As origens e as raízes do Coaching - Vikki Brock

Origin and Roots of Coaching…the secret history

Vikki Brock Ph.D., MCC, EMBAMaster Coach pela International Coach Federation - ICF

Origin and Roots of Coaching…the secret history

Dr. Vikki G. BrockMaster Certified Coach

2nd Brazilian Coaching CongressNovember 14, 2013

What do you know about the history of coaching?

How and when did modern coaching emerge?

What role did South American coaches play?

Agenda

3

. . . What do you want to know?

What do you know about the history of coaching?

Ancient Olympics in Greece

Socrates

1500s – Carriage

1840s – Oxford University tutor

1880s – Sports coach

Origin of The Word “COACH”

Coaching sprang from

several independent

sources and spread

through relationships

Historical Observation #1

How many influencers in coaching can you name

Non-Coaches

Coaches

Peter Block

Fernando Flores

Dale Carnegie

Werner Erhard

Napoleon Hill

Ken Blanchard

BUSINESS

SPORTS

Don Shula

John Wooden Red

Auerbach

Daniel Goleman

Edgar Schein

Influencers – Other Disciplines

Martin Heidegger

Peter Drucker

Ken Wilber

MOTIVATION

Wayne Dyer

Earl Nightingale

Brian Tracy

Zig Zigler

Peter Senge

Tom Peters

Stephen Covey

Malcolm Knowles

EDUCATION

Socrates

PHILOSOPHY

Confucius

Siddhartha

GautamaLao Tzu

Abraham Maslow

POSITIVE PSYCHOLOGY

Robert Dilts

Chris Argyris

Richard Bandler

HUMANISTIC PSYCHOLOGY

Influencers – Psychology

Carl Rogers

Alfred Adler

Albert Ellis

Fritz Perls

Carl Jung

Milton Erickson

Mihaly Csikezentmihalyi

David Cooperrider

Martin Seligman

Virginia Satir

PSYCHODYNAMIC PSYCHOLOGY

COGNITIVEPSYCHOLOGY

CLINICAL PSYCHOLOGY

NLP

ORGANIZATION PSYCHOLOGY

Kurt Lewin

SOCIALPSYCHOLOGY

Organization Development

1950s

Findhorn1962UK

Esalen1962USA

National Training Laboratories (NTL)

1947 USA

Motivational Speakers

1930s-1960sUSA

Tavistock1946 (1921)

UK

Large Group Awareness

Training (LGAT)1970s-1980s

Transpersonal Psychology

1970sHumanistic Psychology

1960s

Movements and Organizations

David Peterson

Michael Cavanagh Rey

Carr

David Megginson

Anthony Grant

Randall White

Frederic Hudson/

Pam McLean

David Clutterbuck

Richard Kilberg

CANADA

UNITED STATES

UNITED KINGDOM

Pauline Willis

David Lane

Stephen Palmer

AUSTRALIA

Robert Witherspoon

Jeff Auerbach

Patrick Williams

Linda Page

English Speaking Influencers from Psychology and Education

Graham Alexander

Julio Olalla

Worked for W

EA

Sports

Erhard Seminars Training (est)

Founded 1971

Sir John Whitmore

Fernando Flores

Thomas Leonard

Laura Whitworth

Henry Kimsey-House

Timothy Gallwey

James Flaherty

Jay Perry

Acting

Finance

Jim Selman

Initial CEO

Transformational Technologies

Werner Erhard Owner

Founded 1984

Werner Erhard

Programs for Corporations

Programs for Individuals

Rafael Echevarria

1982

1980sNew Ventures West

ON

TOLO

GIC

AL

Newfield Network

1982

1975

Management and Consulting

Ken Blanchard

Robert Hargrove

1990

1985

LandmarkEducation

est, An Educational CorporationFounded 1975

Tenn

is C

oach

1974

1977

Warren Bennis

1990s

Richard Strozzi-Heckler

Jinny Ditzler

1972

Peter Senge

Werner Erhard & Associates (WEA)

Founded 1981

1990 1995 2000 2005 2010

Latin America Coaching Influencers

Jim SelmanArgentina 1998

Julio OlallaMexico, Chile 1990

Sonia SinesterraColumbia 2003

Rosa KrauszBrazil 2003

José Roberto MarquesBrazil 2007

Tim GallweyBrazil 2011

Latin America MCCs

Chile Mexico Columbia Brazil Argentina

Lidia Noemi Muradep

Damian Goldvarg (Live in USA)

