AAG

ANIMATION

Animation is the rapid display of a sequence of images of 2-D or 3-D art work or model positions in order to create an illusion of movement .

The most common method of presenting animation is as a motion picture or video program, although several other forms of presenting animation also exist.

ANIMATION IN INDIA

Most growing and entertaining Sector. The Indian animation industry today stands at

Rs 12 billion, and is projected to grow to Rs 42 billion by 2009.

In 1974 the movie Ek Anek Aur Ekta was released which is considered the first ever animated movie in India.

STRENGTH & EDGE IN INDIAN MARKET Most growing and entertaining Sector. A –vast base of English manpower. Presence of animation studios. In 2005 animation industry having business of

US$ 120 million . In 2009 animation industry having business of

US$ 900 million . Low cost Animation services.

SEGEMENT OF ANIMATION

Games

Film production

Advertising / Commercials

TV Programs

AAG

ABOUT AAG

The Academy of Animation and Gaming (AAG) was established with the purpose of bridging the gap between the needs of the rapidly booming animation, gaming and visual special effects industry for skilled professionals who fulfill industry's needs

MISSION Our mission is to create the people as well as

the animated and interactive entertainment products for the next generation’s entertainment.

AAG ACADEMICS AAG truly believes that its faculty is its core

strength in helping students to make their dream of a creative and artistic career a reality in the Indian context. Students benefit from the wide range of subjects they can pursue at AAG such as clay modeling, experimental animation, sketching .

HOW TO CREAT AN AWARENESS AMONG STUDENTS

By advertising media

Newspaper Radio Magazine Television Direct Mail Point of Sale Outdoor (Signage/Billboards) Internet

PROMOTION STRATEGY

Word-of-Mouth

Passing of information by verbal Publicity

Non-paid for communication of information about company or product

Sampling

Provide free trial of product or service

Discounting

• Attractive to price sensitive customers

• Can encourage trial