12 locations in Toronto alone!

こんにちは。こんにちは。Konnichiwa.

(kon-nee-chee-WAH)

Meaning Hello in Japanese

Introduction

I am Alicia Park and I own 12 I am Alicia Park and I own 12 Nail salons in the Toronto Nail salons in the Toronto and 3 outside of Toronto.and 3 outside of Toronto.Located in Brampton, Located in Brampton, Markham and Richmond Hill.Markham and Richmond Hill.

All my workers in every location are access by me. I look at skill, creativity, talent and education rather than work experience.

Just in Toronto alone!

Product

My nail salons offer clients more variety in choice and style.

There are so many choices that they will end up loving at least one style!

At A’s Japanese Nail Art

We offer - Gel, acrylic, pedicures, manicures, and airbrushing.

It allows every woman to have art on their nails. Cute, pretty, funky or even crazy!

Product Overview• To give customers more artistic and unique nails.• A twist to boring, simple nails!

Great for special occasions, theme related events or even to spice up your ordinary nails!

Boring ordinary nails!

Elegant original nails!

Target Market• Women/girls from Women/girls from

age 15-30+age 15-30+• Average-high incomeAverage-high income• Personal Services Personal Services

market is fairly small market is fairly small • Doesn’t matter the Doesn’t matter the

education, marital education, marital status nor professionstatus nor profession

• Those who live in Those who live in Toronto and want Toronto and want original nailsoriginal nails

Research Plan• Find out:Find out:

How often do you get How often do you get your nails done?your nails done?

If your nail salon had special If your nail salon had special deals and prices would you deals and prices would you come back more often?come back more often?

If pampering costs lowered, If pampering costs lowered, would you go more often?would you go more often?

Would you pay more for better Would you pay more for better quality nails?quality nails?

Do prices overcome quality?Do prices overcome quality?

• Research Methods: Research Methods: Observation, Observation, experiments, interviews, experiments, interviews, questionnaire and surveyquestionnaire and survey

Marketing Mix

• AdvantagesAdvantages- We offer - We offer innovative new innovative new designsdesigns-Variety of choices-Variety of choices-Art touches the -Art touches the personality and personality and style of each style of each individual personindividual person

Marketing Mix• QualityQuality

-At A’s Japanese Nail art we are detail -At A’s Japanese Nail art we are detail orientated.orientated.-Quality over quantity and we have the -Quality over quantity and we have the best workers hired on skill and education best workers hired on skill and education of the art than work experience.of the art than work experience.

Marketing Mix• BrandingBranding

Name: A’s Japanese Nail ArtName: A’s Japanese Nail ArtReferred as Art rather than a Salon.Referred as Art rather than a Salon.I would like it to be a place of creativity than a service and the A I would like it to be a place of creativity than a service and the A stands for Alicia.stands for Alicia.

Logo/Image: Bamboo shoot represents Japan.

The lettering is faded from white to black meaning race wise, it connects as one.

Overall we want it to be fresh, light and clean. Wanting a more modern feel to our image.

PricesBASIC DESIGNS

• 5$ - Manicure (up to 2 colours) • 10$ - Manicure + Design• 10$ - Manicure + 2 free fingers of 3D art

• 8$ - Pedicure (up to 2 colours) • 13$ - Pedicure + Design • 13$ - Pedicure + 2 free fingers of 3D art

• 23$ - Acrylic + Design• 23$ - Acrylic + 2 free fingers of 3D art

BASE• 15$ - Acrylic base set • 38$ - Gel base set + (1 free refill)• 30$ - Airbrushed base set• 13$ - Nail foil base set for

EXTRA5$ - Airbrushing art per nail3$ - 3D nail art per nail2$ - Nail foil art per nail3$ - 10 Jewels8$ - 20 Jewels

Why such low prices?

• Low prices and high quality mean more customers.

• The demand will rise and there wont be an excuse to not pamper yourself.

Promotion• Advertisement on Advertisement on

buses, billboards, buses, billboards, beauty magazines, beauty magazines, tabloids with tabloids with celebrities who attend celebrities who attend the nail art service, the nail art service, flyers at local coffee flyers at local coffee shops, back of the shops, back of the newspaper.newspaper.

•Where real people would Where real people would read, where real people go to read, where real people go to eat, where real people are eat, where real people are influenced by, what real influenced by, what real people go.people go.

Competitors• Other nail salons - Direct Other nail salons - Direct

competitorscompetitors• Personal Grooming Services – Personal Grooming Services –

IndirectIndirect

StrengthsStrengths• Ability to service everything at Ability to service everything at

once (spas) Ex. Facials, once (spas) Ex. Facials, manicure, massage.manicure, massage.

• Simple more socially accepted Simple more socially accepted nails for business, work, nails for business, work, friends, family.friends, family.

• So many different locations, So many different locations, prices and deals.prices and deals.

Competitors

Weaknesses• High prices • Workers based on

education not skill.• Lack of creativity• No desire of

relationship to the customer’s personality/ style

Conclusion

• In a world of billions of people being yourself is what matters. Personality can be reflected into simple things like nails and now more than ever, people aren’t afraid to be different.

• There is no nail art service located in Toronto other than us!

Why do you think your service will be successful?

Conclusion

• On going and rapid trend, heavy influenced by celebrities and beauty magazines.

• Inexpensive prices even for low income families.

どうもありがとう Dōmo arigatō.

(doh-moh ah-ree-GAH-toh)

Meaning Thank You In Japanese.