MEDIA STUDIES EXAMSection B

Example Question

• What impact does media ownership have upon the range of products available to audiences in the media area you have studied?

• You must focus on one of the following media areas. You may also refer to other media in your answer.

Film Music Newspapers Radio Magazines Video games

Example Question

• “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?

• You must choose to focus on one of the following media areas. You may also refer to other media in your answer.

Film Music Newspapers Radio Magazines Video games

Major Music Industries

Music is based upon the personality. The type of music a person listens to can be seen through the way they dress, speak, act and the type of surroundings. You can tell what people’s interests are just by looking through their ipod.

Music

Universal Music Group

EMI Group

Warner Music Group

Sony Music Entertainment

Major Four

Major Four

Independents are usually small independent record labels that have no financial connections to the Major record labels. Majors and independents are very similar because they produce music but are very different in the way they promote it. Record labels can be small and independent, or they could be part of a large international media group, somewhere in between.

Independent Record labels

Manufactured programmes with live feeds.

Music Television becoming more popular.

The Internet and the risk of downloads

Download programmes such as Limewire

Threats against the Music Industry

• Promotes a specific single and, normally, an album

• Promotes a specific artist or band

• Creates, adapts or feeds into a ‘star image’

• Entertains as product in its own right Reinforces, adapts or undermines the ‘meanings’ of a song

Music Video

Warner Music Group Warner Music Group owns some of the world's

best known record labels. Some of the Warner Music Group labels include:

– Atlantic Records – Bad Boy– Roadrunner Records– Asylum Records– East West Records – Rhino Records – Sub Pop Records – Rykodisc Records – Reprise Records

Universal Music Group

Some of these subsidiary labels are among the best selling and most recognizable names in music in their own right such as :

• Interscope • Geffen • Motown • Def Jam • Island• So So Def• Roc-a-fella • Verve

Sony Music Entertainment There are more than 20 labels that are

owned and distributed by the corporation. Sony BMG labels include some of the biggest names in the business, like:

• Epic • Jive • Columbia • RCA • Arista • LaFace • Zomba Music Group • Legacy • J Records • Red Music Distribution

EMI Group

EMI licenses and distributes albums from a significant and ever changing number of independent labels such as :

• Positiva Records • Stateside Records • EMI Records • Capitol Records Nashville • EMI Hemisphere • Liberty Records • Parlophone

• SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company run by a small team of amateur young people who work on web-based viral content at different music-based events.

• The media platform has its origins and roots in urban music. Most of its content can be seen on its own YouTube channel which was created on November 2, 2006 or the official SB.TV website.

• Much of the content includes unprofessional footage, or 'street-shot' freestyle raps and music videos. However, even though its earlier uploaded videos contained entirely amateur footage, the channel's latest uploads contains some professional recordings.

• The reasonable popularity of the channel amongst London's underground scene has led to short columns in RWD, The Observer, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine as well as assistant production credits from when Edwards was working as a junior runner for the BBC, and Tiger Aspect Productions as well as joining the young persons panel at The Guardian's new technology conference activate summit alongside Martha Lane Fox and others.[2]

• Today, its YouTube channel has gained many millions of views and thousands of subscribers, as well as Facebook fans and Twitter followers.[3]

SBTV on YouTube…http://www.youtube.com/watch?v=-3xetupGE70

Homework

In pairs pick one of your favourite genres and create a presentation on the history of the genre commenting on the changes that have occurred over time.Comment on why these changes have happened and what you expect the future holds for this genre. Due: Next Friday