
Source: Cooperative Extension Brand Value, The Results of a National Survey
Extension Master Gardener blog
What resources did she use? What happened
when? How did you?
We couldn’t have done it
w/out…
http://blogs.extension.org/mastergardener/
http://creativecommons.org/licenses/by-sa/2.0/deed.en
http://www.flickr.com/photos/denverjeffrey/5133538450/
Master Gardener
78% of Americans access the internet for information
– Statistics: Pew Internet and American Life Project http://pewinternet.org/
MASTER GARDENER
EXTENSION
VOLUNTEER
http://www.flickr.com/photos/eye2eye/5718238/
PLANTS
Words from blog posts
http://www.wordle.net/create
Categories group blog posts
Top Referrals
‘MASTER GARDENER’ PAGE RANK
What is a keyword?
1st Search Ranking for
Master Gardener
Blog
Email updates
Websites
RSS, Widgets & Links
Flickr
Slide-share
Is it working?
This Summer
Statistics from April 1, 2010 – June 21, 2011
Source: Google Analytics
Peer Learning Across State Lines
Ideas for increasing brand recognition and value as a national network
EMG Social Media- Join Us & Interact -
Blog: http://blogs.extension.org/mastergardener/
Facebook:
https://www.facebook.com/extensionmastergardener
Twitter:@eXEMG
(http://twitter.com/#!/eXEMG)
Use the word: Extension + Master Gardener?
University of X Extension Master GardenerJohnson County Extension Master Gardener
Share 1
• 1 EMG story per year• 1 research update per year• 1 of your best & broadly applicable resources
EMG Social Media Training Information – Recorded Sessions
Access site:1. http://campus.extension.org2. ‘Organizational Training’3. ‘National EMG Social Media Training and Resource
Site’
Questions? Contact Karen Jeannette. [email protected]
Social Media Team
http://www.extension.org/people/communities/1326
Social Media Models?
When choosing social media – ask how can it add value?
http://www.myminnesotawoods.umn.edu/
SUPPORT ANCHOR (HUB) CONVERSESupport self learningIncrease Efficiencies:
Link, EmbedStorage, Organize, Manage
Aid in SearchSensemake:
Host In-Depth TopicConnect to Social Tools
Connect to Network
Engage AudienceBuild and Sustain
RelationshipsCreate emergent learning
opportunities
Tools
Social BookmarkingGoogle Reader
Google CalendarRSS Feeds, Widgets
Flickr PhotoSlideshare.net
YouTube
WebsiteBlog
FacebookTwitter
YouTubeGoogle Alerts (to find
conversations)
Align Tools with Passion & Objectives
Additional Resources
RECORDINGS AND RESOURCESAdventures in Online Content, Melissa Rach.
BrainTraffic http://connect.extension.iastate.edu/p29894575/
Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252
Statistics: Pew Internet and American Life Project http://pewinternet.org/
WRITE FOR THE WEB
RESOURCES/RECORDINGSeXtension Social Media Guidelines:
http://create.extension.org/node/2926Harold Jarche. Seek. Sense. Share.
http://www.jarche.com/2011/06/pkm-updated/ Social Media Monitoring:
http://www.slideshare.net/aafromaa/social-media-monitoring-8280300
Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249
MONITOR/PARTICIPATE
Personal Growth
More on how to use tools to Seek. Sense. Share @ http://www.jarche.com/key-posts/personal-knowledge-management/
mashable
http://mashable.com/2011/03/11/social-media-marketing-chart/
Choosing Social Media Tools for…
Customer Communication
Brand Exposure
Traffic to site
SEO
Good! Okay! Bad!
http://mashable.com/2011/03/11/social-media-marketing-chart/
RESOURCES/RECORDINGSThe CMO's Guide to the Social (Marketing) Landscape:
http://www.cmo.com/social-media/2011-cmos-guide-social-landscape
A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download
eXtension Professional Development and Recordings:http://www.extension.org/learnhttp://create.extension.org/node/1303 (recordings archive prior to 2010)
CHOOSING SOCIAL TOOLS
Karen Jeannette, Community of Practice Support,
eXtension Initiative@kjeannette
http://www.slideshare.net/[email protected]
