ASEAN Beauty In 2020 - ACLF 2015
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ASEAN IN 2020 Connie Lee Business Development Health & Beauty Specialist Unlocking OpportuniCes in Beauty & Personal Care
Transcript of ASEAN Beauty In 2020 - ACLF 2015
ASEAN IN 2020
Connie Lee Business Development Health & Beauty Specialist
Unlocking OpportuniCes in Beauty & Personal Care
INTRODUCTION
About Euromonitor InternaConal
Singapore
Syndicated Industry Coverage INTRODUCTION
©2015 Euromonitor InternaConal
Global Beauty & Personal Care Market Worth US$465 Billion
0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0
0 50
100 150 200 250 300 350 400 450 500
US$ billion
Regional Market Sizes 2014
Sales US$, 2014 2014 Growth
Asia Pacific Skin Care Driving Global Market Growth
People PersonalisaCon Path To Purchase
0 10 20 30 40 50 60 70 80 90
2000 2003 2006 2009 2012 2015 2018
US$ billion
Regional Skin Care Market Size 2000-‐2019
Asia Pacific Australasia Eastern Europe LaCn America Middle East and Africa North America
ASEAN
13% Of Asia Pacific Absolute Forecast Growth
©2015 Euromonitor InternaConal
ASEAN Countries Show Consistently High PotenNal
Indonesia & Vietnam ASEAN’s fastest growing market
Azerbaijan
China
Hong Kong
India
Indonesia
Japan
Kazakhstan
Malaysia
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Uzbekistan
Vietnam
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2
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-‐2 0 2 4 6 8 10
Forecast 2014-‐19 CAG
R %
Historic 2009-‐14 CAGR %
Historic vs Forecast Growth in Core Asian Beauty & Personal Care Markets 2009-‐2019
Southeast Asia SCll A Stronghold Of InternaConal Brands
*For Thailand, Malaysia, Indonesia, Philippines, Singapore, Vietnam only
Largest Brands in ASEAN 2014
Fastest Growing Local Brands 2014
Factors DirecNng Beauty
Beauty & Personal Care
Digital Impact UrbanizaNon
Retail Network
Development
Growing Purchasing Power
Young
PopulaNon Base
0 1 2 3 4 5 6 7 8
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1
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3
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CAGR %
US$ billion
ASEAN Beauty Category Market Sizes
Sales US$, 2014 2014-‐19 Forecast Growth
ASEAN Market Valued US$17 Billion In 2014
©2015 Euromonitor InternaConal
Unlocking OpportuniNes In ASEAN
People PersonalisaCon
Path To Purchase
Women’s Income
Higher Disposable Income
People PersonalisaCon Path To Purchase
8.7% Forecast Growth of No. of middle class households to 2020
2014 2020
9.6% Historic Growth Of Annual Disposable Income Thailand
Singapore
Philippines
Indonesia
Female Income As % of Male Income 2013-‐2030
Women becoming more financially independent
Greater control over household purchases
Youth Are The Majority
ASEAN PopulaNon By Age 2014
PopulaNon under 29 years
52%
Growing spending power
Strong interest in beauty innovaNons
Technology-‐savvy
People PersonalisaCon Path To Purchase
Men Shi_ing From TradiNonal Grooming PracNces
People PersonalisaCon Path To Purchase
Skin Care
Razors/Blades
32%
6% Deodorants
10%
Bath & Shower
16% 14%
Hair Care
Indonesia’s Fastest Growing Men’s Grooming Categories 2013-‐2014
Indonesia
104% Forecast Growth in Men’s Grooming
Whitening Natural
Halal
©2015 Euromonitor InternaConal People PersonalisaCon Path To Purchase
Product CustomisaNon in ASEAN
Skin Care SophisNcaNon Fuels Whitening
©2015 Euromonitor InternaConal People PersonalisaCon Path To Purchase
0 20 40 60 80 100
Taiwan
Indonesia
Philippines
Vietnam
India
% of Facial Moisturizers
Skin Whitening vs Non-‐Skin Whitening Facial Moisturisers
2014
Skin Whitening Non-‐Skin Whitening
PromoNon Of Healthy, Even Skin Tone
New Product InnovaNon And Range Extension
Consumer Preference For White Skin
Key Drivers
Heightened Demand For Natural, Skin-‐friendly Ingredients
©2015 Euromonitor InternaConal People PersonalisaCon Path To Purchase
Consumer awareness of avoiding harsh chemicals
Greater afenNon to Health & Wellness
Strong internaNonal and local markeNng
Key Drivers The Body Shop
Pond
Halal Products Gaining TracNon In Muslim Countries
©2015 Euromonitor InternaConal People PersonalisaCon Path To Purchase
Key Drivers
Rising spending power of young Muslim consumers
InternaNonal players enter with halal products
Local brands occupy Indonesia market
New product development
UrbanizaNon & Technology Changing Retail
People PersonalisaCon Path To Purchase
42%
15% 12%
-‐5%
Retail Sites/Outlets Growth 2014-‐2019*
Modern Grocery
Department Stores
Health & Beauty Specialist
TradiNonal Grocery
Internet Retail
74% Growth in retail sales of beauty&personal care products in 2014
*For Thailand, Malaysia, Indonesia, Philippines, Singapore, Vietnam only
Consumer Reliance On Internet Opens New OpportuniNes
Brand Engagement • Social Media
Selfie Beauty • Colors to portray individuality • Tailored innovaCons
M-‐commerce
People PersonalisaCon Path To Purchase
Southeast Asia: The New M-‐commerce Hotspot?
50 million Smartphone units in ASEAN
X 2.5 Smartphone units 2014 -‐ 19
95% Growth in no. POS terminals
People PersonalisaCon Path To Purchase
People PersonalisaCon
Path To Purchase
©2015 Euromonitor InternaConal
Unlocking The Opportunity In These Markets
PotenNal Expansion Strategies In ASEAN
Local collaboraCons
New distribuCon plaforms
Product customisaCon
©2015 Euromonitor InternaConal
Thank You For Your Time
Connie Lee Business Development Health & Beauty Specialist Phone: +65 6429 0590 ext.: 6614 Email: [email protected]
©2015 Euromonitor InternaConal
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% Forecast G
rowth
US$ billion
M-‐Commerce Sales Value 2014-‐2019
2014 2019 CAGR % growth ©2015 Euromonitor InternaConal
M-‐commerce sales in Southeast Asia
Internet retail sales grew 74% in 2014
0% 10% 20% 30% 40% 50% 60% 70% 80%
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Y-‐O-‐Y % Growth
US$ Billion
Retail Sales Of Beauty & Personal Care Products Value and Growth 2014
Retail Channel Sales, 2014 Y-‐O-‐Y % Growth
