asapp - tap into mobile success
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Transcript of asapp - tap into mobile success
tap into mobile success
What isWhat is
Mobile MarketingMobile Marketing?
“Mobile marketing“Mobile marketing is is
about putting your brand, about putting your brand,
content and product in content and product in
front of a growing crowd of front of a growing crowd of
mobile device users. It’s mobile device users. It’s
about leveraging on the about leveraging on the
advantages of the mobile advantages of the mobile
mass market – such as mass market – such as
responsiveness & high responsiveness & high
availability - to create availability - to create
targeted & cost-effective targeted & cost-effective
marketing campaigns.marketing campaigns.”
Why is mobile marketing important for my business?Why is mobile marketing important for my business?
The shortest answer to the question is that the web is becoming mobile. There are much more mobile
devices such as iPhones, iPads, Android phones and any other smartphone, than there are desktop
PCs. Much more mobile devices are connected to the internet than normal desktop machines.
Very soon people are going to spend more time using the web on their mobile devices than
anywhere else. Hence it is crucial for your business to be ready for capturing and tapping into a bigger
audience using this media.
Also, through many studies it has been shown that mobile users are more responsive to advertising
messages – 52% of all mobile ads result in a phone call and 9 out of 10 mobile searches lead to an
action. Another big advantage of the mobile media is the high availability – 91% of smartphone users
have their phone within arm’s reach 24/7.
Who can benefit from mobile marketing?Who can benefit from mobile marketing?
Every business can benefit from mobile marketing – from
small enterprises to large corporations. It is for anyone
who wants to keep on the innovative edge in a
cost-effective way. Some of the industries benefiting from
mobile marketing right now are – Retail, tourism, leisure &
lifestyle, real estate and much more.
How to useHow to use
Mobile MarketingMobile Marketing?QR Code CampaginQR Code Campagin
The Nifty QR CodeThe Nifty QR Code
A QR (quick responsive) A QR (quick responsive)
code is like a normal code is like a normal
product bar code but product bar code but
instead of having a series of instead of having a series of
straight lines, it’s bars have straight lines, it’s bars have
different sizes and different sizes and
orientations so they can orientations so they can
store more information. store more information.
Once scanned with a Once scanned with a
mobile device, QR codes mobile device, QR codes
will direct you to a will direct you to a
webpage, video, Facebook webpage, video, Facebook
page, a sound clip or any page, a sound clip or any
digital avenue you chose.digital avenue you chose.
Using the QR Code in a mobile marketing campaign.QR Code is placed on flyers, website, packaging, Facebook page, etc
QR Code is scanned by a smartphone
QR Code redirects the user to anything such as:
Mobile Landing Page or Site, Contact Page,
Online Shop Products, Facebook Page,
Competitions or Download Link To The App Store.
The Mobile VoucherThe Mobile Voucher
A mobile voucher is just like A mobile voucher is just like
a normal paper voucher but a normal paper voucher but
with the added benefit of with the added benefit of
being in digital format and being in digital format and
can be shown from your can be shown from your
mobile. This has benefits for mobile. This has benefits for
both business & customer. both business & customer.
Merchants can avoid Merchants can avoid
printing costs of paper printing costs of paper
vouchers while customers vouchers while customers
don’t need to cut out and don’t need to cut out and
carry around paper tokens carry around paper tokens
with them.with them.
How to useHow to use
Mobile MarketingMobile Marketing?Mobile Vouchers Mobile Vouchers
Mobile Voucher is made available within mobile
site or app promotion / purchase
QR Code is scanned in store
to validate voucher
Mobile Voucher is redeemed at the store
With Mobile Vouchers you can increase customer loyalty & repeat customers
Mobile Voucher is approved on mobile
What is a Mobile Site?What is a Mobile Site?
A mobile site is a website A mobile site is a website
that is optimized to be seen that is optimized to be seen
on a mobile device screen. on a mobile device screen.
The design & layout are The design & layout are
usually customized to make usually customized to make
sense user-wise when sense user-wise when
accessed through a smaller accessed through a smaller
mobile screen.mobile screen.
The user-centric
Mobile SiteMobile Site
cehe
…and a Mobile landing page?
A mobile landing page is a specially designed ‘squeeze
page’ or ‘capture page’ that is optimized for mobile
viewing and which usually prompts mobile users with a
call to action such as entering a competition or registering
to a loyalty scheme
QR CodeFacebook
The above can take mobile users to a landing page
once landed one or a choice of actions to follow
EmailWebsite
Mobile Vouchers Registrations Online Store / ProductMobile App Store
What is a Mobile app?What is a Mobile app?
The word “app” is essentially The word “app” is essentially
an abbreviated word for an abbreviated word for
“application.” Since the rise “application.” Since the rise
of the iTouch, iPhone, and of the iTouch, iPhone, and
iPad, the word “app” has iPad, the word “app” has
come to mean the come to mean the
application one can application one can
download from App store. download from App store.
The MightyThe Mighty
Mobile appMobile app
A mobile app can be a powerful asset
in your marketing strategy. Your
customers can download the app on
their mobile phone and start receiving
fresh content, notifications, special
offers and event information from your
brand.
It’s a fantastic way to keep customers
engaged with your brand, keep close
relationship with them and push
forward cost-effective direct marketing
which would otherwise be unnoticed.
Some amazing features which only a Mobile app can offer:
• Reach out for people on the move
• Give out mobile vouchers to increase loyalty & cross-selling
• Send ‘push notifications’ which users can see immediately even in app is closed
• Use location for smart geo-targeted marketing
How can a Mobile app improve my business?
www.asapp.com.mt