Heard from a session, yesterday:

Determining who gets paid what often becomes political

The Affiliate Channel seems to be the only channel where payouts get segmented…

You can’t tell Google:Hey, you were only an “Influencer” so we’d like 60% of our spend back.

Coupon site / Closer:We’re the site that got the consumer to

“pull out their credit card” so last-click attribution makes the most sense.

Data is always subject to interpretationi.e. Blaming a coupon site instead of consumer behavior

Is dynamic pricing worth the effort?

What will it take for you to consider a higher payout?

What will cause you to reduce an affiliate payout?