Eliana Glasser Dutra

Sonia Sinesterra

Adriana Eugenia Vazquez

Maria Patricia Afanador

Mercedes Jahn

Julio Olalla(Live in USA)

lena Graciela EspinalPanama

Coaching has a broad

intellectual framework that

draws on the synergy,

cross-fertilization, and

practices of many disciplines


1800 1900 2000

Business

Success Motivators

Human Potential

Social Sciences

Personal Growth

Natural Sciences

Disciplines and Socioeconomics

1950s

1879

1880s

MANAGEMENT

PSYCHOLOGY

SOCIOLOGY

ORGANIZATIONDEVELOPMENT

NEW AGE MOVEMENT

CONSULTING

PERSONNEL FUNCTION HUMAN RESOURCES

1843

1970s

1838

1930s-1950s

1973

1977

Mid-1980s1900

19th Century

1890s

LINGUISTICS

TRAINING

12-STEP PROGRAM1935

ADULT DEVELOPMENT*

ADULT EDUCATION1926

HUMAN POTENTIALMOVEMENT

SUCCESS MOTIVATORS1937-1960

MENTORINGPERFORMING ARTS

19th Century 1945 21 st Century

ANTHROPOLOGY1800

BIOLOGY

ECONOMICS

PHILOSOPHY

SPORTS

1960s

Apprenticeships

EDUCATION

CAREER DEV.SOCIA

L

SCIENCES

VOC. GUIDANCE 1980s

1910s

1960sADULT LEARNING

FACILITATION

LEADERSHIP

Modern coaching patterns

and practices are

dynamic and contextual Coach

Situation

Context

Client


“Goal-directed, results-oriented, systematic process in which one person facilitates sustained change in another individual or group through fostering the self-directed learning and personal growth of the coachee” (Grant, 2003) encompassing attributes along a continuum.

Continuum Attributes*

*adapted from CIPD Coaching and Buying Coaching Services Guide

encompassing attributes along a continuum.

Coaching defined

DirectiveHolisticShort-termIndividual leads agendaHigh personal contentHigh business contentDevelopmental

Facilitative (Non-directive)SpecificLong-termOthers lead the agendaLow personal contentLow business contentRemedial

Coaching came into

existence to fill an unmet

need in an interactive, fluid

world of rapid change and

complexity


1900 1950 2000

Postmodern Period

Modern Period

• Evidence, logic, rationality• Industrial revolution• Separation of work & family• Shift isolated to integrated• Control, order, certainty

• Service society• Reintegration of

family & work• Resistance to

sacrifice for progress• Rapid technology

change• Migration and

globalization

Socioeconomic periods

Counseling Executives

Leadership Programs

1960s - 70s1930s - 50s 1980s 1990s

Sales Coaching

Assessment Centers

Inner Game Coaching Services

Training + Associations Coaching Culture

2000s

Academic ProgramsResearch & Evidence

2010s

Emergence of coaching

1980 1985 1990 1995 2000 2005

United States

United Kingdom

German speaking

France

Hong Kong - China

Japan

Australia

Singapore

Korea

Italy

Nordic

South and Central America

Geographical CommercializationEarliest Coaching Program or Company

1994 1995 1996 1997 2002 2003 2004 2005

IAPPC PPCA

ICF

PCMA NABC WABC(Canada)

EMCC

IAC

AC

APECS

ACTO1999

ICCO GSAEC

BPS-SGPC

APS-IGPC

(Australia)

JCA(Japan)

1999

CCA(China)

United States

United Kingdom

EMCC(Europe)

Other

Emergence of Associations

Conceptual Model…

Coaching came into being

in an open, integral social

network from a perspective

of diversity and inclusion


Diffusion of Innovation Curve

Tipping Point

Remember…

Coaching rests on the shoulders of multiple disciplines...

. . . and came into being to fill an unmet need in the world.

Thank You

You can connect with me at: [email protected]

See you tomorrow for “Advanced Executive Coaching”

mailto:[email protected]

As origens e as raízes do Coaching - Vikki Brock

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