AS Coursework

http://www.youtube.com/user/hurtwoodhousemedia#p/u/21/nOBZ1XaL9Lwhttp://www.youtube.com/user/hurtwoodhousemedia#p/u/24/Kwg9LmjU0Zkhttp://www.youtube.com/user/hurtwoodhousemedia#p/u/32/rMuMsGfIhRw

http://hasnmediastudents.blogspot.com• Be organised, clear and use labels/ headings

• Other great opening sequences.....• http://www.youtube.com/user/hurtwoodhouse

media#p/u/25/WOToLNe5-KM Look at lighting

http://www.youtube.com/user/hurtwoodhousemedia#p/u/22/lQRWVeCeXJA

Homework..... All planning finishedFilming deadline: Monday 1st March

• Production Brief A brief outline plan for project• Project name: • Length:• Deadline: • Group members & their roles: • Brief overview of content (approx 50 words): • Target audience (age group, gender bias (if any), socio-economic status and lifestyle

profiling): • What comparable products have you researched? • What is the rationale behind this text? • What representations will be operating in your text? Are these justified?• How will you test whether the product is successful? How will you check that it

accomplishes the intended effect? • What generic codes and conventions will be operating in your text?• What are the overt (obvious) messages incorporated into the text? • Are there any (hidden) messages incorporated into the text? • Identify any resource constraints (time, money, equipment, human resources) that

might affect your production and your hopes for your product:

Treatment• PRODUCT What is the product? Include an outline of the overall marketing campaign• TARGET AUDIENCE You must be precise about this as it leads to all your decisions about the final

product. Be precise about age, lifestyle, sex, attitudes/beliefs, interests. How do want them to respond to your product? How are you going to make it appeal to them? Niche audience or mass audience? What research have you done?

• CONTEXT Where will the product be seen, therefore how will this effect the design?• MEDIA CONCEPTS How will you explore the following concepts?• Media Languages• What will the style of product be? How will you use forms and conventions? (lighting, camerawork,

sound, structure of trailer) To get a good mark, whatever you produce should actually use the forms and conventions in an imaginative and visually appealing way - try to plan something extraordinary and eye-catching. Make you content rich in connotation.

• Institutions• To make your project seem more real you need to have a sense of its place in the film industry. Who will

be the distributor of the product and why? What is the name and logo for your production company? (look at the ‘Final Logo’ post on this blog http://01filmopening09.blogspot.com/ )

• Representations• How are you going to represent characters in your product/s? The media often use stereotypical

representations when they are marketing films. That is no reason why you have to do the same thing, whether you choose to subvert dominant representations or go with the stereotypes, the exam board would like to see clear evidence that you have thought about the issue.

• Genre• Are you going to stick with typical genre conventions or subvert them? Will you include typical

iconography, settings, etc?

Meetings

• Every time the production group meets its imperative that you record what was discussed and what will happen as a result of the meeting. This should be recorded on your blogs

FeedbackRough cut

• Show a select group from your target audience for your short film a rough cut of your film. Record their constructive criticism on your blog and upload your rough cut. Include your own opinions of your rough cut and what you will want to include

Preliminary Task Evaluation• http://latymerfoundationtanya09.blogspot.com/2008/11/preliminary-task-evaluatio

n.html1. Who did you work with and how did you manage the task between you?2. How did you plan your sequence? What processes did you use?3. What technology did you use to complete the task, and how did you use it?4. What factors did you have to take into account when planning, shooting and

editing?5. How successful was your sequence? Please identify what worked well, and with

hindsight, what would you improve/do differently?6. What have you learnt from completing this task? Looking ahead, how will this

learning be significant when completing the rest of your foundation coursework, do you think?

Examples

Shooting Script – see blogMusic Planning and copyright musicUse http://www.celtx.com/ for script

What is the purpose of a mood board?

What is the purpose of a mood board?

What is the purpose of a mood board?

What is the purpose of a mood board?