As The Prop Turns... Improving DZ Culture
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AS YOUR BUSINESS SCALES, SO DO YOUR PROBLEMS. James La Barrie AS THE PROP TURNS … IMPROVING YOUR CULTURE AT YOUR DZ
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Transcript of As The Prop Turns... Improving DZ Culture
AS YOUR BUSINESS SCALES, SO DO YOUR PROBLEMS.
James La Barrie
AS THE PROP TURNS…IMPROVING YOUR CULTURE AT YOUR DZ
DROPZONE.MARKETING
MY GOAL FOR THIS WORKSHOP ARE: ▸ TO CHALLENGE - you to think differently
about your business and how to make it better.
MY STORY - 2012
SUCCESSFUL BUT UNHAPPY
▸ 30% year over year growth
▸ Everyone was making more money
▸ DZ was Thriving
▸ EVERYONE UNHAPPY
HOW I BUILT IT
HAS THE PASSION FOR YOUR BUSINESS BEGUN TO WANE?
ARE YOU TIRED OF DZ POLITICS?
ARE YOU TIRED OF IN-FIGHTING WITH STAFF?
A DIFFERENT WAY OF RUNNING A BUSINESS
MY ‘A-HA’ MOMENT
▸ Est. Link Exchange in ‘96
▸ ’09 - purchased by Amazon - $1B+
▸ Sells to Microsoft | $265M
▸ CEO of Zappos 1999
▸ ’08 - $1Billion in sales
More difficult to work at Zappos than to get into Harvard
Four Weeks of Training
Offer $2,000 To Quit in Week 1
Offer $3,000 To Quit in Week 2
“A CUSTOMER SERVICE COMPANY THAT HAPPENS TO SELL SHOES.”
COMMON THREAD
Culture based on
core values.
Core ValuesAuthenticity - We are true to the outdoors.
Quality - We provide trustworthy products and services.
Service - We serve others with expertise and enthusiasm.
Respect - We listen and learn from each other.Integrity - We live by a code of rock-solid ethics, honesty and decency.Balance - We encourage each other to enjoy all aspects of life.
“Culture isn’t the most important thing. Culture is the only thing.”
—Jim Senigal, Former CEO Costco
“Costco’s mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind:
1. Obey the law
2. Take care of our members
3. Take care of our employees
4. Respect our vendors
•HAVE INTEGRITY
•DELIVER AMAZING SERVICE
•BE PASSIONATE
•THINK LIKE A CONSUMER
•CONTINUALLY LEARN
•ENJOY THE JOURNEY & HAVE FUN
•BE OBJECTIVE
•SHOW GRATITUDE
WHERE DO YOU STAND?
PASSING P.A.T. & Working at REGENT PARK GC
2 YEARS AT REGENT PARK GC
4 YEARS AT REGENT PARK
STARTING AT SKYDIVE CAROLINA
FIRST 4 YEARS AT SKYDIVE CAROLINA
LAST 5 YEARS AT SCPC
EST. BEYOND MARKETING
4 YEARS IN
Simon Sinek Start With Why
WHAT IS THE WHY OF YOUR ORGANIZATION?
WHY
HOW
WHAT
The Golden Circle Simon Sinek
ONE OF THE BEST CULTURES: WISCONSIN SKYDIVING CENTER
CORE VALUES
CHICAGOLAND SKYDIVING CENTER
CHICAGOLAND SKYDIVING CENTER
WHERE I STARTED
WHERE WE ARE
ON A SCALE OF 1 TO 10, HOW PASSIONATE ARE YOU ABOUT YOUR BUSINESS?
DO YOU STILL HAVE THE PASSION?
WHY ARE YOU DOING THIS? WHY ARE WE DOING THIS AGAIN?
ARE YOU RUNNING A DZ FOR THE SOLE PURPOSE OF MONEY?
WHAT’S YOUR MOTIVATION?
WHAT DO YOU THINK SEPARATES A GOOD BUSINESS FROM A GREAT BUSINESS?
WHAT’S YOUR MOTIVATION?
ARE YOU RUNNING A GOOD OR GREAT BUSINESS?
GOOD OR GREAT?
DOES YOUR STAFF HAVE A CLEAR UNDERSTANDING OF YOUR EXPECTATIONS?
ARE YOUR EXPECTATIONS IN YOUR HEAD ONLY?
DOES YOUR DZ SUFFER FROM INTERNAL CONFLICT OR DRAMA?
ARE YOUR EXPECTATIONS IN YOUR HEAD ONLY?
WHAT DO YOU THINK IS THE CAUSE OF THIS DRAMA?
THE ROOT CAUSE OF THIS DRAMA IS?
VIEW THIS SLIDEDECK
CONTACT: JAMES LA BARRIE
E-MAIL: [email protected]
Telephone: (704) 268-9338
Web: http://dropzone.marketing
