Presented By,Sonal Patil (F21)

INTRODUCTIONType Public

Industry Automotive

Founded 7 Sept,1948

Headquarters Chennai, Tamil Nadu, India

Area Served Worldwide

Key People Dhiraj Hinduja

Products Automobiles, engines, commercial vehicles

Revenue Rs.206.58 billion (US $3.1 billion)

Net Income Rs. 10.98 billion (US $160 million)

Number of Employees 11,552 (2014)

Parent Hinduja Group

Website www.ashokleyland.com

HISTORY• Founded by Raghunandan Saran in 1948• Joined with Leyland Motors, England in 1954• Joint venture with Land Rover International Holding Ltd.• In 2007 Hinduja group bought IVECO’s indirect stake in Ashok Leyland

Vision And Mission“Achieving leadership in the medium/heavy duty segments of

the domestic commercial vehicle market and significant presence in the world market through transport solutions that best anticipate customer needs, with the highest value-to-cost ratio. “

• Identifying with the customer• Being the lowest cost manufacture• Global benchmarking of products, processes and people.

BOARD OF DIRECTORS• Dheeraj Hinduja (Chairman)

Vinod K dasari (CEO and MD)

Seshu Bhagavathula (CTO)

Buses Trucks

• U-Truck• Boss

Light Vehicles• DOST

Defense VehiclesPower Solutions

SUBSIDIARIES•Ennore foundries Limited•Automotive Coaches and Components Limited•Gulf-Ashley Motors Limited•Ashley Holdings Limited•Ashley Investments Limited•Ashley Design and Engineering Services (ADES)•Avia Ashok Leyland•Ashok Leyland Defense Systems (ALDS)•Ashok Leyland Project Services Limited•Lanka Ashok Leyland PLC

PRODUCTS

SWOT ANALYSISSTRENGTHS•Brand Name•Strong Management•Financial Leverage•Technology

WEAKNESS•Work Inefficiencies•Customer Service•Lack of Scale

OPPORTUNITIES•Innovation•New Technology•New Products•International Expansion

THREATS•Bad Economy•Government Regulations•Change in Tastes

BALANCE SHEET

CSR• Consume Less Pollute Less• Fun Bus• Green Mission• AIDS awareness• Community Service

COMPETITORS

SCAMS• Fake Job Scam• NMMT Ashok Leyland manufacturing defect scam

Ashok Leyland Tata Motors Eicher Motors Force Motors

Total Share Capital

284.69 Cr 679.18 Cr 27.16 Cr 13.18 Cr

Networth 5,514.14 Cr 22,368.08 Cr 2,150.78 Cr 1,480.44 Cr

Total Debt 1,984.38 Cr 14,039.68 Cr 22.57 Cr 2.64 Cr

Total Liabilities 7,498.52 Cr 36,407.76 Cr 2,173.35 Cr 1,483.08 Cr