ASA Company Brand Guidelines by: Manal Fahad
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Brand Guidelines
description
For Project: Branding/Identity Program
Transcript of ASA Company Brand Guidelines by: Manal Fahad
Brand Guidelines
Introduction About the company Logo description Target audience Color scheme Typeface Logo usage gidelines
CONTENTS
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Introduction
Welcome to our simple, quick reference guide to help you accurately communicate the ASA company and answer any questions you may have regarding our logo’s usage.By ensuring that we follow the rules set in these guidelines , we can create a more consistent look and feel, and the more consistent and coherent.
About the company
ASA company Providing Supported Living, Offending Behaviour Programmes and Community Interventions to young people aged 18-16 years old.
Location United Kingdom- London
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The company (ASA) one of their aims is careof young adolescents .we design the logo as adisplay font to integration between the objectand letters.Logo looks like have just one letter which is “s”,but it actually has the name of company (ASA). The top and bottom of the logo are letter “A” .The letter “S“ collect them together.There is a negative space that represent two people communicate with each other. In this logo we use the curve lines to represent calming and peaceful, and the flexibility in dealing with people.
Logo description
Target audience
young adolescents from 18 to 25 years old.
Company attributes
young adolescents care and the criminal justice system.
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Color scheme
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Color scheme - CMYK
C=59 M=13 Y=100 K=2
C=98 M=22 Y=93 K=4
C=85 M=32 Y=52 K=21
C=90 M=51 Y=22 K=7
C=0 M=0 Y=0 K=100
Color scheme - RGB
R=123 G=167 B=44
R=0 G=129 B=69
R=17 G=113 B=110
R=0 G=103 B=148
R=29 G=29 B=27
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Typeface
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This font use in website as a title.
Main Typeface
Bauhaus 93
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 #⁕�()+;=><?/&$%!@¤§©«±½√∑
Regular
This font use in printing.
Secondry Typeface
Optima Regular
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 #&%&§½«ª∂[]^_¡~}{?◊€πΩ
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 #&%&§½«ª∂[]^_¡~}{?◊€πΩ
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Logo Usage Guidelines
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Maximum Size
LOGO USAGE GUIDELINES
Minimum and Maximum size for logo
Minimum Size
W: o.84 cmH :1.32 cm
W: 2.32 cmH :3.71 cm
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LOGO USAGE GUIDELINES
DON’T rotate the logo.
DON’T change the color.
DON’T change the scale.
LOGO USAGE GUIDELINES
DON’T make it one color.
DON’T use it in a dark background .
DON’T strok the logo .
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Thank You
If you have any questions or queries regarding the correct usage of the ASA logo or any aspect of the
brand identity, please contact me at [email protected]
Manal Fahad
2014
Designer: Manal Fahad Project: Branding/Identity Program
Instructor: Maha AldoubiaeClass: Graphic Design 2
